541% increase in organic visits
By improving technical and content SEO, we were able to generate more organic traffic to the site.
59% increase in application conversion rate
We updated user paths and content to make it easier for different types students (undergraduate, adult & graduate, seminary) to find their program, get information, and apply.
746% increase in applications
As the site received more overall traffic and more qualified traffic, the number of applications received increased drastically. Exceeding expectations and application goals.