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Inbound Marketing Blog

February 6, 2019
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Podcast Episode 10- Why CRMs Suck

by MINDSCAPE

In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and ...more

January 30, 2019
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Podcast Episode 09- Hate Change? Enjoy Irrelevance

by MINDSCAPE

In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back ...more

January 23, 2019
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Podcast Episode 08- Complexity Budget for Paid

by MINDSCAPE

In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, ...more

January 16, 2019
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Podcast Episode 07- Page Builders

by MINDSCAPE

In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the ...more

January 9, 2019
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Podcast Episode 06- Buyer's Landscape

by MINDSCAPE

In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and ...more

January 2, 2019
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Podcast Episode 05- Goal Setting and Knowing the Numbers

by MINDSCAPE

In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how ...more

December 26, 2018
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Podcast Episode 04- Paid Advertising

by MINDSCAPE

In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page ...more

December 19, 2018
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Podcast Episode 03- Marketing & Sales Alignment

by MINDSCAPE

In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on ...more

December 12, 2018
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Podcast Episode 02- Old School Sales

by MINDSCAPE

Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ...more

December 5, 2018
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Podcast Episode 01- Introduction Episode

by MINDSCAPE

Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss ...more

October 25, 2018
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Minds of MINDSCAPE - How to Measure an Awareness Campaign

by Jeff Bell

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

October 11, 2018
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Minds of MINDSCAPE - 5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.  In this clip, our CEO and Co-Founder, Pete Brand, shares ...more

September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and ...more

August 30, 2018
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Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

July 20, 2018
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Minds of MINDSCAPE - 5 Signs a Chatbot is Good for Your Brand

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 28, 2018
Babbitts Sports Center sells motorcycles, ATVs, and snowmobiles

Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.

by Paul Ferrier

If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more

June 21, 2018
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Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 7, 2018
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Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
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Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

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