<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1742770185958071&amp;ev=PageView&amp;noscript=1">

Inbound Marketing Blog

August 30, 2018
Screen Shot 2018-08-30 at 1.18.31 PM

Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

July 20, 2018
Screen Shot 2018-07-20 at 10.52.43 AM

Minds of MINDSCAPE - 5 Signs a Chatbot is Good for Your Brand

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 21, 2018
Screen Shot 2018-06-20 at 1.58.53 PM

Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 7, 2018
Screen Shot 2018-06-06 at 3.58.55 PM

Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
Screen Shot 2018-05-24 at 3.23.49 PM

Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

April 27, 2018
Screen Shot 2018-02-12 at 4.18.51 PM

Minds of MINDSCAPE - 6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 29, 2018
Screen Shot 2018-03-28 at 2.03.21 PM

Minds of MINDSCAPE - How to Measure the Success of a Marketing Event

by Connor Manion

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 15, 2018
Screen Shot 2018-03-13 at 10.03.58 AM

Minds of MINDSCAPE - How to Measure the Success of Your Blog

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 8, 2018
Hate change_?noresize

Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

November 16, 2017

Beating Big Business by Owning the Buyer's Journey

by Connor Manion

In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with ...more

October 26, 2017
Increasing Brand Awareness Through Speaking Engagements.png

Increasing Brand Awareness Through Speaking Engagements

by Amanda Brand

What tactics are you using to raise awareness for your brand and help move people along in their buying journey? Do you blog? Post on social media? Dabble in paid search? While those are all ...more

October 24, 2017
BadTrendCollage copy.png

3 Examples of Why You Should Avoid the Latest Digital Marketing Trend

by Connor Manion

At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their ...more

October 19, 2017

The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more

October 16, 2017

Why You Should be Using Heat Maps

by Ashley Daniels

Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more

September 26, 2017

How to Measure the Success of A Marketing Event

by Amanda Brand

If you are a seasoned marketer or event coordinator, then you know know that even the simplest of marketing and networking events are often more than they appear. There is a lot of work that goes on ...more

September 14, 2017

Measuring the Performance of Your Content Offer

by Connor Manion

Measuring the performance of a content offer is one of the hardest things to do in digital marketing. Why? Because there are a million and one factors that play into a visitors decision to download ...more

September 12, 2017

4 Questions to Ask When Choosing a CMS

by Connor Manion

A CMS or Content Management System is a digital program or application that allows multiple users to create, edit, review, publish, manage, and archive the various forms of content that make up a ...more

September 7, 2017
How top Measure the Success of Your Blog.png

How to Measure the Success of Your Blog

by Connor Manion

In the digital marketing world there is no shortage of things to measure, analyze, and report on. It is all too easy to fall down the rabbit hole of data your site generates. That being said, I've ...more

August 31, 2017

It is Your Data, Why Isn't it Your Account?

by Connor Manion

Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more

August 17, 2017
Your brand can and should evolve over time.

3 reasons your branding should evolve.

by Stephan Hokanson

The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more

August 8, 2017
 a beginner's guide to starting a blog

A Beginner’s Guide to Starting a Blog

by Connor Manion

I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole —  has, for me, always been a fulfilling one. This is ...more

August 1, 2017

5 Things I Learned from a Year of Blogging

by Connor Manion

  Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more

May 26, 2017

Fostering a Company Culture for Millennials

by Connor Manion

The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more

April 26, 2017

How to Lower Your Website's Bounce Rate

by Connor Manion

There you are, just sitting at your desk on a fine Friday afternoon. The weather is lovely, work is relaxed, and you are ready to enjoy your well deserved weekend. You are making your rounds through ...more

April 25, 2017
5 Questions to Ask Before Hiring a Freelance Writer.png

5 Questions to Ask Before Hiring a Freelance Writer

by Connor Manion

When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

March 1, 2017
Young man standing and gesturing with a cardboard box on his head with smiley face.jpeg

