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Inbound Marketing Blog

September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and ...more

July 20, 2018
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Minds of MINDSCAPE - 5 Signs a Chatbot is Good for Your Brand

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 21, 2018
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Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 29, 2018
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Minds of MINDSCAPE - How to Measure the Success of a Marketing Event

by Connor Manion

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 27, 2018
Key Takeaways From My HubSpot Sales Services Kickstarter

Key Takeaways From My HubSpot Sales Services Kickstarter

by Jeff Bell

  Several weeks ago, I was invited to participate in the first ever Sales Services Kickstarter program hosted by HubSpot’s David Weinhaus and Dan Tyre. I have to admit, being an operations guy, I was ...more

March 22, 2018
5 Things to Expect Working with a Digital Marketing Agency

5 Things to Expect Working with a Digital Marketing Agency

by Grace Johnson-Connor

 more

March 8, 2018
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Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

February 22, 2018
Our Environment Impacts Your Personas. Ignore at Your Own Peril.

Our Environment Impacts Your Personas.  Ignore at Your Own Peril.

by Pete Brand

It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful.  Once you identify where your personas congregate online, you can ...more

October 17, 2017
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5 Tips for Keeping Clients & Customers Happy

by Ashley Daniels

As marketers, we spend a lot of time and energy trying to move leads through the buyer’s journey and keeping them happy all the while. But what about once someone is actually a customer? What steps ...more

September 26, 2017

How to Measure the Success of A Marketing Event

by Amanda Brand

If you are a seasoned marketer or event coordinator, then you know know that even the simplest of marketing and networking events are often more than they appear. There is a lot of work that goes on ...more

August 11, 2017

How an App Improved Mobile Sales & Customer Experience

by Ashley Daniels

 As anyone who is involved in the world of e-commerce knows, it's a tough industry. You have to deal with a variety of external forces that aren't necessarily going to work in your favor. You face ...more

August 3, 2017
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Using Drones to Capture Footage: A Word From Our Photographer

by Ashley Daniels

Recently, a hot topic in the photography and videography space is the use of drones. While the more widespread accessibility of drones has allowed people to capture footage that wasn't otherwise ...more

May 3, 2017
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5 Ways to Get Motivated on Monday Mornings

by Connor Manion

You walk into your office with a sinking feeling in your stomach. At best, it can be described as uncomfortable, at worst, a crippling dread. Following the scent of coffee, you sleepwalk into the ...more

March 20, 2017

MINDSCAPE's March Newsletter

by MINDSCAPE

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February 15, 2017

MINDSCAPE's February Newsletter

by MINDSCAPE

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January 20, 2017

MINDSCAPE's January Newsletter

by MINDSCAPE

 more

December 20, 2016

MINDSCAPE's December Newsletter

by MINDSCAPE

  Join Us Thursday, January 19th Lunch & Learn How to Think Like Your Buyers  We are happy to announce our first Lunch & Learn Workshop of 2017! We will be discussing how to build your buyer personas ...more

October 18, 2016
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MINDSCAPE's October Newsletter

by MINDSCAPE

  Join us November 17th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops have been filling up fast! Why? Because they give industry professionals a chance to come together and learn ...more

October 5, 2016

Content Creation: Tips & Tools for Brainstorming

by Connor Manion

When you work in a creative industry where you are getting paid for your mind more than anything else, there is a lot of pressure to generate creative, useful ideas every second of every day. If you ...more

September 19, 2016

MINDSCAPE's September Newsletter

by MINDSCAPE

  Join us October 20th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops give industry professionals a chance to come together and learn from one another. Through the discussions and ...more

August 17, 2016
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MINDSCAPE'S August Newsletter

by MINDSCAPE

 more

March 15, 2016

Uber Driver Tragedy and Contextual Advertising Gone Wrong

by Pete Brand

On February 20,  2016  Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more

March 11, 2016

Most Commonly Asked Client Questions: Part 1

by MINDSCAPE

In our 15 years as a digital marketing agency we’ve been asked almost every question a client could possibly ask. Everything from, “Shouldn’t my logo be bigger?” to “Can I have an animated frog ...more

December 30, 2015

Measuring an Awareness Campaign

by Jeff Bell

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for ...more

December 28, 2015

Top 5 MINDSCAPE Blog Posts of 2015

by Ashley Daniels

With everyone looking back on the past year, we thought it would be a good time to take a trip down memory lane and look back on our blog posts of 2015. Here are our 5 most popular blog posts of 2015:more

