40% increase in profit year-over-year
Getting more while spending less is always a win. We focused our efforts on attracting the right traffic and engaging them in the right way, leading to an overall decrease in PPC spend, increase in conversion rate, and most importantly an increase in year-over-year profit!
18% increase in conversion rate
This example is just for the Arctic Cat brand, while the average of each brand had an increase in conversion rate of 6.5%. While it may not sound like much, when you multiply it by the millions of visitors we attract to the sites, it's a big deal.