Using Emojis in Your Email Subject Lines

by Connor Manion

Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more

December 16, 2016

Don’t be too smart: the value of A/B testing.

by Stephan Hokanson

                I was watching — okay, mostly listening — to a YouTube video from Dave McClure  and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more

November 30, 2016

3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels


November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier


November 10, 2016

4 Things I HATE About Blogging

by Amanda Brand

Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more

November 9, 2016

The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

September 21, 2016

PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 8, 2016

How to Get More Leads Through Conversion Rate Optimization

by Ashley Daniels

Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more

September 7, 2016

6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels


August 25, 2016

How to Stay Ahead of the Digital Marketing Curve

by Connor Manion

  The world of digital marketing has changed a lot over the last 20 years, and it looks like it is going to keep on changing. It seems like there is always some new piece of technology to try out or ...more

August 23, 2016

What is White Hat SEO?

by Ashley Daniels

In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more

August 16, 2016

Fishing for Buyer Personas

by Amanda Brand


August 11, 2016

Voice vs Tone. What's the difference?

by Ashley Daniels


August 4, 2016

Digital Marketing: A Guide to Reaching Millennials

by Connor Manion

  I remember the day I found out... I was hunched over my typewriter drinking an Ethiopean blend in my favorite ripped flannel, non-prescription, wide-framed glasses askew on my face. My favorite ...more

June 23, 2016

5 Steps to Starting Your Vlog

by Connor Manion


June 21, 2016

3 Ways to Improve Your Brand's Personality

by Connor Manion

If you read our previous post "Who Has Time for Social Media Marketing", you should have some working knowledge of social media marketing and the benefits it provides. But even with the use of social ...more

May 23, 2016

Social media is about the community -- not about YOU!

by Pete Brand

We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more

May 18, 2016

How to Breathe New Life into Your Marketing Emails



May 9, 2016

How to Create the Ultimate Social Media Style Guide


If you read my post, Who has time for Social Media Marketing, you know that a social media style guide is crucial for business success today. It’s the rule book for how social media managers ...more

May 6, 2016

SEO and PPC: The Yin and Yang of Search Marketing

by Jeff Bell

We often have the opportunity to work with many different agencies throughout our client partnerships. Sometimes we will do design work while another agency builds the site. Sometimes we build ...more

May 5, 2016

Why Getting to #1 on Google Isn't a Business Goal

by Pete Brand


April 29, 2016

The Way Millennials Buy: Lazy or Smart?


On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: ...more

April 25, 2016

Change is Already Difficult, Don’t Make it Harder

by Pete Brand


April 22, 2016

Who has Time for Social Media Marketing?


Let’s face it-who has time for social media? Well, let me rephrase that…we all seem to have hours on end for our own personal social media, but who has time for social media marketing?more

April 20, 2016

Average is Overcrowded: Part Two

by Pete Brand

My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to  marketing.  The interesting thing about ...more

April 18, 2016

Average is Overcrowded: Part One

by Pete Brand

This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others.  The words ...more

April 11, 2016

3 Tips for Creating a Winning Blog 

by Pete Brand

  Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more

April 4, 2016

Writing Inbound Content? Consider These 7 Things

by Ashley Daniels

Writing a piece of inbound content can be a lot like planning for a trip. I know, this sounds kind of out there but let me explain. I would be willing to bet that when you are packing for a trip you ...more

April 1, 2016

Thought Leader Series: What Story is Your Brand Telling? And Who's Telling the Story?

by Mark Babbitt

Now that we're almost a decade into the Social Age, storytelling has become a hot topic; there's no end to the advice being dispensed through stories. But a problem remains: in those stories, even ...more