December 23, 2015

2015: The Year We Gained Independence & Our Identity

by Pete Brand

As each year winds down, it’s always nice to take note of the memorable events, express gratitude for the people in our lives who have made a difference, and even take some time to look at those ...more

October 13, 2015

Don't date and dump, continue to delight after the sale!

by MINDSCAPE

Unlike the neglected sneakers I keep under my desk for the day I will begin to take brisk walks after my lunch of kale and quinoa, the shoes of real runners are treated with respect. They know that ...more

April 22, 2015

Now's the time to optimize your website for mobile

by MINDSCAPE

At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

July 21, 2014

Peace, Love and Belonging...Did AirBNB Just Invent A Cultural Symbol?

by MINDSCAPE

Can a company brand a feeling? Because AirBNB has just announced their new logo includes the Bélo, a symbol that represents “belonging.” “Belonging has always been a fundamental driver of humankind. ...more

March 13, 2014

Using Index-based Metrics for Effective Online Marketing

by MINDSCAPE

Online marketing success has an ever increasing importance to your business’ success. For a lot of businesses this is known, but it’s hard to be effective since the web is evolving at an exponential ...more

February 11, 2014

Everything Required for SEO You Learned in 5th Grade English - Part 2

by MINDSCAPE

In Part 1 of this series, the understanding and reasoning behind unique context and intent was discussed. Through some feedback, it became apparent that the most intriguing parts of the article ...more

October 15, 2013

Take the Long Way Home

by MINDSCAPE

Think about your day. How much of it looks like the day before or two weeks ago? We truly are creatures of habit, often more than we’d like to admit. Now think about a change you’ve tried lately. If ...more

October 2, 2013

UX Fail: Jimmy John's New Site

by Paul Ferrier

There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more

September 19, 2013

What is the Most Important Question to Ask

by MINDSCAPE

Think of the scenarios in which you begin the dialogue with a question (just like this post). Maybe it’s an interview with a potential candidate for a critical role at your organization. Or maybe ...more

August 20, 2013

Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]

by Paul Ferrier

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

July 30, 2013

How Would I Recognize Your Confidence?

by MINDSCAPE

Confidence!   If you’re truly confident, you follow it with an exclamation point, not a question mark. more

July 23, 2013

Google: Big (Ad) Brother?

by Paul Ferrier

Today, in my email, I noticed the following ad:more

June 12, 2013

Fresh Off the Vine - How Businesses are Utilizing This New App

by MINDSCAPE

Is your business using Vine, yet? Did you know businesses are using Vine? Click to watch the MindscapeTV episode about Vine! Vine is a video app that allows you to record a six-second clip. The short ...more

May 16, 2013

Thank You for the Digital Communication Lesson, Abercrombie & Fitch…

by MINDSCAPE

If you haven’t heard, Mike Jeffries, CEO of Abercrombie & Fitch is currently embroiled in yet another major PR gaffe for his 2006 quote: “In every school there are the cool and popular kids, and then ...more

April 16, 2013

Reflections on Team Building and Project Management

by MINDSCAPE

I’m not sure I ever realized the value of “team-building” until I came to Mindscape. As our company has continued to grow from 12 people when I started to nearly 30 now, it’s more important than ever ...more

April 11, 2013

Launch it now

by MINDSCAPE

I’m going to let you in on a little secret about the internet. It isn't real. Yes, you can log on the internet and it will show you things. You haven’t imagined it. In that sense, it’s real. But it ...more

April 9, 2013

What Do You Think Of Me or Us?

by MINDSCAPE

First impressions…always available, never able to recreate. At least for the same audience. What’s the impression you make to your different audiences? Whether online or off; within your peer groups; ...more

April 4, 2013

webTRAIN Framework Update

by MINDSCAPE

webTRAIN just underwent a big update. Although it’s a massive upgrade, nothing has visibly changed for you. Let me tell you what the big deal is.more

March 21, 2013

What's Your Meaning of Value?

by MINDSCAPE

This word is used often, maybe too often. Because it is so open to translation. Accountants value the word value – see it’s a verb and noun, differently than a sales person. And a sales person ...more

March 5, 2013

Cache and Cookies. Mmmmmmm

by MINDSCAPE

If you want to sound like a web pro, there are definitely a few buzz words you can throw around to sound like a smarty pants. However, fancy words don’t mean much if you don’t know what they mean. ...more

