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Inbound Marketing Blog

October 25, 2018
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Minds of MINDSCAPE - How to Measure an Awareness Campaign

by Jeff Bell

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

October 11, 2018
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Minds of MINDSCAPE - 5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.  In this clip, our CEO and Co-Founder, Pete Brand, shares ...more

September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and ...more

June 7, 2018
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Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
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Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 15, 2018
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Minds of MINDSCAPE - How to Measure the Success of Your Blog

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 8, 2018
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Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

March 1, 2018
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Minds of MINDSCAPE - 5 Easy Ways to Improve Your Marketing Emails

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 22, 2018
Our Environment Impacts Your Personas. Ignore at Your Own Peril.

Our Environment Impacts Your Personas.  Ignore at Your Own Peril.

by Pete Brand

It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful.  Once you identify where your personas congregate online, you can ...more

February 15, 2018
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Minds of MINDSCAPE  - How to Organize Website Content

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 1, 2018
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Minds of MINDSCAPE - Buyer Personas

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 25, 2018
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A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

December 12, 2017

5 Tips for Getting the Most out of Your AdWords Spend

by Ashley Daniels

Here at MINDSCAPE, while we primarily work work to drive website traffic using Inbound Marketing tactics,  we are actually big fans of PPC. PPC is a fantastic way to bolster your SEO and media ...more

October 19, 2017
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The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more

September 14, 2017
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Measuring the Performance of Your Content Offer

by Connor Manion

Measuring the performance of a content offer is one of the hardest things to do in digital marketing. Why? Because there are a million and one factors that play into a visitors decision to download ...more

September 5, 2017
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Content Marketing: How to Save the Day Like Daenerys Targaryen

by Ashley Daniels

Photo credit : HBOmore

August 24, 2017
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4 Reasons to Rebrand Your Social Media

by Ashley Daniels

  Your brand is a bit like a puzzle. It's made up of many pieces that all fit together to create the overall perception that people have of your organization. In our blog post last week, 3 reasons ...more

August 22, 2017
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Your website isn't perfect. It's never going to be.

by Jeff Bell

Nearly every time we partner with a business on launching their site, we run into the same roadblock - they want everything to be perfect. Every word must be reviewed, every part and product entered, ...more

July 20, 2017
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Google Analytics Update: A Word From Our Strategist

by Connor Manion

If you are active in Google Analytics, you have probably noticed the latest update made to the "homepage." The new update automatically brings useful and relevant data to the front page of a Google ...more

July 6, 2017

5 Easy Things You Can do to Update Your Marketing Emails

by Ashley Daniels

Are your marketing emails not performing quite as well as you might like in terms of click through rates and conversions? Improving email performance doesn’t have to mean completely overhauling your ...more

June 29, 2017
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Should You Use GIFs in Your Digital Marketing Content?

by Ashley Daniels

I was going about my day today, texting friends, checking emails, perusing social media, I realized that no matter where I looked, I encountered GIFs (or Global Interchange Format). They were being ...more

May 9, 2017
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CTA 101- The Basics of Calls-to-Action

by Ashley Daniels

I want you to think back to elementary school. What do you remember most? A favorite game you played at recess? A favorite lunch that your mom used to pack for you? How about a favorite school ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

April 5, 2017

Creating the Perfect Video Testimonial: Prep Work

by Connor Manion

By now, we're all probably aware of the extreme results video content can produce. Including video content in an email leads to a 200-300% increase in click-through rate, including a video on a ...more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Throw away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

February 22, 2017
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The 5 numbers that matter most to your website

by Stephan Hokanson

Advice for measuring website performance for people who think they're too busy to measure website performance. The blessing of a website is that everything is measurable. The curse of a website …  is ...more

January 4, 2017
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5 Ways to Improve Your Email Subject Lines

by Connor Manion

So you've written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts. But you have ...more

December 7, 2016

Digital Marketing: How to Change the Way You View Change

by Connor Manion

Here at Mindscape, we have a philosophy that scares a lot of people: if you think something might work, try it. I know, horrifying, right? Well, to a lot of people it actually is. There is this idea ...more

November 30, 2016
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3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

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November 9, 2016
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The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

October 19, 2016

3 Challenges Colleges Face When Creating Digital Content

by Ashley Daniels

Website content, blog posts, social media, emails; there are so many avenues that colleges and universities can use to create digital content and communicate with their prospective audiences. This ...more

September 21, 2016
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PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 13, 2016
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Content Creation: What Should I Write About?

by Connor Manion

My girlfriend likes to test me from time to time. She likes to subtly slip little questions into our everyday conversation to see if I know things. Her favorite color, favorite animal, what kind of ...more

September 8, 2016

How to Get More Leads Through Conversion Rate Optimization

by Ashley Daniels

Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more

September 7, 2016

6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

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August 30, 2016
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Email Marketing: What are good click-through and open rates?

by Ashley Daniels

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August 23, 2016

What is White Hat SEO?