March 25, 2016

Thought Leader Series: Is Your Branding Message Consistent Across All Channels

by Susan Payton


March 21, 2016

How to Improve the ROI of Your e-Commerce Marketing

by Paul Ferrier


March 15, 2016

Uber Driver Tragedy and Contextual Advertising Gone Wrong

by Pete Brand

On February 20,  2016  Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more

March 14, 2016

How to Get Inside the Heads of Your Buyers

by Pete Brand

Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more

March 9, 2016

Despite What You May Think … Your Business Isn’t Unique!

by Pete Brand

I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more

February 25, 2016

6 Reasons Your Organization Must Blog

by Pete Brand

If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more

February 23, 2016

Thought Leader Series: Are You Paying Attention to the Right Marketing Metrics?

by Susan Payton

  Face it: There's a lot of data out there, and it's not always useful. We're generating more data than ever, and it's understandably become a challenge to know what to sort through and what to throw ...more

February 9, 2016

Responsive Website Design: A Must for Getting More Leads


Think about the last time you glanced at your smartphone screen. Was it five minutes ago? Ten? Perhaps even twenty? Today's adults are as glued to their mobile devices as their teenage kids, ...more

February 2, 2016

We are Hypocrites: Our Inbound Marketing Results

by Paul Ferrier

I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

January 28, 2016

How to Organize Website Content

by Jeff Bell

Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not ...more

January 21, 2016

Why Inbound Marketing is the New SEO

by Pete Brand

I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more

January 19, 2016

Example: Turning great content into valuable content

by Paul Ferrier

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more

January 14, 2016

How to Approach Blogging: 22 Blogging Styles

by Pete Brand

You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more

December 30, 2015

Measuring an Awareness Campaign

by Jeff Bell

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for ...more

December 21, 2015

Inbound Marketing Predictions for 2016


What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

December 17, 2015

Improve Your Digital Marketing: Calculate the True Cost of Inaction

by Pete Brand

Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for ...more

December 15, 2015

Twitter for B2B Marketing: 5 Tips to Get Started

by Ashley Daniels

Twitter: The place to be for B2B inbound marketingmore

December 10, 2015

5 Ways to Add Holiday Cheer to Your B2B Marketing

by Ashley Daniels

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

December 8, 2015

3 Inbound Marketing Trends this Holiday Season

by Ashley Daniels

'Tis the season of holiday marketing with these 3 trends! more

December 1, 2015

Caution: #GivingTuesday Could Be Detrimental to Your Organization

by Pete Brand

I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families.  The timing couldn’t be better since everyone is ...more

November 17, 2015

3 Reasons to Consider Long Form Content

by Ashley Daniels

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While ...more

November 10, 2015

Looking to Spice Up Your Online Marketing Mix?

by Ashley Daniels

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and ...more

November 5, 2015

Your Content Strategy Needs a Content Calendar

by Paul Ferrier

Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more

November 3, 2015

3 Inbound Marketing Tips for the Holidays

by Pete Brand

With the holiday season fast approaching, I’m sure you’ve started planning for how you’re going to take advantage of the time when consumers are eager to pull out their wallets and pony up their hard ...more

October 29, 2015

14 Critical Elements to Build Into Your Content Marketing Budget

by Pete Brand

As you work through your strategic planning process, you're probably required to submit your marketing budget for the next year. The following are the top items you’ll want to consider as you ...more

October 27, 2015

Comparing client success & failure with digital marketing

by Paul Ferrier

Your success with digital marketing can be amplified dramatically if you're doing this right...more

October 23, 2015

5 Reasons Content Marketing Is Effective

by Pete Brand

I’m sure by now you’ve heard the phrase “Content is King” millions of times and, you’ve possibly struggled with how the heck you’re going to create the amount of content required to help you achieve ...more

October 20, 2015

4 Tips to Improve Lead Generation

by Pete Brand

If you happen to be in charge of marketing for your organization, you’re probably judged by the volume and quality of your lead generation.  Unfortunately there are far too many organizations who ...more

October 15, 2015

4 Steps to Increase Your Website Traffic

by Pete Brand

One of the top questions we receive from prospective clients when they reach out to us is, “can you help us increase our website traffic?”  You’d think, based on what we do, that this would be a ...more

October 13, 2015

Inbound marketing: It's sexy and valuable [Annual Report]

by Paul Ferrier

Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more

October 13, 2015

Don't date and dump, continue to delight after the sale!


