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MINDSCAPE

We work with companies and organizations who want to get the most out of their digital marketing: more leads, more sales, more profit. Our success is measured by the hundreds of millions of dollars we help our clients generate each year.
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Season 4 Episode 10: 4 Steps to Profitable eCommerce Pt. 4 Be Agile

Posted by MINDSCAPE on Dec 17, 2019 2:11:10 PM

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In Episode 10 of Season 4 of our #InTheWeedsPodcast, we continue with Part 4 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In this last part, we discuss being agile when building out your website and taking an iterative approach to development. In addition, Pete discusses how to use a campaign approach to marketing, while highlighting our own campaign steps as an example. We hope you enjoyed this 4 part series and Season 4, we'll see you in Season 5!


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Topics: Development, Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, web development, traffic, website traffic, marketing campaign, campaign

Season 4 Episode 9: 4 Steps to Profitable eCommerce Pt. 3 Drive Traffic

Posted by MINDSCAPE on Dec 17, 2019 1:49:40 PM

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In Episode 9 of Season 4 of our #InTheWeedsPodcast, we continue with Part 3 of our 4 Part series. In Part 3 we get in the weeds with Pete as he explains the philosophy for generating attention for your website, some important elements to consider when developing an SEO plan, and tips on how to expand the size of your digital footprint. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, traffic, website traffic, seo

Season 4 Episode 8: 4 Steps to Profitable eCommerce Pt. 2 Build a Site that Converts

Posted by MINDSCAPE on Dec 17, 2019 11:46:50 AM

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In Episode 8 of Season 4 of our #InTheWeedsPodcast, we continue with Part 2 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. In Part 2 we discuss building a site that converts, Steve shares points on how to recreate that “sales rep-like” buying experience that also adds value, and how important it is to establish credibility with your website visitors. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, traffic, website traffic

Season 4 Episode 7: 4 Steps to Profitable eCommerce Pt. 1 Know Your User

Posted by MINDSCAPE on Dec 17, 2019 11:37:35 AM

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In Episode 7 of Season 4 of our #InTheWeedsPodcast, we start with Part 1 of our 4 Part series, where we are joined by our friend Steve Krezminski at Swarming Technologies. This series consists of 4 Steps to Profitable eCommerce, with Part 1 discussing the importance of knowing your user. We start the conversation off with some questions you should ask to get to know your buyers better and finish with points to know to ensure you are delivering on the customers’ expectations. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, user experience, buyer persona

Season 4 Episode 6: The Wonderful World of Workflows

Posted by MINDSCAPE on Dec 17, 2019 11:17:56 AM

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Episode 6 of Season 4 of our #InTheWeedsPodcast is a good one! Our Director of Growth, Stephan joins us to give us a full lesson into the world of workflows. We start with what they are in relation to marketing automation, followed by some of the best uses you can use workflows for. This is an information-packed episode and we hope you enjoy it!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing automation, automation, workflows, workflow

Season 4 Episode 5: Things to Expect Working with a Digital Marketing Agency

Posted by MINDSCAPE on Dec 17, 2019 11:09:26 AM

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We are halfway through Season 4! In Episode 5 of Season 4 of our #InTheWeedsPodcast, we are joined by our Client Success Manager, Grace as she shares the things to expect when working with an agency. We start by asking the question when do you know it's time to hire an agency, and a few important things to look for in an agency. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, marketing agency, agency, digital agency

Season 4 Episode 4: How to Advertise on LinkedIn

Posted by MINDSCAPE on Nov 22, 2019 10:44:01 AM

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In Episode 4 of Season 4 of our #InTheWeedsPodcast, we are joined with our Client Success Manager, Laurel as she explains all the things you need to know about LinkedIn Ads. We start by highlighting the different types of LinkedIn ads, the steps to take when creating an ad, and sharing some best practices you can implement to help make your ads successful. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, linkedin, linkedin ads, paid ads, linkedin advertising, paid advertising, social ads

Season 4 Episode 3: How to Design a CTA that Converts

Posted by MINDSCAPE on Nov 21, 2019 2:29:27 PM

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In Episode 3 of Season 4, we chat with our designer Andrea as she shares her tips for designing a functional and successful CTA. We first start off with what exactly a CTA is and include some best practices you can implement to ensure your CTAs are converting. Enjoy! 


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, web design, CTA, call to action, convert

Season 4 Episode 2: Google Tag Manager, What the Heck is it and Why You Need To Know

Posted by MINDSCAPE on Nov 21, 2019 1:52:00 PM

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In Episode 2 of Season 4 of our In The Weeds Podcast, we are joined by our Director Of Growth, Stephan, as he gets in the weeds on one of his favorite tools, Google Tag Manager. We discuss what the heck it is, how it works and why everyone needs to utilize it. Enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, GTM, google, google tag manager, analytics, code, triggers, tags

Season 4 Episode 1: Brand Standards: What to Bring to Your Agency

Posted by MINDSCAPE on Oct 28, 2019 1:15:21 PM

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We are BACK with Season 4 of our #InTheWeedsPodcast! To start off, we are joined by our Senior UX Designer, Mark Swanson as he explains what you need to bring to your agency before starting work with them. Typically this can be described as a Brand Guide, this includes obvious things such as your logo and colors, but also sharing your brands' history, tone of voice, mission statements, as well as fonts and photography, enjoy!


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Topics: Technology, Inbound Marketing, in the weeds podcast, podcast, intheweedspodcast, marketing podcast, facebook, brand standards, brand guide, font, logo