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Episode 3: Marketing & Sales Alignment

Posted by MINDSCAPE on Dec 17, 2018 3:09:05 PM

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In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.

 

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Topics: in the weeds podcast

Episode 4: Paid Advertising

Posted by MINDSCAPE on Dec 17, 2018 3:08:24 PM

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In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social. 

 

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Topics: in the weeds podcast

Episode 5: Goal Setting and Knowing the Numbers

Posted by MINDSCAPE on Dec 17, 2018 3:08:04 PM

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In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal. 

 

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Topics: in the weeds podcast

Episode 6: Buyer's Landscape

Posted by MINDSCAPE on Dec 17, 2018 3:07:40 PM

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In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward. 

 

 

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Topics: in the weeds podcast

Episode 7: Page Builders

Posted by MINDSCAPE on Dec 17, 2018 3:07:02 PM

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In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time. 

 

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Topics: in the weeds podcast

Episode 8: Complexity Budget for Paid

Posted by MINDSCAPE on Dec 17, 2018 3:06:45 PM

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In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget. 

 

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Topics: in the weeds podcast

Episode 9: Hate Change? Enjoy Irrelevance

Posted by MINDSCAPE on Dec 17, 2018 3:06:26 PM

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In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.

 

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Topics: in the weeds podcast

Episode 10: Why CRMs Suck

Posted by MINDSCAPE on Dec 17, 2018 3:05:27 PM

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In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM. 


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

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Topics: in the weeds podcast

Episode 1: Introduction Episode

Posted by MINDSCAPE on Dec 17, 2018 10:00:00 AM

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Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast! 

 

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Topics: in the weeds podcast

Episode 2: Old School Sales

Posted by MINDSCAPE on Dec 17, 2018 8:18:00 AM

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Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ever-changing technology landscape, and what new methods are dominating the field.

 

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Topics: in the weeds podcast