In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more
Minds of MINDSCAPE - 5 Signs a Chatbot is Good for Your Brand
In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more
Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts
In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more
Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does
Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign
Minds of MINDSCAPE - 6 Digital Marketing Acronyms You NEED to Know
Minds of MINDSCAPE - How to Measure the Success of a Marketing Event
Minds of MINDSCAPE - How to Measure the Success of Your Blog
In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more
Hate change? Enjoy Irrelevance!
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The ...more
A UX Lesson with Trucks: GMC vs Ford
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more
Beating Big Business by Owning the Buyer's Journey
In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with ...more
Increasing Brand Awareness Through Speaking Engagements
What tactics are you using to raise awareness for your brand and help move people along in their buying journey? Do you blog? Post on social media? Dabble in paid search? While those are all ...more
3 Examples of Why You Should Avoid the Latest Digital Marketing Trend
At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their ...more
The Who, What, Where, When, and Why of Your Content Strategy
There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more
Why You Should be Using Heat Maps
Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more
How to Create Content to Get Customer Feedback
When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more
How to Measure the Success of A Marketing Event
If you are a seasoned marketer or event coordinator, then you know know that even the simplest of marketing and networking events are often more than they appear. There is a lot of work that goes on ...more
Measuring the Performance of Your Content Offer
Measuring the performance of a content offer is one of the hardest things to do in digital marketing. Why? Because there are a million and one factors that play into a visitors decision to download ...more
4 Questions to Ask When Choosing a CMS
A CMS or Content Management System is a digital program or application that allows multiple users to create, edit, review, publish, manage, and archive the various forms of content that make up a ...more
How to Measure the Success of Your Blog
In the digital marketing world there is no shortage of things to measure, analyze, and report on. It is all too easy to fall down the rabbit hole of data your site generates. That being said, I've ...more
It is Your Data, Why Isn't it Your Account?
Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more
3 reasons your branding should evolve.
The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more
A Beginner’s Guide to Starting a Blog
I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole — has, for me, always been a fulfilling one. This is ...more
5 Things I Learned from a Year of Blogging
Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more
Fostering a Company Culture for Millennials
The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more
How to Lower Your Website's Bounce Rate
There you are, just sitting at your desk on a fine Friday afternoon. The weather is lovely, work is relaxed, and you are ready to enjoy your well deserved weekend. You are making your rounds through ...more
5 Questions to Ask Before Hiring a Freelance Writer
When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more
4 Trends in College Website Design and Content
The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more
Using Emojis in Your Email Subject Lines
Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more
Don’t be too smart: the value of A/B testing.
I was watching — okay, mostly listening — to a YouTube video from Dave McClure and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more
4 Things I HATE About Blogging
Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more
The Importance of Quality Over Quantity in Digital Marketing
Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more
PPC & Inbound Marketing: Friends or Foes?
I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more
How to Get More Leads Through Conversion Rate Optimization
Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more
How to Stay Ahead of the Digital Marketing Curve
The world of digital marketing has changed a lot over the last 20 years, and it looks like it is going to keep on changing. It seems like there is always some new piece of technology to try out or ...more
What is White Hat SEO?
In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more
Digital Marketing: A Guide to Reaching Millennials
I remember the day I found out... I was hunched over my typewriter drinking an Ethiopean blend in my favorite ripped flannel, non-prescription, wide-framed glasses askew on my face. My favorite ...more
3 Ways to Improve Your Brand's Personality
If you read our previous post "Who Has Time for Social Media Marketing", you should have some working knowledge of social media marketing and the benefits it provides. But even with the use of social ...more
Social media is about the community -- not about YOU!
We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more
How to Create the Ultimate Social Media Style Guide
If you read my post, Who has time for Social Media Marketing, you know that a social media style guide is crucial for business success today. It’s the rule book for how social media managers ...more
SEO and PPC: The Yin and Yang of Search Marketing
We often have the opportunity to work with many different agencies throughout our client partnerships. Sometimes we will do design work while another agency builds the site. Sometimes we build ...more
The Way Millennials Buy: Lazy or Smart?
On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: ...more
Who has Time for Social Media Marketing?
Let’s face it-who has time for social media? Well, let me rephrase that…we all seem to have hours on end for our own personal social media, but who has time for social media marketing?more
Average is Overcrowded: Part Two
My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to marketing. The interesting thing about ...more
Average is Overcrowded: Part One
This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others. The words ...more
3 Tips for Creating a Winning Blog
Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more
Writing Inbound Content? Consider These 7 Things
Writing a piece of inbound content can be a lot like planning for a trip. I know, this sounds kind of out there but let me explain. I would be willing to bet that when you are packing for a trip you ...more
Thought Leader Series: What Story is Your Brand Telling? And Who's Telling the Story?
Now that we're almost a decade into the Social Age, storytelling has become a hot topic; there's no end to the advice being dispensed through stories. But a problem remains: in those stories, even ...more
Uber Driver Tragedy and Contextual Advertising Gone Wrong
On February 20, 2016 Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more
How to Get Inside the Heads of Your Buyers
Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more
Despite What You May Think … Your Business Isn’t Unique!
I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more
6 Reasons Your Organization Must Blog
If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more
Thought Leader Series: Are You Paying Attention to the Right Marketing Metrics?
