Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more
3 reasons your branding should evolve.
The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more
A Beginner’s Guide to Starting a Blog
I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole — has, for me, always been a fulfilling one. This is ...more
5 Things I Learned from a Year of Blogging
Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more
Fostering a Company Culture for Millennials
The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more
How to Lower Your Website's Bounce Rate
There you are, just sitting at your desk on a fine Friday afternoon. The weather is lovely, work is relaxed, and you are ready to enjoy your well deserved weekend. You are making your rounds through ...more
5 Questions to Ask Before Hiring a Freelance Writer
When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more
4 Trends in College Website Design and Content
The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more
Using Emojis in Your Email Subject Lines
Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more
Don’t be too smart: the value of A/B testing.
I was watching — okay, mostly listening — to a YouTube video from Dave McClure and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more
4 Things I HATE About Blogging
Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more
The Importance of Quality Over Quantity in Digital Marketing
Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more
PPC & Inbound Marketing: Friends or Foes?
I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more
How to Get More Leads Through Conversion Rate Optimization
Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more
How to Stay Ahead of the Digital Marketing Curve
The world of digital marketing has changed a lot over the last 20 years, and it looks like it is going to keep on changing. It seems like there is always some new piece of technology to try out or ...more
What is White Hat SEO?
In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more