February 28, 2013

Web Acronyms 101

by MINDSCAPE

It’s easy for digital novices to be intimidated when people throw around terms like “SEO” and “PPC” and “URL,” if they speak another language in their daily work lives, like accounting or ...more

February 19, 2013

The Value of a Mistake

by MINDSCAPE

We all make mistakes. They may be big mistakes with far reaching repercussions, or small mistakes that no one else sees, but we all make them. There are two ways to react to your own mistake; accept ...more

February 14, 2013

Google Search Release

by MINDSCAPE

webTRAIN’s latest upgrade brings a few new features and some bug fixes. The biggest new feature is the ability to integrate Google’s Site Search directly into your site. Learn what’s involved by ...more

January 3, 2013

The Power of an Hour

by MINDSCAPE

I have been meaning to finish the novel I started in college since, well, since I started it in 1998. That’s a whole lot of time spent thinking about it, fretting over it, and ultimately not doing ...more

December 11, 2012

Franchise Website Marketing

by MINDSCAPE

Why Franchise’s Should have a Network of Websites Franchise businesses have a unique opportunity to leverage the power of online marketing (SEO) at both the franchisor and franchisee level. As search ...more

December 4, 2012

Creating More Usable Forms on Desktop and Mobile

by Mark Swanson

One of the biggest usability problems I've run into when viewing sites that are not properly optimized for mobile is forms. They can look terrible, be incredibly difficult to use and are something to ...more

November 29, 2012

Is the Googlebot executing javascript?

by MINDSCAPE

I received a cryptic message from Eric Patterson, one of our Software Engineers today. He pointed me to a javascript error report that he noticed while trolling through them and eating lunch.more

November 20, 2012

Principles of Interaction Design every Web Designer Should Know

by Mark Swanson

If you're a Web Developer or Designer, you probably hear about Interaction Design all the time these days. I hear it a lot at work. After a bit of reflection, a lot of Web Designers would probably ...more

November 15, 2012

The Importance of Personal Branding

by MINDSCAPE

Big brands and little brands work really hard clarify their message; what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market, who ...more

October 4, 2012

4th Quarter is Around The Corner

by MINDSCAPE

How are you measuring against your goals for 2012? We’re all in this together. Time goes by faster and faster, everyone is “busy.” Like many professionals and businesses, we took time in late 2011 ...more

September 20, 2012

Yes, You Can Avoid Saying No

by MINDSCAPE

Let’s face it, in todays world we all what we want when we want it. Those who can deliver are those we choose to do business with. Still, those who are able to address our needs, and provide answers ...more

September 4, 2012

Keeping your software young

by MINDSCAPE

Every once in a while, I look at the date and wonder how fifteen years have passed since I graduated high school. Looking back at those four adolescent years, they feel more like four decades. It is ...more

August 23, 2012

Computer Hardware Basics

by MINDSCAPE

If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, ...more

July 24, 2012

SEO Basics. Foundational Search Engine Optimization Elements.

by MINDSCAPE

 more

July 12, 2012

Inbound Marketing, what’s the most valuable way to generate leads?

by MINDSCAPE

I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that ...more

July 5, 2012

Four Reasons You Should Turn Your Passion Into a Career

by Pete Brand

Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire ...more

June 26, 2012

Digital Marketing Canvas

by Jeff Bell

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very ...more

June 14, 2012

Sales Vs. Marketing

by MINDSCAPE

How to better connect sales and marketing management to impact the bottom line. Sales and marketing management can be complex, often with marketing and sales teams becoming dissatisfied with each ...more

May 4, 2012

Social Influence, Tips to Build and Manage Your Social Media Presence

by MINDSCAPE

On April 10th many of our team members had the chance to attend an American Marketing Association of West Michigan luncheon featuring speaker Jure Klepic. The Web as we know it is undergoing ...more

March 27, 2012

What You Need To Know About Facebook Timeline for Brands

by MINDSCAPE

Brands Get a Facebook Face-Lift! You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t, you will soon. Facebook announced that the Timeline feature is now ...more

March 26, 2012

A Guide to Internet Lingo

by MINDSCAPE

As the customer service rep for Mindscape, one of my biggest challenges is breaking down the communication barrier that exists between tech-heads, like myself, and clients who may not have a strong ...more