Face it: There's a lot of data out there, and it's not always useful. We're generating more data than ever, and it's understandably become a challenge to know what to sort through and what to throw ...more
Responsive Website Design: A Must for Getting More Leads
Think about the last time you glanced at your smartphone screen. Was it five minutes ago? Ten? Perhaps even twenty? Today's adults are as glued to their mobile devices as their teenage kids, ...more
We are Hypocrites: Our Inbound Marketing Results
I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more
How to Organize Website Content
Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not ...more
Why Inbound Marketing is the New SEO
I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more
Example: Turning great content into valuable content
We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more
How to Approach Blogging: 22 Blogging Styles
You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more
Measuring an Awareness Campaign
Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for ...more
Inbound Marketing Predictions for 2016
What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more
Improve Your Digital Marketing: Calculate the True Cost of Inaction
Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for ...more
Twitter for B2B Marketing: 5 Tips to Get Started
Twitter: The place to be for B2B inbound marketingmore
5 Ways to Add Holiday Cheer to Your B2B Marketing
The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more
3 Inbound Marketing Trends this Holiday Season
'Tis the season of holiday marketing with these 3 trends! more
Caution: #GivingTuesday Could Be Detrimental to Your Organization
I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families. The timing couldn’t be better since everyone is ...more
3 Reasons to Consider Long Form Content
It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While ...more
Looking to Spice Up Your Online Marketing Mix?
Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and ...more
Your Content Strategy Needs a Content Calendar
Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more
3 Inbound Marketing Tips for the Holidays
With the holiday season fast approaching, I’m sure you’ve started planning for how you’re going to take advantage of the time when consumers are eager to pull out their wallets and pony up their hard ...more
14 Critical Elements to Build Into Your Content Marketing Budget
As you work through your strategic planning process, you're probably required to submit your marketing budget for the next year. The following are the top items you’ll want to consider as you ...more
Comparing client success & failure with digital marketing
Your success with digital marketing can be amplified dramatically if you're doing this right...more
5 Reasons Content Marketing Is Effective
I’m sure by now you’ve heard the phrase “Content is King” millions of times and, you’ve possibly struggled with how the heck you’re going to create the amount of content required to help you achieve ...more
4 Tips to Improve Lead Generation
If you happen to be in charge of marketing for your organization, you’re probably judged by the volume and quality of your lead generation. Unfortunately there are far too many organizations who ...more
4 Steps to Increase Your Website Traffic
One of the top questions we receive from prospective clients when they reach out to us is, “can you help us increase our website traffic?” You’d think, based on what we do, that this would be a ...more
Inbound marketing: It's sexy and valuable [Annual Report]
Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more
Don't date and dump, continue to delight after the sale!
Unlike the neglected sneakers I keep under my desk for the day I will begin to take brisk walks after my lunch of kale and quinoa, the shoes of real runners are treated with respect. They know that ...more
Big Data Helps Marketers Do These Two Things
Big data. It’s a phrase you’ve heard a lot the last few years. It's a $125 billion industry. But what is it, really? Big data is simply the practice of collecting large data sets that can be analyzed ...more
7 Reasons your Digital Strategy isn't Working
One of the most frustrating experiences for a marketing professional, or a business owner, is to invest time and energy into your marketing and receive less than desirable results. As much as you’d ...more
Get started using Facebook to drive eCommerce sales
Whether you’ve just opened for business, or you’ve been selling online for years, you’ve probably thought about or tried to increase your sales using Facebook marketing. The bad news is that most ...more
Now's the time to optimize your website for mobile
At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore
6 more lead generation myths busted
Everybody wants more leads these days! Whether it’s growing your email subscription list, identifying buying prospects, or just forming relationships with individuals interested in your industry, ...more
2014: A Year In Review
WOW! Have you ever had one of those years where you are celebrating New Year’s Eve and you’re struggling to understand how an entire year could have passed since your last celebration? If so, then ...more
5 Hurdles to Digital Success
McKinsey’s annual Global Survey came out in June, and what I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there ...more
Peace, Love and Belonging...Did AirBNB Just Invent A Cultural Symbol?
Can a company brand a feeling? Because AirBNB has just announced their new logo includes the Bélo, a symbol that represents “belonging.” “Belonging has always been a fundamental driver of humankind. ...more
Using Index-based Metrics for Effective Online Marketing
Online marketing success has an ever increasing importance to your business’ success. For a lot of businesses this is known, but it’s hard to be effective since the web is evolving at an exponential ...more
Silly SEO, Content is for Humans!
Imagine Sit back, take a deep breath, and imagine with me for a moment. Imagine that you could read the minds of anyone with whom you came in contact. You could read their emotions and their ...more
Everything Required for SEO You Learned in 5th Grade English - Part 2
In Part 1 of this series, the understanding and reasoning behind unique context and intent was discussed. Through some feedback, it became apparent that the most intriguing parts of the article ...more
Content and Social Media go Together Like Amazon and FedEx
There are many times when presenting a solid Content Strategy to our clients that some confusion sets in when they don’t find the details on the exact direction for writing a post, or insight into ...more
Everything Required for SEO You Learned in 5th Grade English
All too often - and way too much in my opinion - I read the top online marketing articles referring to keywords being lost and no longer available inside of Google Analytics. Coincidentally, after ...more
MotoX Ad is Brilliant Union Between Digital and Print
Have you seen this new interactive MotoX PRINT ad from Motorola? Mimicking the product’s website, the device changes color when you touch it. Here’s the link to the video for your reference: ...more
The NEW SEO: Now Bigger AND Smaller Than Ever!