by Ashley Daniels

In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more

August 16, 2016
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Fishing for Buyer Personas

by Amanda Brand

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August 9, 2016
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Inbound Marketing: "Create and Execute" Training Course

by Connor Manion

So, you've heard of Inbound Marketing and want to start creating content. But you don't know where to start. You've thought about hiring a consultant to help you get more traffic and more leads, but ...more

August 2, 2016

How to Build a Better Landing Page Form

by Ashley Daniels

I hate small talk. I really, really do. I just don't see the point in it. Two people locked in a conversational script  littered with generic questions and answers that leave the participants equally ...more

June 30, 2016

4 Reasons Gamification is the Future of Digital Marketing

by Connor Manion

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June 9, 2016

5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more

June 1, 2016
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The Website Performance Hierarchy of Needs

by Pete Brand

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April 27, 2016

3 Reasons Your Content Isn't Ranking in Google Searches

by Pete Brand

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April 20, 2016

Average is Overcrowded: Part Two

by Pete Brand

My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to  marketing.  The interesting thing about ...more

April 15, 2016

4 Website Development Tips for Startups

by Paul Ferrier

When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those ...more

April 8, 2016

What Does Google's Right Side Ad Removal Mean for Your Digital Strategy?

by Paul Ferrier

Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 14, 2016

How to Get Inside the Heads of Your Buyers

by Pete Brand

Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more

March 1, 2016

Stop Wasting Your Money On PPC Advertising

by Pete Brand

Are you held accountable for increasing the number of visitors to your website and you’ve turned to PPC as the answer? Have you found it challenging to prove an ROI on your PPC advertising campaign? ...more

February 25, 2016

6 Reasons Your Organization Must Blog

by Pete Brand

If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more

February 2, 2016

We are Hypocrites: Our Inbound Marketing Results

by Paul Ferrier

I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

January 28, 2016

How to Organize Website Content

by Jeff Bell

Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not ...more

January 21, 2016

Why Inbound Marketing is the New SEO

by Pete Brand

I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more

January 14, 2016

How to Approach Blogging: 22 Blogging Styles

by Pete Brand

You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more

January 7, 2016

How to Prove the Value of Inbound Marketing

by Pete Brand

Are you tired of watching your competition continue to grow through their online efforts while you’re struggling to gain any traction at all?more

January 5, 2016

5 Things to Consider When Selecting A Content Management System (CMS)

by MINDSCAPE

Choosing the right content management system (CMS) for your business can be a daunting task. Here are 5 things to keep in mind when making that decision: more

December 30, 2015

Measuring an Awareness Campaign

by Jeff Bell

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for ...more

December 21, 2015

Inbound Marketing Predictions for 2016

by MINDSCAPE

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

December 15, 2015

Twitter for B2B Marketing: 5 Tips to Get Started

by Ashley Daniels

Twitter: The place to be for B2B inbound marketingmore

November 17, 2015

3 Reasons to Consider Long Form Content

by Ashley Daniels

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While ...more

November 10, 2015

Looking to Spice Up Your Online Marketing Mix?

by Ashley Daniels

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and ...more

November 5, 2015

Your Content Strategy Needs a Content Calendar

by Paul Ferrier

Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more

November 3, 2015

3 Inbound Marketing Tips for the Holidays

by Pete Brand

With the holiday season fast approaching, I’m sure you’ve started planning for how you’re going to take advantage of the time when consumers are eager to pull out their wallets and pony up their hard ...more

October 29, 2015

14 Critical Elements to Build Into Your Content Marketing Budget

by Pete Brand

As you work through your strategic planning process, you're probably required to submit your marketing budget for the next year. The following are the top items you’ll want to consider as you ...more

October 27, 2015

Comparing client success & failure with digital marketing

by Paul Ferrier

Your success with digital marketing can be amplified dramatically if you're doing this right...more

October 13, 2015

Inbound marketing: It's sexy and valuable [Annual Report]

by Paul Ferrier

Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more

October 8, 2015

Big Data Helps Marketers Do These Two Things

by Pete Brand

Big data. It’s a phrase you’ve heard a lot the last few years. It's a $125 billion industry. But what is it, really? Big data is simply the practice of collecting large data sets that can be analyzed ...more

October 6, 2015

7 Reasons your Digital Strategy isn't Working

by Pete Brand

One of the most frustrating experiences for a marketing professional, or a business owner, is to invest time and energy into your marketing and receive less than desirable results. As much as you’d ...more

May 4, 2015

Get started using Facebook to drive eCommerce sales

by MINDSCAPE

Whether you’ve just opened for business, or you’ve been selling online for years, you’ve probably thought about or tried to increase your sales using Facebook marketing. The bad news is that most ...more

April 13, 2015

6 more lead generation myths busted

by MINDSCAPE

Everybody wants more leads these days! Whether it’s growing your email subscription list, identifying buying prospects, or just forming relationships with individuals interested in your industry, ...more