Unlike the neglected sneakers I keep under my desk for the day I will begin to take brisk walks after my lunch of kale and quinoa, the shoes of real runners are treated with respect. They know that ...more

October 8, 2015

Big Data Helps Marketers Do These Two Things

by Pete Brand

Big data. It’s a phrase you’ve heard a lot the last few years. It's a $125 billion industry. But what is it, really? Big data is simply the practice of collecting large data sets that can be analyzed ...more

October 6, 2015

7 Reasons your Digital Strategy isn't Working

by Pete Brand

One of the most frustrating experiences for a marketing professional, or a business owner, is to invest time and energy into your marketing and receive less than desirable results. As much as you’d ...more

May 4, 2015

Get started using Facebook to drive eCommerce sales


Whether you’ve just opened for business, or you’ve been selling online for years, you’ve probably thought about or tried to increase your sales using Facebook marketing. The bad news is that most ...more

April 22, 2015

Now's the time to optimize your website for mobile


At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

April 13, 2015

6 more lead generation myths busted


Everybody wants more leads these days! Whether it’s growing your email subscription list, identifying buying prospects, or just forming relationships with individuals interested in your industry, ...more

January 13, 2015

2014: A Year In Review

by Pete Brand

WOW! Have you ever had one of those years where you are celebrating New Year’s Eve and you’re struggling to understand how an entire year could have passed since your last celebration? If so, then ...more

August 7, 2014

5 Hurdles to Digital Success


McKinsey’s annual Global Survey came out in June, and what I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there ...more

July 21, 2014

Peace, Love and Belonging...Did AirBNB Just Invent A Cultural Symbol?


Can a company brand a feeling? Because AirBNB has just announced their new logo includes the Bélo, a symbol that represents “belonging.” “Belonging has always been a fundamental driver of humankind. ...more

March 13, 2014

Using Index-based Metrics for Effective Online Marketing


Online marketing success has an ever increasing importance to your business’ success. For a lot of businesses this is known, but it’s hard to be effective since the web is evolving at an exponential ...more

March 11, 2014

Silly SEO, Content is for Humans!


Imagine Sit back, take a deep breath, and imagine with me for a moment. Imagine that you could read the minds of anyone with whom you came in contact. You could read their emotions and their ...more

February 11, 2014

Everything Required for SEO You Learned in 5th Grade English - Part 2


In Part 1 of this series, the understanding and reasoning behind unique context and intent was discussed. Through some feedback, it became apparent that the most intriguing parts of the article ...more

February 6, 2014

Content and Social Media go Together Like Amazon and FedEx


There are many times when presenting a solid Content Strategy to our clients that some confusion sets in when they don’t find the details on the exact direction for writing a post, or insight into ...more

February 4, 2014

Everything Required for SEO You Learned in 5th Grade English


All too often - and way too much in my opinion - I read the top online marketing articles referring to keywords being lost and no longer available inside of Google Analytics. Coincidentally, after ...more

December 20, 2013

MotoX Ad is Brilliant Union Between Digital and Print

by Jeff Bell

Have you seen this new interactive MotoX PRINT ad from Motorola? Mimicking the product’s website, the device changes color when you touch it. Here’s the link to the video for your reference: ...more

December 17, 2013

The NEW SEO: Now Bigger AND Smaller Than Ever!

by Jeff Bell

The other day I came across a great article on Search Engine Watch. Truth be told, I happened to see the article on Jim’s screen and the headline caught my attention. At any rate, I found it to be ...more