The other day I came across a great article on Search Engine Watch. Truth be told, I happened to see the article on Jim’s screen and the headline caught my attention. At any rate, I found it to be ...more
Ford.com: A Lesson in Data-Driven User Experience
During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more
Bing It On: A Risky Win
Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more
Take the Long Way Home
Think about your day. How much of it looks like the day before or two weeks ago? We truly are creatures of habit, often more than we’d like to admit. Now think about a change you’ve tried lately. If ...more
Why keyword (not provided) isn't really so bad
With all the news regarding the disappearance of keywords from Google Analytics, there is a lot of commotion in the SEO world. At MINDSCAPE, we don’t think there is reason to be all that worried. A ...more
What is the Most Important Question to Ask
Think of the scenarios in which you begin the dialogue with a question (just like this post). Maybe it’s an interview with a potential candidate for a critical role at your organization. Or maybe ...more
Are you Likeable?
That might be a tough one to answer. You’d like to say “yes,” but you need to really effectively reflect to know the true answer. And why do you care, anyway? How often do you hear people say…I ...more
Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]
One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more
The Best Idea is Never The First Idea
Ever felt the pressure to come up with a good idea? A really good idea? Because it was going to be the difference maker for your career; significantly increase your course grade or impress someone ...more
Buzzfeed – Good For Users, Great for Advertisers
Here at Mindscape, we often get contacted by people who find us online by looking for “creating an online buzz.” Yes, we can help you do that. I love having these conversations because it gives us an ...more
Communication is Key!
Being a newlywed, I receive a lot of advice from friends, coworkers, family, and even complete strangers. Usually, the advice comes whether I want it or not. However, of all the advice I’ve received, ...more
How Would I Recognize Your Confidence?
Confidence! If you’re truly confident, you follow it with an exclamation point, not a question mark. more
Fresh Off the Vine - How Businesses are Utilizing This New App
Is your business using Vine, yet? Did you know businesses are using Vine? Click to watch the MindscapeTV episode about Vine! Vine is a video app that allows you to record a six-second clip. The short ...more
Thank You for the Digital Communication Lesson, Abercrombie & Fitch…
If you haven’t heard, Mike Jeffries, CEO of Abercrombie & Fitch is currently embroiled in yet another major PR gaffe for his 2006 quote: “In every school there are the cool and popular kids, and then ...more
Launch it now
I’m going to let you in on a little secret about the internet. It isn't real. Yes, you can log on the internet and it will show you things. You haven’t imagined it. In that sense, it’s real. But it ...more
What Do You Think Of Me or Us?
First impressions…always available, never able to recreate. At least for the same audience. What’s the impression you make to your different audiences? Whether online or off; within your peer groups; ...more
What makes the Modern Website Modern?
This post has been republished here from its original source. As the years come and go, the types technology we use to access the web change and our approach to web design and development changes ...more
What's Your Meaning of Value?
This word is used often, maybe too often. Because it is so open to translation. Accountants value the word value – see it’s a verb and noun, differently than a sales person. And a sales person ...more
The Myth about Code Ownership
First off, let me be clear. There are many situations when it makes sense to own the source code to any web asset a business may own. Integrated web services with back office operations, complex ...more
Are QR Codes Really Dead?
What is a QR Code? “Quick Response Code” is that weird looking square bar code you've probably seen in print ads or on a postcard, and for half of you, maybe even have scanned (per eConsultancy). A ...more
Web Acronyms 101
It’s easy for digital novices to be intimidated when people throw around terms like “SEO” and “PPC” and “URL,” if they speak another language in their daily work lives, like accounting or ...more
Driving While Eating, Conversing, Searching.
Remember the last time you multi-tasked? Are you listening to music, talking to another person or engaging in your mobile device while reading this post? Then you are multi-tasking as you read. Good ...more
Know Your Audience
Language is one of the most important aspects of our culture. Early communication among humans was limited to characters and drawings. Gradually, we learned how to form more sophisticated versions of ...more
How To Improve Local SEO Through Directory Listings
When you think of improving your visibility on local searches, do directory listings immediately come to mind? Perhaps it’s time that they do! Local directory listings play an integral role in ...more
Marketing Goals and Objectives - But This is HARD!
I have had many opportunities to help our client partners develop digital marketing strategies. One of the first things we require our partners to do is complete a Measurable Marketing Success ...more
99% Of The Time It Works, Every Time
99%. It is a number that induces feelings of security, reassurance, and steadfast. In most cases, this is a proclamation of surety that makes the boss happy. However, when it comes to computers, 99% ...more
Ahhhhh, the future is good. It has descended upon us, oh so subtlety and most of us never even realized it. The technologies available now make our lives incredibly more convenient than they were ...more
The Power of an Hour
I have been meaning to finish the novel I started in college since, well, since I started it in 1998. That’s a whole lot of time spent thinking about it, fretting over it, and ultimately not doing ...more
I'm a Blogger-Reader, Not a Blog-Writer
Being a part of this industry sometimes taints our team members’ perspectives of how others view our work. Like, doesn’t everyone understand why creating compelling content is so important? Or why ...more
Above My Door it Reads, Carpe Diem
My dog loves to run with me. The minute I put on my running shoes, he heads to the bathroom where he knows I keep his leash. I don’t even think I love running that much. So, why is it that dogs love ...more
Termed Employee Relationships Gone Good
Relationships change all of the time. Some are more lasting than others, depending on the circumstances. And today with technology tools like Facebook it’s much easier to continue relationships that ...more
The Needed Think:Do Ratio
Can you do without thinking first? Can you think without having done before? I’m not trying to begin a philosophical read here, but rather trying to share the context of a few conversations I’ve had ...more
Give Your Talents Away
It’s the time of year when we’re feeling generous. We’re in the mood to spend money on others, even people we don’t know.more
Franchise Website Marketing
Why Franchise’s Should have a Network of Websites Franchise businesses have a unique opportunity to leverage the power of online marketing (SEO) at both the franchisor and franchisee level. As search ...more
Talk to the Hand (Raisers): Sell More, Sell Faster
I recently met with a B2B firm who is hoping to dramatically grow sales as quickly as possible. Their dilemma is how to make this happen with the most return on their investment. They feel that ...more
I'm Not Leaving the Company, I'm Leaving You
You’ve probably heard this phrase before…people leave managers, not companies. Let’s explore this idea a bit. I can find all kinds of surveys that ask people why they quit their jobs. And I can find ...more
The Hidden Complexities of Programming
I respect people who work with their hands. I have some small idea about what it takes to change my car’s oil, or put in a new pond in the back yard. But I don’t know what it takes to rebuild a car’s ...more
The Importance of Personal Branding
Big brands and little brands work really hard clarify their message; what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market, who ...more
Data test: how do Facebook's "promoted" posts REALLY work?