March 7, 2012

What is a Technical Design (Or Why You Need a Blueprint)

by MINDSCAPE

Have you ever had a house built, or an addition added to your house? Did it go like this? ***** “Good day, Mr. Architectman, I would like you to build a home for me,” Chris VonClient said. “I would ...more

February 16, 2012

Join.Me: A Review

by MINDSCAPE

There has been a lot of buzz around the office of the new LogMe In service called Join.Me. If you have not heard of it yet, then I would suspect you will within the next year. It is an easy-to-use, ...more

February 9, 2012

How to Become a Better Writer

by MINDSCAPE

Some people are simply born with great writing skills. For others, it’s an acquired and practiced skill. Whether you want to simply become a better writer or are looking to strengthen your writing ...more

February 6, 2012

MINDSCAPErs Debate: Super Bowl Ad Previews

by MINDSCAPE

The Super Bowl has aired, along with the much anticipated commercials those in our industry - and even those not in advertising - look forward to each and every year. In years past, a few would leak ...more

February 2, 2012

What Makes Front End Coding So Difficult (or HTML Black Magic)

by MINDSCAPE

  Do you know what front-end programmers dream about? It is not an answer to the national debt, or if Democrats and Republicans can get along, or even if there is life on other planets. No, front-end ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

January 9, 2012

Setting Up Goals in Google Analytics

by Jeff Bell

In the spirit of the new year, I’d love to see everyone resolve to make sure their website is working. No, I don’t mean I want to make sure you have a website that is functioning. I mean I want to ...more

January 4, 2012

Year Beginning: Focus on Giving

by MINDSCAPE

The MINDSCAPErs give back, delivering gifts to families in need through Family Promise of Grand Rapids It’s the start of 2012 - the holiday charitable giving push is coming to an end. The holidays ...more

January 3, 2012

Do I Need a New Website in 2012?

by MINDSCAPE

  It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more

December 22, 2011

Content = Publishing

by MINDSCAPE

People determine the success of a business. They ultimately decide whether a company, business or organization thrives or is driven into the ground headfirst. So wouldn’t you want to do everything ...more

December 9, 2011

High Bounce Rate? Check Your Tracking Code!

by Jeff Bell

Recently I had the opportunity to look at the analytics for a potential client. I had been informed that their bounce rate was upwards of 66%! SIXTY SIX PERCENT? - Holy smokes! That means of all the ...more

December 8, 2011

Video Blogging: What’s the Big Deal?

by MINDSCAPE

Vlogs are replacing blogs. They’re quick snip-its of information that would otherwise be typed up as copy and posted onto a website. A variety of information can be communicated in an entertaining, ...more

December 2, 2011

Online and Print Press Releases: What’s the Difference?

by MINDSCAPE

Both online and traditional press releases do the same job: they spread the word about newsworthy information. Take a look at the similarities and differences, pros and cons of both traditional and ...more

November 21, 2011

Are You Marketing Via Video?

by MINDSCAPE

According to WebVideoMarketing.org, video viewing online has officially reached an all-time high of 15 billion as of this past May. 15 billion. The population of the world is 6.9 billion. Holy mega ...more

November 15, 2011

Mobile Homepages Level Out Bounce Rate

by Mark Swanson

I've been sorting through Google Analytics today to see which of our clients are getting mobile traffic. Not surprisingly, they're all getting it. I'd say relative to the overall traffic, the mobile ...more

November 14, 2011

What is Eye Tracking? Eye Tracking Research Shows Where Users are Looking on Screen

by MINDSCAPE

Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is ...more

November 11, 2011

Online Search for B2B

by MINDSCAPE

When you're in need of a tent for the graduation party you’re hosting, what do you do? If you’re like most people, you Google “tent rental grand rapids.” Need replacement windows, a painter, a ...more

November 9, 2011

What is Your Online Reputation?

by MINDSCAPE

Online Reviews: Why Should I Care? Taking a vacation these days is precious. With demands on our time from work, home, and community, we want (and need!) the best trip possible. When my husband and I ...more

November 9, 2011

Get Your Website Content Out the Door on Time

by MINDSCAPE

You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more

November 4, 2011

Retailers Are Ready For the Holidays

by MINDSCAPE

How far ahead are you looking in your business? Here we are, two days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc., marked half off or ...more