November 5, 2013

Ford.com: A Lesson in Data-Driven User Experience

by Paul Ferrier

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more

October 17, 2013

Bing It On: A Risky Win

by Paul Ferrier

Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more

October 15, 2013

Take the Long Way Home


Think about your day. How much of it looks like the day before or two weeks ago? We truly are creatures of habit, often more than we’d like to admit. Now think about a change you’ve tried lately. If ...more

October 10, 2013

Why keyword (not provided) isn't really so bad


With all the news regarding the disappearance of keywords from Google Analytics, there is a lot of commotion in the SEO world. At MINDSCAPE, we don’t think there is reason to be all that worried. A ...more

September 19, 2013

What is the Most Important Question to Ask


Think of the scenarios in which you begin the dialogue with a question (just like this post). Maybe it’s an interview with a potential candidate for a critical role at your organization. Or maybe ...more

August 27, 2013

Are you Likeable?


That might be a tough one to answer.  You’d like to say “yes,” but you need to really effectively reflect to know the true answer.  And why do you care, anyway?  How often do you hear people say…I ...more

August 20, 2013

Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]

by Paul Ferrier

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

August 15, 2013

The Best Idea is Never The First Idea


Ever felt the pressure to come up with a good idea?  A really good idea?  Because it was going to be the difference maker for your career; significantly increase your course grade or impress someone ...more

August 8, 2013

Buzzfeed – Good For Users, Great for Advertisers


Here at Mindscape, we often get contacted by people who find us online by looking for “creating an online buzz.” Yes, we can help you do that. I love having these conversations because it gives us an ...more

August 1, 2013

Communication is Key!


Being a newlywed, I receive a lot of advice from friends, coworkers, family, and even complete strangers. Usually, the advice comes whether I want it or not. However, of all the advice I’ve received, ...more

July 30, 2013

How Would I Recognize Your Confidence?


Confidence!   If you’re truly confident, you follow it with an exclamation point, not a question mark. more

July 23, 2013

Google: Big (Ad) Brother?

by Paul Ferrier

Today, in my email, I noticed the following ad:more

June 12, 2013

Fresh Off the Vine - How Businesses are Utilizing This New App


Is your business using Vine, yet? Did you know businesses are using Vine? Click to watch the MindscapeTV episode about Vine! Vine is a video app that allows you to record a six-second clip. The short ...more

May 16, 2013

Thank You for the Digital Communication Lesson, Abercrombie & Fitch…


If you haven’t heard, Mike Jeffries, CEO of Abercrombie & Fitch is currently embroiled in yet another major PR gaffe for his 2006 quote: “In every school there are the cool and popular kids, and then ...more

April 11, 2013

Launch it now


I’m going to let you in on a little secret about the internet. It isn't real. Yes, you can log on the internet and it will show you things. You haven’t imagined it. In that sense, it’s real. But it ...more

April 9, 2013

What Do You Think Of Me or Us?


First impressions…always available, never able to recreate. At least for the same audience. What’s the impression you make to your different audiences? Whether online or off; within your peer groups; ...more

March 26, 2013

What makes the Modern Website Modern?

by Mark Swanson

This post has been republished here from its original source. As the years come and go, the types technology we use to access the web change and our approach to web design and development changes ...more

March 21, 2013

What's Your Meaning of Value?


This word is used often, maybe too often. Because it is so open to translation. Accountants value the word value – see it’s a verb and noun, differently than a sales person. And a sales person ...more

March 19, 2013

The Myth about Code Ownership


First off, let me be clear. There are many situations when it makes sense to own the source code to any web asset a business may own. Integrated web services with back office operations, complex ...more

March 7, 2013

Are QR Codes Really Dead?