This post was originally published on creativewebbusiness.com. There's been a bit of a kerfuffle lately in the Facebook marketing community regarding the changes the platform has been making to its ...more
Can Anyone "Do" SEO?
Let's face it, SEO (search engine optimization), or SEM (search engine marketing), can be elusive terminology. What is it? What does it mean? Who can do it? How hard is it to learn? Can I do it ...more
Is Link Building Dead?
While there are a lot of different answers to that question, it's probably safest to say that link building is evolving. Certainly the lawless days of buying links, spinning unintelligible articles, ...more
Keywords in the Talent Search
How would we recognize your confidence in the workplace? This is one of my favorite interview questions and I have to say, one that is memorable to most people. I can remember the first interview I ...more
The New SEO: Content, Google Updates & Common Sense Marketing
Hi, my name is Marjorie. I'm a relatively new addition to the Mindscape team - I accepted a position here in June (although I've been working with Mindscape as a contractor for close to a year). My ...more
The Message is Loud and Clear: Employment Branding
I have the opportunity to work with a really amazing team within Mindscape. Our team focuses on helping our clients use the power of the web to further their businesses. A part of this is online ...more
4th Quarter is Around The Corner
How are you measuring against your goals for 2012? We’re all in this together. Time goes by faster and faster, everyone is “busy.” Like many professionals and businesses, we took time in late 2011 ...more
Database seems to be one of those magical words that everyone can use and understand the main concept. “It’s where my stuff is stored,” is the most basic definition of a database, and most people ...more
Understanding, the Overlooked Step
“Seek first to understand, then to be understood.” Most people recognize this as the 5th Habit of Stephan Covey in his infamous book: The 7 Habits of Highly Effective People. This habit is the most ...more
8 Key Elements to Get to the Top of Google
Staying up-to-date on the latest online developments is extremely important if you want your business to do well. The fundamentals of search engine optimization don’t change often (although the panda ...more
How does a computer count?
As I’m sure everyone knows by now, computers run on good ol’ 1’s and 0’s. An easy statement to make, but a difficult one to truly grasp in reality and scope. I mean think about it: that shiny new ...more
Yes, You Can Avoid Saying No
Let’s face it, in todays world we all what we want when we want it. Those who can deliver are those we choose to do business with. Still, those who are able to address our needs, and provide answers ...more
Play Nicely in the Sandbox. No Plastic Shovel Required.
Customers. They’re our oxygen in business. Without them we don’t make it. Often, our focus on customers are the ones outside of our business. What if we spent the same amount of energy on our ...more
The Cost of Interruptions (Or how to get things done)
I found myself sitting at my desk the other day, and knew that I had to get some work done. The problem was that every time I started, something else distracted me. Each instance I was distracted, it ...more
Acronym Buster – FTP
Welcome to the first post in a new series that I am dubbing Acronym Buster. Each post, we’ll take a common acronym found around the web and declassify its meaning. This week we are going to be ...more
New Students Among Us
My sons started school this week. They came home to tell me lots of stories of locker difficulties, new friends, great lunch food options and cool Mac technology. Their excitement, mixed with ...more
Gamification for B2B: It's Not Scary
If you haven’t heard the word “gamification” yet, you’re not alone. But if you’re played Angry Birds on your phone, Draw Something on your iPad, or checked in someplace on FourSquare you’ve ...more
We’re Just a Series of Stories
Storytelling. We’re introduced to this concept at a young age, before we can make sense of the characters on a page, or tablet or phone. Because of this, we have to trust the person relaying the ...more
Computer Hardware Basics
If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, ...more
How to Create a Content Calendar
As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more
SEO & Website Strategy for B2B…As An Afterthought?
Oh no, I thought, not again. As I hung up the phone last week, I realized I’m now currently dealing with four B2B clients who recently unveiled a really pretty new website design (not Mindscape ...more
Networking By Looking in the Rearview Mirror
It’s so easy to get caught up in an online search. You begin with one topic and soon you’re submerged in many more. Sometimes it may even take a while to get back to your original topic because of ...more
Request.URL & What's That Property?
Request.URL can be used in .NET to get the value that the web browser used to access a page. However, there are many different properties to choose from, and sometimes it is difficult to know which ...more
SEO and PPC, What’s Best in Search Engine Marketing?