October 31, 2011

Basketball Never Stops…. At Least, Not on Twitter

by MINDSCAPE

Last night, while I enjoyed watching the Eagles destroying the Cowboys on Sunday Night Football, Nike informed me that Basketball Never Stops. Take a look:more

October 29, 2011

The Future of Facebook

by MINDSCAPE

  Clients always ask me, “What’s the next Facebook?” Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask this question. They want to ...more

October 27, 2011

Top Website Features of the Past

by MINDSCAPE

Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more

October 20, 2011

Listening Doesn't Stop at Your Website

by MINDSCAPE

Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more

October 18, 2011

Charging Admission for the Greater Good

by MINDSCAPE

Many students and educators are blessed by the opportunities available to engage with our agencies, Hanon McKendry and MINDSCAPE, and the people who make us who we are. We open our doors often to the ...more

October 14, 2011

Google Analytics Link Tagging

by Jeff Bell

Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more

October 12, 2011

Transforming into the Digital Age

by MINDSCAPE

As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more

October 10, 2011

Beyond SEO...Improving Your Bottom Line

by Paul Ferrier

We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more

October 5, 2011

Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.

by MINDSCAPE

If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more

October 3, 2011

Search Engine Optimized Copywriting

by MINDSCAPE

Google, Bing, Yahoo – oh my! Over the past several months, search engines have been toughening up on quality keyword optimized content. With the Panda update, effective February, 2011, search engines ...more

September 30, 2011

Measuring Social Media ROI: Sales

by MINDSCAPE

Many companies want to know what the impact of social media is on sales. Unfortunately, there is not a magic formula that will say “for every fan we get on social media, we’ll get XX in sales”. But, ...more

September 29, 2011

Mindscape in LEGO

by MINDSCAPE

While shopping the LEGO website the other day, I ran across a free application they provide called LEGO Digital Designer. With it, you can assemble bricks from the included palette, then package and ...more

September 23, 2011

Facebook Updates: the Good and the Bad

by MINDSCAPE

More changes to Facebook! YAY! I’m sure you've noticed that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they ...more

September 16, 2011

Setting Goals to Measure Social Media ROI

by MINDSCAPE

Much like measuring the results of traditional marketing (TV ads, billboards, ect), it’s difficult to analyze exactly what your social media efforts are doing to help promote your brand. In it’s ...more

September 14, 2011

Social Media: More About Listening Than What You Had for Lunch!

by Pete Brand

I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.” I’ve heard it so many times that it’s permanently ingrained into my brain. How ...more

September 12, 2011

What is Content?

by MINDSCAPE

Content is everything. Content informs, educates, fulfills, inspires and helps your audience gain trust in your brand. It’s the act of giving them what they want, not telling them what you think they ...more

September 7, 2011

Cloudflare – Protect your Website

by MINDSCAPE

A month ago, I wrote about the Google Page service. The Page Service caches your static content and serves it up from their servers for faster page views. It sounds great in theory, and perhaps it ...more

August 26, 2011

Measuring Your SEO Efforts

by Jeff Bell

If you’ve been through the Mindscape Internet Marketing Academy, you know that it’s important to do your keyword research, filter the list based upon your research, and then start changing your ...more

August 18, 2011

Have You Googled Yourself Lately?

by MINDSCAPE

Have you Googled yourself yet? Ensuring your online presence is super important, as it should accurately reflect who you are. Whether you’re job searching, networking or trying to work your way into ...more

August 10, 2011

A Social Media Managers’ Dilemma: Measuring ROI

by MINDSCAPE

Note: This is part one of a series of posts about measuring ROI of Social Media Picture this….. You FINALLY convinced your boss to let you champion that social media marketing effort you’ve been ...more

August 4, 2011

How to Respond to Comments on Social Media

by MINDSCAPE

One of the biggest fears for companies entering the social media world is receiving criticism from users or customers. Often, we hear that they are concerned about what people will say to them, about ...more

August 2, 2011

Content and Our Mobile World

by MINDSCAPE

Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more

July 26, 2011

How to Build a Fan Base on Social Media

by MINDSCAPE

Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects ...more

July 25, 2011

How to Track Search Position in Google Analytics

by Jeff Bell

With Google’s latest Panda update and recent Google Account policy change, search results are becoming more and more customized to user’s individual habits. As a result, it’s becoming a little more ...more