What is a QR Code? “Quick Response Code” is that weird looking square bar code you've probably seen in print ads or on a postcard, and for half of you, maybe even have scanned (per eConsultancy). A ...more

February 28, 2013

Web Acronyms 101


It’s easy for digital novices to be intimidated when people throw around terms like “SEO” and “PPC” and “URL,” if they speak another language in their daily work lives, like accounting or ...more

February 26, 2013

Driving While Eating, Conversing, Searching.


Remember the last time you multi-tasked? Are you listening to music, talking to another person or engaging in your mobile device while reading this post? Then you are multi-tasking as you read. Good ...more

February 7, 2013

Know Your Audience


Language is one of the most important aspects of our culture. Early communication among humans was limited to characters and drawings. Gradually, we learned how to form more sophisticated versions of ...more

January 29, 2013

How To Improve Local SEO Through Directory Listings


When you think of improving your visibility on local searches, do directory listings immediately come to mind? Perhaps it’s time that they do! Local directory listings play an integral role in ...more

January 24, 2013

Marketing Goals and Objectives - But This is HARD!

by Jeff Bell

I have had many opportunities to help our client partners develop digital marketing strategies. One of the first things we require our partners to do is complete a Measurable Marketing Success ...more

January 21, 2013

99% Of The Time It Works, Every Time


99%. It is a number that induces feelings of security, reassurance, and steadfast. In most cases, this is a proclamation of surety that makes the boss happy. However, when it comes to computers, 99% ...more

January 8, 2013

Hello Future


Ahhhhh, the future is good. It has descended upon us, oh so subtlety and most of us never even realized it. The technologies available now make our lives incredibly more convenient than they were ...more

January 3, 2013

The Power of an Hour


I have been meaning to finish the novel I started in college since, well, since I started it in 1998. That’s a whole lot of time spent thinking about it, fretting over it, and ultimately not doing ...more

January 2, 2013

I'm a Blogger-Reader, Not a Blog-Writer


Being a part of this industry sometimes taints our team members’ perspectives of how others view our work. Like, doesn’t everyone understand why creating compelling content is so important? Or why ...more

December 27, 2012

Above My Door it Reads, Carpe Diem


My dog loves to run with me. The minute I put on my running shoes, he heads to the bathroom where he knows I keep his leash. I don’t even think I love running that much. So, why is it that dogs love ...more

December 20, 2012

Termed Employee Relationships Gone Good


Relationships change all of the time. Some are more lasting than others, depending on the circumstances. And today with technology tools like Facebook it’s much easier to continue relationships that ...more

December 18, 2012

The Needed Think:Do Ratio


Can you do without thinking first? Can you think without having done before? I’m not trying to begin a philosophical read here, but rather trying to share the context of a few conversations I’ve had ...more

December 13, 2012

Give Your Talents Away


It’s the time of year when we’re feeling generous.  We’re in the mood to spend money on others, even people we don’t know.more

December 11, 2012

Franchise Website Marketing


Why Franchise’s Should have a Network of Websites Franchise businesses have a unique opportunity to leverage the power of online marketing (SEO) at both the franchisor and franchisee level. As search ...more

December 6, 2012

Talk to the Hand (Raisers): Sell More, Sell Faster


I recently met with a B2B firm who is hoping to dramatically grow sales as quickly as possible. Their dilemma is how to make this happen with the most return on their investment. They feel that ...more

November 29, 2012

Is the Googlebot executing javascript?


I received a cryptic message from Eric Patterson, one of our Software Engineers today. He pointed me to a javascript error report that he noticed while trolling through them and eating lunch.more

November 27, 2012

I'm Not Leaving the Company, I'm Leaving You


You’ve probably heard this phrase before…people leave managers, not companies. Let’s explore this idea a bit. I can find all kinds of surveys that ask people why they quit their jobs. And I can find ...more

November 21, 2012

The Hidden Complexities of Programming


I respect people who work with their hands. I have some small idea about what it takes to change my car’s oil, or put in a new pond in the back yard. But I don’t know what it takes to rebuild a car’s ...more

November 15, 2012

The Importance of Personal Branding


Big brands and little brands work really hard clarify their message; what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market, who ...more

November 2, 2012

Data test: how do Facebook's "promoted" posts REALLY work?