If I had a nickel for every time I’ve talked about PPC (pay per click advertising) alone in the last week… This is a question that comes up all the time for web marketers and businesses. And, it’s ...more
Scheduling is a breeze (Thanks to Liquid Planner)
Back in February, we were buried under a mountain of work. It’s not a bad problem to have, but it sure made for quite the logistical nightmare. It was not easy to schedule dozens of projects for ...more
If you’ve been an active internet user over the past decade, you’ve probably heard a lot of talk about the many different types of web browsers available to consumers. Many people just stick to the ...more
Inbound Marketing, what’s the most valuable way to generate leads?
I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that ...more
Four Reasons You Should Turn Your Passion Into a Career
Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire ...more
The Internet is Down (or How did we ever live without it?)
The internet is down in the office. My productivity just came to a screeching halt.more
Virtual Machines: What, How, and Why?
Any good web company will tell you that one of the most important stages of development is the testing phase. However, with so many different types of machines, operating systems, and browsers, how ...more
Digital Marketing Canvas
In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very ...more
Get Better ROI on Your Local Direct Mail and Print Advertising with Landing Pages
The other day I got a postcard from a local B2B firm inviting me to a product show. To attend, just register online. So I entered the website listed on the card and there I was on their home page. ...more
First Quest, Then Connect for Better Performance
Most of the stories of our lives begin with a natural curiosity. It’s prevalent in us as children when we’re figuring out the world around us. And as we take on the responsibilities of adulthood, our ...more
Sales Vs. Marketing
How to better connect sales and marketing management to impact the bottom line. Sales and marketing management can be complex, often with marketing and sales teams becoming dissatisfied with each ...more
Social Influence, Tips to Build and Manage Your Social Media Presence
On April 10th many of our team members had the chance to attend an American Marketing Association of West Michigan luncheon featuring speaker Jure Klepic. The Web as we know it is undergoing ...more
What You Need To Know About Facebook Timeline for Brands
Brands Get a Facebook Face-Lift! You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t, you will soon. Facebook announced that the Timeline feature is now ...more
A Guide to Internet Lingo
As the customer service rep for Mindscape, one of my biggest challenges is breaking down the communication barrier that exists between tech-heads, like myself, and clients who may not have a strong ...more
Get Return Visitors Through Engagement
How many times have you found yourself looking at your website statistics and noticed that 90%+ of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more
The Latest and Greatest Social Networks (And How to Use Them For Business)
If you are like me, you are longing for the days when social media was easy. And FUN! I mean, don’t get me wrong, I love all the things we can do with social media now days. But lately, being on ...more
Join.Me: A Review
There has been a lot of buzz around the office of the new LogMe In service called Join.Me. If you have not heard of it yet, then I would suspect you will within the next year. It is an easy-to-use, ...more
How to Become a Better Writer
Some people are simply born with great writing skills. For others, it’s an acquired and practiced skill. Whether you want to simply become a better writer or are looking to strengthen your writing ...more
MINDSCAPErs Debate: Super Bowl Ad Previews
The Super Bowl has aired, along with the much anticipated commercials those in our industry - and even those not in advertising - look forward to each and every year. In years past, a few would leak ...more
Can a Mobile App Help With SEO?
I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more
Email Subject Lines: Increasing Your Open Rate With Problems?
I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more
Setting Up Goals in Google Analytics
In the spirit of the new year, I’d love to see everyone resolve to make sure their website is working. No, I don’t mean I want to make sure you have a website that is functioning. I mean I want to ...more
Do I Need a New Website in 2012?
It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more
Content = Publishing
People determine the success of a business. They ultimately decide whether a company, business or organization thrives or is driven into the ground headfirst. So wouldn’t you want to do everything ...more
It happens so often. A business gets excited about the idea of blogging on their website. Post after post goes up, the bosses gush and everyone is excited. But the charm fizzles after a while, and a ...more
MINDSCAPErs Investigate Facebook's New Timeline
You may have heard that Facebook officially rolled out the launch of their new Timeline feature today. Timeline features a radical redesign of users profile page; instead of merely listing your ...more
High Bounce Rate? Check Your Tracking Code!
Recently I had the opportunity to look at the analytics for a potential client. I had been informed that their bounce rate was upwards of 66%! SIXTY SIX PERCENT? - Holy smokes! That means of all the ...more
Video Blogging: What’s the Big Deal?
Vlogs are replacing blogs. They’re quick snip-its of information that would otherwise be typed up as copy and posted onto a website. A variety of information can be communicated in an entertaining, ...more
Online and Print Press Releases: What’s the Difference?
Both online and traditional press releases do the same job: they spread the word about newsworthy information. Take a look at the similarities and differences, pros and cons of both traditional and ...more
Looking for Mobile Analytics? Six Sites to Check Out
So you've built a groundbreaking mobile app in the "virtual farting" genre or a great mobile website. You're hoping people will check it out. You've built it, but how do you know if they will come? ...more
Are You Marketing Via Video?
According to WebVideoMarketing.org, video viewing online has officially reached an all-time high of 15 billion as of this past May. 15 billion. The population of the world is 6.9 billion. Holy mega ...more
Mobile Homepages Level Out Bounce Rate
I've been sorting through Google Analytics today to see which of our clients are getting mobile traffic. Not surprisingly, they're all getting it. I'd say relative to the overall traffic, the mobile ...more
What is Eye Tracking? Eye Tracking Research Shows Where Users are Looking on Screen
Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is ...more
Online Search for B2B
When you're in need of a tent for the graduation party you’re hosting, what do you do? If you’re like most people, you Google “tent rental grand rapids.” Need replacement windows, a painter, a ...more
What is Your Online Reputation?