March 21, 2011

A High School Student's Perspective on being a MINDSCAPE Intern

by MINDSCAPE

MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more

January 26, 2011

Roll up Reporting in Google Analytics

by Jeff Bell

Every once and a while there are reasons where you may have some site owners who want individual reports for themselves and then some other entity wants to measure each site against the others.  This ...more

December 3, 2010

Best Buy: Our Review of an E-Commerce Site

by MINDSCAPE

The holiday shopping season is upon us. Retailers are clamoring for the hottest deals, promotions, and attractions to gain your business. Given the huge focus on e-commerce this month, it seemed ...more

November 17, 2010

Why is Google covering their PPC advertisers?

by Paul Ferrier

I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this: Local Search: The new local search map slides down ...more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

November 5, 2010

The NFL.com: A Website Analysis from our Perspective

by MINDSCAPE

Websites are already a staple in business today. Whether your company is big or small, it is necessary for everyone to have a web presence. That’s why we thought it would be fun to analyze a ...more

October 14, 2010

New Facebook + Bing Partnership = Wakeup Call

by Paul Ferrier

Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more

September 1, 2010

How much does a website cost?

by MINDSCAPE

Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more

July 19, 2010

The Incredible Value of SEO vs PPC

by Paul Ferrier

If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more

March 23, 2010

Spend More Time With Your Family (and have a job)

by Paul Ferrier

Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more

February 18, 2010

Value Added Selling Online

by MINDSCAPE

We all want the best possible deal. However, the best possible deal is not necessarily the lowest price we can find. That is the point I try to make to people when showing them how to find what they ...more

February 16, 2010

Internet Shopping and Marketing: A Consumer's Perspective

by MINDSCAPE

The web, as many know, is a new beast. Long gone are the days of first grabbing your phone book, flipping to the “Moving Company” section, and looking for the best looking ad or simply the nearest ...more

February 2, 2010

IE6's Nail In The Coffin? Thank You Google.

by Paul Ferrier

I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more

January 25, 2010

Getting (or Staying) Motivated With A Positive Attitude

by Paul Ferrier

I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It's no secret the last year has been very difficult for people personally and ...more

December 4, 2009

Build Traffic to Your Website through Blogging

by Pete Brand

If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each ...more

November 20, 2009

WARNING: Qualify Your "Internet Marketing Specialist"

by Paul Ferrier

For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more

November 17, 2009

Step-by-Step Process to STOP Wasting Money On Your Online Marketing

by Pete Brand

So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of ...more

September 22, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

by Paul Ferrier

A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more

September 16, 2009

Do friends really influence purchases in social networks? The answer is...

by Paul Ferrier

Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network. And I read it, of course. So I'll save you some time and give you a simple ...more

August 31, 2009

Focus On Profitable, Targeted Traffic to Succeed Online

by Pete Brand

It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the ...more

July 3, 2009

You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!

by Pete Brand

Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more

July 1, 2009

Doing Good and Having Fun Can Transcend a Language Barrier

by Pete Brand

Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy ...more

June 30, 2009

What Excuse are You Using to Not Improve Your Situation?

by Pete Brand

I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more

June 29, 2009

Take a Break from Focusing on Your Success and Focus on Giving Back!

by Pete Brand

I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more

June 10, 2009

Support Your Website Visitors through Empowerment

by Pete Brand

It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more

June 8, 2009

Seven Steps to Lose Weight with Twitter

by Pete Brand

You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more

May 13, 2009

ENGAGE with Social Media or Risk HURTING Your Brand

by Paul Ferrier

I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more

March 23, 2009

Tips on selecting a domain name

by Paul Ferrier

A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more

March 23, 2009

Don't focus on making more money .... focus on providing more value!

by Pete Brand

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more

March 18, 2009

Do you want to be successful online? Just do SOMETHING!

by Pete Brand

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more

March 17, 2009

If you JUST build it ... They WON'T come!

by Pete Brand

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more

March 16, 2009

Things to Consider When Planning Your Website

by Pete Brand

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more

January 23, 2009

Does Social Networking Really Work? You Tell Me!

by Pete Brand

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more

January 14, 2009

Email Marketing: Work hard to earn their business. Work hard to keep their permission.

by Paul Ferrier

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

November 19, 2008

da Vinci Style Marketing - Creativity with a business purpose

by Paul Ferrier

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

November 3, 2008

Cut advertising and lose the opportunity

by Paul Ferrier

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

October 24, 2008

Marketing with Twitter

by Pete Brand

If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter ...more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

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