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MINDSCAPE

We work with companies and organizations who want to get the most out of their digital marketing: more leads, more sales, more profit. Our success is measured by the hundreds of millions of dollars we help our clients generate each year.
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Season 2 Episode 5: Easy Ways to Generate Leads

Posted by MINDSCAPE on Jun 26, 2019 1:37:16 PM

Click the play button below to tune in to the episode!

 

Halfway through Season 2! In Episode 5 we give you some tips and tricks you need to save for generating leads. We start with getting to know your buyers, what are their motivations, concerns, considerations? Next is proving your credibility, asking for reviews and testimonials, and investing in a great website with even better user experience. Finally we harp on giving them good content, give the people what they want. Enjoy!


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

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Topics: in the weeds podcast

Season 2 Episode 4: Manufacturing Companies - The Evolution of Marketing

Posted by MINDSCAPE on Jun 25, 2019 1:56:21 PM

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In Episode 4 of Season 2, we get in the weeds on marketing in the manufacturing industry.  We discuss the current landscape and the generational gap, distributors and dealer networks, and how to create better relationships by serving end users. Enjoy!

 


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!
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Topics: in the weeds podcast

Season 2 Episode 3: 3 Steps to Modernize Your Sales Approach

Posted by MINDSCAPE on Jun 24, 2019 9:42:51 AM

Click the play button below to tune in to the episode!

 

In Episode 3 of Season 2, we get in the weeds on the evolving world of sales! We discuss 3 steps you can take to modernize your sales approach, that include organizing, optimizing and aligning. 

 


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!
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Topics: in the weeds podcast

Season 2 Episode 2: Why is Hubspot so hot?

Posted by MINDSCAPE on Jun 10, 2019 1:45:13 PM

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In Episode 2 of Season 2, we go over all that is Hubspot, what it is, what it does and who it's for, and the evolution of the software. Tune in to learn about one of the great software's that we love and use every day! 

 


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!
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Topics: in the weeds podcast

Season 2 Episode 1: What is the Purpose of a Website?

Posted by MINDSCAPE on Jun 7, 2019 10:25:45 AM

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We are back! To kick off Season 2, we discuss all the questions you should ask regarding your website. To start, we answer the question of why do you want or need a new website, what purpose did they serve then vs. now, and how should you build and organize your website.

 


Thanks so much for following along on our first season of this podcast! We are so thankful for each and everyone of you.
Please let us know what topics of questions you'd like us to cover for Season 2! 

Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!
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Topics: in the weeds podcast

Episode 3: Marketing & Sales Alignment

Posted by MINDSCAPE on Dec 17, 2018 3:09:05 PM

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In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.

 

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Topics: in the weeds podcast

Episode 4: Paid Advertising

Posted by MINDSCAPE on Dec 17, 2018 3:08:24 PM

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In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social. 

 

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Topics: in the weeds podcast

Episode 5: Goal Setting and Knowing the Numbers

Posted by MINDSCAPE on Dec 17, 2018 3:08:04 PM

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In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal. 

 

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Topics: in the weeds podcast

Episode 6: Buyer's Landscape

Posted by MINDSCAPE on Dec 17, 2018 3:07:40 PM

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In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward. 

 

 

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Topics: in the weeds podcast

Episode 7: Page Builders

Posted by MINDSCAPE on Dec 17, 2018 3:07:02 PM

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In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time. 

 

Follow us on Podbean and iTunes and subscribe to stay up to date on all future episodes!
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Topics: in the weeds podcast