March 13, 2014

Using Index-based Metrics for Effective Online Marketing

by MINDSCAPE

Online marketing success has an ever increasing importance to your business’ success. For a lot of businesses this is known, but it’s hard to be effective since the web is evolving at an exponential ...more

March 11, 2014

Silly SEO, Content is for Humans!

by MINDSCAPE

Imagine Sit back, take a deep breath, and imagine with me for a moment. Imagine that you could read the minds of anyone with whom you came in contact. You could read their emotions and their ...more

February 11, 2014

Everything Required for SEO You Learned in 5th Grade English - Part 2

by MINDSCAPE

In Part 1 of this series, the understanding and reasoning behind unique context and intent was discussed. Through some feedback, it became apparent that the most intriguing parts of the article ...more

February 6, 2014

Content and Social Media go Together Like Amazon and FedEx

by MINDSCAPE

There are many times when presenting a solid Content Strategy to our clients that some confusion sets in when they don’t find the details on the exact direction for writing a post, or insight into ...more

November 2, 2012

Data test: how do Facebook's "promoted" posts REALLY work?

by MINDSCAPE

This post was originally published on creativewebbusiness.com. There's been a bit of a kerfuffle lately in the Facebook marketing community regarding the changes the platform has been making to its ...more

October 4, 2012

4th Quarter is Around The Corner

by MINDSCAPE

How are you measuring against your goals for 2012? We’re all in this together. Time goes by faster and faster, everyone is “busy.” Like many professionals and businesses, we took time in late 2011 ...more

August 16, 2012

How to Create a Content Calendar

by Paul Ferrier

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more

June 26, 2012

Digital Marketing Canvas

by Jeff Bell

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very ...more

June 21, 2012

Get Better ROI on Your Local Direct Mail and Print Advertising with Landing Pages

by MINDSCAPE

The other day I got a postcard from a local B2B firm inviting me to a product show. To attend, just register online. So I entered the website listed on the card and there I was on their home page. ...more

March 27, 2012

What You Need To Know About Facebook Timeline for Brands

by MINDSCAPE

Brands Get a Facebook Face-Lift! You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t, you will soon. Facebook announced that the Timeline feature is now ...more

January 10, 2012

Email Subject Lines: Increasing Your Open Rate With Problems?

by Paul Ferrier

I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more

January 3, 2012

Do I Need a New Website in 2012?

by MINDSCAPE

  It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more

December 19, 2011

Why Blog?

by MINDSCAPE

It happens so often. A business gets excited about the idea of blogging on their website. Post after post goes up, the bosses gush and everyone is excited. But the charm fizzles after a while, and a ...more

November 9, 2011

What is Your Online Reputation?

by MINDSCAPE

Online Reviews: Why Should I Care? Taking a vacation these days is precious. With demands on our time from work, home, and community, we want (and need!) the best trip possible. When my husband and I ...more

October 29, 2011

The Future of Facebook

by MINDSCAPE

  Clients always ask me, “What’s the next Facebook?” Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask this question. They want to ...more

October 20, 2011

Listening Doesn't Stop at Your Website

by MINDSCAPE

Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more

October 14, 2011

Google Analytics Link Tagging

by Jeff Bell

Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more

October 12, 2011

Transforming into the Digital Age

by MINDSCAPE

As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more

October 5, 2011

Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.

by MINDSCAPE

If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more

September 23, 2011

Facebook Updates: the Good and the Bad

by MINDSCAPE

More changes to Facebook! YAY! I’m sure you've noticed that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they ...more

August 26, 2011

Measuring Your SEO Efforts

by Jeff Bell

If you’ve been through the Mindscape Internet Marketing Academy, you know that it’s important to do your keyword research, filter the list based upon your research, and then start changing your ...more

July 26, 2011

How to Build a Fan Base on Social Media

by MINDSCAPE

Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects ...more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

October 14, 2010

New Facebook + Bing Partnership = Wakeup Call

by Paul Ferrier

Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more

March 29, 2010

Facebook: Invite All Friends Code

by Paul Ferrier

Ok, if you've spent any time inviting friends on Facebook to become a fan of something, you know it can take forever. Here's some quick instructions on how to invite all your friends instantly.more

August 24, 2009

Why Should Your Prospects Choose You? Show Them You Are Worthy!

by Pete Brand

It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more

June 30, 2009

What Excuse are You Using to Not Improve Your Situation?

by Pete Brand

I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more

May 13, 2009

ENGAGE with Social Media or Risk HURTING Your Brand

by Paul Ferrier

I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more

March 23, 2009

Don't focus on making more money .... focus on providing more value!

by Pete Brand

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more

March 18, 2009

Do you want to be successful online? Just do SOMETHING!

by Pete Brand

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more

March 17, 2009

If you JUST build it ... They WON'T come!

by Pete Brand

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more

January 23, 2009

Does Social Networking Really Work? You Tell Me!

by Pete Brand

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

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