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Inbound Marketing Blog

August 31, 2017

It is Your Data, Why Isn't it Your Account?

by Connor Manion

Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more

August 17, 2017
Your brand can and should evolve over time.

3 reasons your branding should evolve.

by Stephan Hokanson

The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more

August 8, 2017
 a beginner's guide to starting a blog

A Beginner’s Guide to Starting a Blog

by Connor Manion

I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole —  has, for me, always been a fulfilling one. This is ...more

August 1, 2017

5 Things I Learned from a Year of Blogging

by Connor Manion

  Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more

May 26, 2017
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Fostering a Company Culture for Millennials

by Connor Manion

The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more

April 26, 2017

How to Lower Your Website's Bounce Rate

by Connor Manion

There you are, just sitting at your desk on a fine Friday afternoon. The weather is lovely, work is relaxed, and you are ready to enjoy your well deserved weekend. You are making your rounds through ...more

April 25, 2017
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5 Questions to Ask Before Hiring a Freelance Writer

by Connor Manion

When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

March 1, 2017
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Using Emojis in Your Email Subject Lines

by Connor Manion

Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more

December 16, 2016
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Don’t be too smart: the value of A/B testing.

by Stephan Hokanson

                I was watching — okay, mostly listening — to a YouTube video from Dave McClure  and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more

November 30, 2016
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3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

 more

November 10, 2016

4 Things I HATE About Blogging

by Amanda Brand

Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more

November 9, 2016
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The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

September 21, 2016
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PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 8, 2016

How to Get More Leads Through Conversion Rate Optimization

by Ashley Daniels

Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more

September 7, 2016

6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

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August 25, 2016

How to Stay Ahead of the Digital Marketing Curve

by Connor Manion

  The world of digital marketing has changed a lot over the last 20 years, and it looks like it is going to keep on changing. It seems like there is always some new piece of technology to try out or ...more

August 23, 2016

What is White Hat SEO?

by Ashley Daniels

In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more

August 16, 2016
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Fishing for Buyer Personas

by Amanda Brand

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