Online Reviews: Why Should I Care? Taking a vacation these days is precious. With demands on our time from work, home, and community, we want (and need!) the best trip possible. When my husband and I ...more
Get Your Website Content Out the Door on Time
You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more
Retailers Are Ready For the Holidays
How far ahead are you looking in your business? Here we are, two days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc., marked half off or ...more
Basketball Never Stops…. At Least, Not on Twitter
Last night, while I enjoyed watching the Eagles destroying the Cowboys on Sunday Night Football, Nike informed me that Basketball Never Stops. Take a look:more
The Future of Facebook
Clients always ask me, “What’s the next Facebook?” Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask this question. They want to ...more
The Dog Your Dog Could Be
Take a look at the following commercial. Take detailed notes of any thought in your mind during your viewing. Pop some popcorn and enjoy.more
Top Website Features of the Past
Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more
What 3 Years in the Digital World Has Taught Me
It’s no question that things change quickly, faster now than ever before. We’re both blessed and cursed with the pace of change, the impact of technology on our ability to do more with less - and do ...more
Listening Doesn't Stop at Your Website
Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more
Google Analytics Link Tagging
Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more
Transforming into the Digital Age
As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more
Beyond SEO...Improving Your Bottom Line
We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more
Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.
If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more
Search Engine Optimized Copywriting
Google, Bing, Yahoo – oh my! Over the past several months, search engines have been toughening up on quality keyword optimized content. With the Panda update, effective February, 2011, search engines ...more
Measuring Social Media ROI: Sales
Many companies want to know what the impact of social media is on sales. Unfortunately, there is not a magic formula that will say “for every fan we get on social media, we’ll get XX in sales”. But, ...more
Facebook Updates: the Good and the Bad
More changes to Facebook! YAY! I’m sure you've noticed that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they ...more
Paid Search: Are You Paying People to Walk in the Door?
I was talking to my brother the other night and somehow we got on the conversation of online advertising and not wasting money. Somewhere in the midst of this discussion I gave an example of making ...more
Setting Goals to Measure Social Media ROI
Much like measuring the results of traditional marketing (TV ads, billboards, ect), it’s difficult to analyze exactly what your social media efforts are doing to help promote your brand. In it’s ...more
Social Media: More About Listening Than What You Had for Lunch!
I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.” I’ve heard it so many times that it’s permanently ingrained into my brain. How ...more
What is Content?
Content is everything. Content informs, educates, fulfills, inspires and helps your audience gain trust in your brand. It’s the act of giving them what they want, not telling them what you think they ...more
No Comment? Why it’s Time to Start Commenting in the Blogosphere
The vast majority of blog readers don’t leave comments before they leave the blog site. Are you one of them? If so, it might be time to re-think the importance of commenting on blogs. If done ...more
Measuring Your SEO Efforts
If you’ve been through the Mindscape Internet Marketing Academy, you know that it’s important to do your keyword research, filter the list based upon your research, and then start changing your ...more
Do You Work Hard to Attract Prospects and Then Give Them the Middle Finger?
I’m sure your first instinct is to say, “Heck no…I would never do that!” Are you sure about that? Now, I’m not talking about literally “flying the bird” in the face of your prospects. However, I ...more
Have You Googled Yourself Lately?
Have you Googled yourself yet? Ensuring your online presence is super important, as it should accurately reflect who you are. Whether you’re job searching, networking or trying to work your way into ...more
Tips to Improve your Article Marketing
I’m sure by now everyone has heard of the Panda algorithm update that Google started implementing in late February. Since that time there have been periodic updates to the algorithm, with more on the ...more
Are You Really an Entrepreneur … Or Simply a Service Provider?
I think every business owner has come to a point in their business career when they say to themselves, “Sometimes I think it would be much easier to just go get another job!” Well, if you haven’t, I ...more
A Social Media Managers’ Dilemma: Measuring ROI
Note: This is part one of a series of posts about measuring ROI of Social Media Picture this….. You FINALLY convinced your boss to let you champion that social media marketing effort you’ve been ...more
How to Build a Solid Email List
Image Credit: Idea Go If you’ve read my posts about How to Get Started in Email Marketing and How Often to Email Your Customers, you may be thinking: "That’s great information, but how do I build an ...more
Link Building DOs and DON'Ts
Link building is an extremely important part of search engine optimization and is a critical part of developing an online presence. Unfortunately, it can be a long process and if not done correctly, ...more
How to Respond to Comments on Social Media
One of the biggest fears for companies entering the social media world is receiving criticism from users or customers. Often, we hear that they are concerned about what people will say to them, about ...more
Content and Our Mobile World
Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more
How To Write a Simple Facebook Share App
Can I Just Cut Some Code Already? All I wanted to do was let users share a video link from a web app I was building. I thought it would be easy. And you know what, it probably is. It's probably ...more
How to Build a Fan Base on Social Media
Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects ...more
How to Track Search Position in Google Analytics
With Google’s latest Panda update and recent Google Account policy change, search results are becoming more and more customized to user’s individual habits. As a result, it’s becoming a little more ...more
Google Apps Transition: The pain you’ll feel and how to fix (some of) it
Google Apps for Business is a great solution for companies that want email, calendar and documents hosted in the cloud by Google. Mindscape, where I work, has used Google Apps for Business for a ...more
Google's Panda Update: Signals take power
If you're focused on getting your site to the top of the search engines, you understand the battle we have against spammers (crap sites). Google is constantly trying to further optimize their ...more
What Can a Website Do?
I had a meeting with a company that doesn’t have a website. Yes, businesses like that do still exist. Even in a day where it seems like you can get a website just about anywhere. They believed that ...more
Google+ for Business: Feature "Wish List"
You may have heard that Google+ asked businesses to wait before creating a business profile on the new social network. This is because they are working on some kind of platform or design specific to ...more
A review of Google+ after the first 24 hours
So I finally got into Google+…. YAY! Now what? Here are my thoughts after 24 hours of using this new service. Due to great timing and luck, I FINALLY was able to get in and start using Google +, the ...more
How the Google + Project will Make Our Lives Easier
I’m sure you remember Google Wave right? What about Google Buzz? When those services began I have to admit I was very excited to get in and try them out, and before I even had the chance, I was ...more
The Art of Content
Content is the core of any website. Duh. Content is the meat of your website. It gets the message to the audience, hence, it is the most important part of your site. But there are many – too many – ...more
6 steps to successful web development
We’ve all found ourselves in the position of wondering what we could do to make a successful website and capitalize on the tremendous opportunities that exist online. If you are over the age of 35, ...more
3 Reasons Why Marketing Sucks
I am guessing if you know me and that I own an Internet Marketing firm that you think I’ve either lost my mind or that I am planning on a career change very quickly. I’d have to say I’m getting ...more
Focus on Providing Value, Not Making Money
It's easy to get caught in the trap of constantly focusing on how we can make more money with our business. Some nights you lay in bed tossing and turning trying to figure out how you can increase ...more
Email Marketing and Mobile Devices: Tips To Create Mobile Friendly Email
I read recently that nearly 78% of all users check email on their mobile device. That got me thinking about email marketing and mobile devices…how can we improve deliverability? And how can we make ...more
How Often Should You Email Your Customers?
Not sure how often you should communicate with your customers? Our sales and web marketing expert, Rebecca Dutcher, shares her thoughts.....more
An easier way to transitioning your "Friend" page to a "Fan" page
You may remember that I wrote a blog a while back about why you should set your business up on Facebook as a "fan page" instead of a friend account. And, you may remember my follow up blog about HOW ...more
A High School Student's Perspective on being a MINDSCAPE Intern
MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more
Why Link Tagging is Important for Social Media ROI
For a few months now, my friend Jeff Bell has been bugging me to use link tagging in my social media postings and e-mails I send for the company. He’s all hopped up on his recent Google Analytic ...more
Email Marketing Strategies and Tips To Get You Started
Is email marketing still relevant? In a word, Yes! Email marketing is still a key connection point with your customers and prospects. With the influence and immediacy of Twitter, Facebook, LinkedIn ...more
How to Transition your Business' Facebook Friend Page to a Fan Page
NOTE: This is a follow up to my recent blog about the differences between a friend page and a fan page. It happens for many reasons: You hired someone to handle your social media who didn’t know what ...more
The Good And Bad of Google's New War on Content Farms (and How It Affects You)
Google announced late yesterday that it will make a major shift to its algorithm to significantly improve the quality of their search results by punishing and effectively diminishing content farm ...more
Fan page vs. Friend Page: Why your business needs to understand the difference!
I’ve talked about this before- the difference between a friend account and a fan page on Facebook, but for some reason, I don’t think that the message is getting through. So I’m dedicating a rather ...more
Graphing Search Engine Rank
Have you ever had to graph or chart your search engine rank over time, only to find that the results looked less than impressive? By default, when trying to graph these things in Excel, the picture ...more
Roll up Reporting in Google Analytics
Every once and a while there are reasons where you may have some site owners who want individual reports for themselves and then some other entity wants to measure each site against the others. This ...more
Dark Patterns: Interfaces Designed to Manipulate Users
Through some random surfing over at Smashing Magazine, I came across a site devoted to Dark Patterns. I was unfamiliar with the phrase, so spent a little time reading about it. What I found was that ...more
Why Small Businesses’ NEED to understand Social Media before Starting
Written by Christina Torri, Social Media Coordinator for Mindscape at Hanon McKendry Lately, I’ve noticed a lot of new brands popping up on social media. I’m not talking about “big names” brands, but ...more
Is Social Media Relevant for B2B?
If you are like me you’ve probably attended a number of social media seminars where the speakers guarantee you they’ll teach you exactly what it will take to succeed in Social Media. The only problem ...more
People are using the mobile web to purchase (or not purchase) your products.
Even though mainstream adoption of the mobile web as an commerce tool may be a couple years off, people are using their mobile devices to make purchasing decisions right now.more
22 Ways to Ensure Your Company is Seen Online
If you have the most amazing company in existence, a product that can fix everything short of bringing world peace, and you are offering those solutions for FREE … it does you absolutely no good if ...more
The Social Landscape of 2011: 4 Trends to Keep Your Eye On
From the emergence of location based applications like Foursquare to the rapid growth of Facebook to over 500 million users, no one can argue that social technologies exploded into mainstream staples ...more
Celebrities "Die a Digital Death": #fail
Did you see this? Big name Twitter celebs like Justin Timberlake, Kim Kardashian, Lady Gaga, and others died a “digital death” today. The idea was orchestrated by Alicia Keys in efforts to raise $1 ...more
Why is Google covering their PPC advertisers?
I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this: Local Search: The new local search map slides down ...more
Getting Started in Social Media, on Twitter
Old ways to measure your online success were eyeballs, page-views, time spent on the site/page, number of fans and followers. Now, it’s important to look at interactions, the number of inbound inks ...more
Testing and Measurement is Critical to Online Success: 9 Metrics to Keep an Eye On
I don’t know about you but I am sick and tired of attending workshops, reading articles and blog posts, and hearing the same statement over an over again, “To be successful online you need to test, ...more
Google Instant Preview will influence future website design
Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more
Updates to webTRAIN support
We have made a significant effort to make sure you get the help or answers that you are looking for. There are two main channels to get help. 1. If you need help learning how to do something, our Get ...more
Facebook = Success in the Midterm Elections
Well, the midterm elections have come to a close. The constant commercials, media coverage, and discussions can calm down for, well, a few months at least. But as I sit here on the morning after the ...more
New Facebook + Bing Partnership = Wakeup Call
Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more
How much does a website cost?
Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more
Facebook Chat to Drop IE6 Support (from Mashable.com)
I am SO happy to see Mashable.com report that Facebook Chat is dropping IE6 support. As long as people are forced to use IE6, they are forced to use a browser that doesn't take advantage of the ...more
The Incredible Value of SEO vs PPC
If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more
Facebook: Invite All Friends Code
Ok, if you've spent any time inviting friends on Facebook to become a fan of something, you know it can take forever. Here's some quick instructions on how to invite all your friends instantly.more
Spend More Time With Your Family (and have a job)
Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more
Value Added Selling Online
We all want the best possible deal. However, the best possible deal is not necessarily the lowest price we can find. That is the point I try to make to people when showing them how to find what they ...more
Internet Shopping and Marketing: A Consumer's Perspective
The web, as many know, is a new beast. Long gone are the days of first grabbing your phone book, flipping to the “Moving Company” section, and looking for the best looking ad or simply the nearest ...more
I Have a Facebook Fan Page and Twitter Account ... How do I get Fans and Followers?
I received an email today from someone who is taking steps to get their company engaged in social media and now that they've got a presence, they'd like to know how to get followers and fans. I am ...more
IE6's Nail In The Coffin? Thank You Google.
I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more
Getting (or Staying) Motivated With A Positive Attitude
I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It's no secret the last year has been very difficult for people personally and ...more
Build Traffic to Your Website through Blogging
If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each ...more
WARNING: Qualify Your "Internet Marketing Specialist"
For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more
Step-by-Step Process to STOP Wasting Money On Your Online Marketing
So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of ...more
Why "Make My Logo Bigger" Can Actually Hurt You
A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more
Do friends really influence purchases in social networks? The answer is...
Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network. And I read it, of course. So I'll save you some time and give you a simple ...more
Focus On Profitable, Targeted Traffic to Succeed Online
It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the ...more
Why Should Your Prospects Choose You? Show Them You Are Worthy!
It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more
You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!
Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more
Doing Good and Having Fun Can Transcend a Language Barrier
Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy ...more
What Excuse are You Using to Not Improve Your Situation?
I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more
Take a Break from Focusing on Your Success and Focus on Giving Back!
I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more
Use Email Marketing to Increase Your Value
How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, ...more
Support Your Website Visitors through Empowerment
It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more
Seven Steps to Lose Weight with Twitter
You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more
Five Steps to Market Your Business with Text Messaging
I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice?more
How to Build an Online Community with Your Offline Customers
Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more
Ways to Innovate Your Company and Boost Your Bottom Line
Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more
How to Use Twitter to Build Customer Loyalty
If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.more
How to Use Twitter for Sales Prospecting
I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more
How To Use Twitter for Your Business
Heck, until recently I didn't really understand the true power of Twitter so I figure this would be a good place to clear it all up.more
ENGAGE with Social Media or Risk HURTING Your Brand
I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more
Confessions of a REFORMED Twitter Spammer
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to ...more
Does Mindscape Know What They are Doing ... Or are They a Fraud?!?
Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more
Mindscape's HUGE Announcement
It's been a couple incredible days here at Mindscape! Yesterday we officially launched our new You Tube Channel which we've named the Mindscape Minute.more
Don't Let Social Media Steal Your Time!
I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more
Human Needs versus Business Needs ... Where are you?
Have you ever found yourself questioning why some people use such poor judgment?more
7 Steps to Create Massive Online Buzz
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of ...more
Build a Purpose Driven Website
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.more
Use Amazon.com to Get to Know Your Buyers Intimately
NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more
Building Trust and Friendships with Social Media
I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their ...more
WARNING! Facebook can destroy your future!
I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make ...more
How to Build a Killer Email Database
It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the ...more
How to Create a Winning Content Strategy
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and ...more
Dominate Your Online Competition Through Espionage
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand ...more
Turn Your Website into an ATM Machine with Email Marketing
How many times have you found yourself in a discussion with one of your clients where you heard them say, "I didn't know you guys did that?" or "I never thought of taking that approach." I am not ...more
If you want your website visitors to remember you ... ENGAGE THEM!
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more
Tips on selecting a domain name
A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more
How to set up a Google Analytics account to track your website visitors
I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics. The reason for this is twofold. First of all setting up a Google Analytics account ...more
Don't focus on making more money .... focus on providing more value!
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more
Do you want to be successful online? Just do SOMETHING!
I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more
If you JUST build it ... They WON'T come!
You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more
Things to Consider When Planning Your Website
For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more
Does Social Networking Really Work? You Tell Me!
I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more
Resolve to Increase Your Online Revenue in 2009 - AND STICK TO IT!!!
Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but ...more
Email Marketing: Work hard to earn their business. Work hard to keep their permission.
We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more
da Vinci Style Marketing - Creativity with a business purpose
I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more
Cut advertising and lose the opportunity
Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more
Marketing with Twitter
If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter ...more
Opportunity + Planned Consistency = HUGE SUCCESS!
I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more
Let your passion fuel your new Internet business initiative
Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more
Developing the proper mindset to maximize your online revenue (PART 2)
I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more