This post was originally published on creativewebbusiness.com. There's been a bit of a kerfuffle lately in the Facebook marketing community regarding the changes the platform has been making to its ...more

October 25, 2012

Can Anyone "Do" SEO?


Let's face it, SEO (search engine optimization), or SEM (search engine marketing), can be elusive terminology. What is it? What does it mean? Who can do it? How hard is it to learn? Can I do it ...more

October 23, 2012

Is Link Building Dead?

by Jim Buchanan

While there are a lot of different answers to that question, it's probably safest to say that link building is evolving. Certainly the lawless days of buying links, spinning unintelligible articles, ...more

October 18, 2012

Keywords in the Talent Search


How would we recognize your confidence in the workplace? This is one of my favorite interview questions and I have to say, one that is memorable to most people. I can remember the first interview I ...more

October 16, 2012

The New SEO: Content, Google Updates & Common Sense Marketing


Hi, my name is Marjorie. I'm a relatively new addition to the Mindscape team - I accepted a position here in June (although I've been working with Mindscape as a contractor for close to a year). My ...more

October 9, 2012

The Message is Loud and Clear: Employment Branding


I have the opportunity to work with a really amazing team within Mindscape. Our team focuses on helping our clients use the power of the web to further their businesses. A part of this is online ...more

October 4, 2012

4th Quarter is Around The Corner


How are you measuring against your goals for 2012? We’re all in this together. Time goes by faster and faster, everyone is “busy.” Like many professionals and businesses, we took time in late 2011 ...more

October 2, 2012

Database Basics


Database seems to be one of those magical words that everyone can use and understand the main concept. “It’s where my stuff is stored,” is the most basic definition of a database, and most people ...more

September 27, 2012

Understanding, the Overlooked Step


“Seek first to understand, then to be understood.” Most people recognize this as the 5th Habit of Stephan Covey in his infamous book: The 7 Habits of Highly Effective People. This habit is the most ...more

September 26, 2012

8 Key Elements to Get to the Top of Google

by Pete Brand

Staying up-to-date on the latest online developments is extremely important if you want your business to do well. The fundamentals of search engine optimization don’t change often (although the panda ...more

September 25, 2012

How does a computer count?


As I’m sure everyone knows by now, computers run on good ol’ 1’s and 0’s. An easy statement to make, but a difficult one to truly grasp in reality and scope. I mean think about it: that shiny new ...more

September 20, 2012

Yes, You Can Avoid Saying No


Let’s face it, in todays world we all what we want when we want it. Those who can deliver are those we choose to do business with. Still, those who are able to address our needs, and provide answers ...more

September 18, 2012

Play Nicely in the Sandbox. No Plastic Shovel Required.


Customers. They’re our oxygen in business. Without them we don’t make it. Often, our focus on customers are the ones outside of our business. What if we spent the same amount of energy on our ...more

September 13, 2012

The Cost of Interruptions (Or how to get things done)


I found myself sitting at my desk the other day, and knew that I had to get some work done. The problem was that every time I started, something else distracted me. Each instance I was distracted, it ...more

September 11, 2012

Acronym Buster – FTP


Welcome to the first post in a new series that I am dubbing Acronym Buster. Each post, we’ll take a common acronym found around the web and declassify its meaning. This week we are going to be ...more

September 6, 2012

New Students Among Us


My sons started school this week. They came home to tell me lots of stories of locker difficulties, new friends, great lunch food options and cool Mac technology. Their excitement, mixed with ...more

August 30, 2012

Gamification for B2B: It's Not Scary


If you haven’t heard the word “gamification” yet, you’re not alone. But if you’re played Angry Birds on your phone, Draw Something on your iPad, or checked in someplace on FourSquare you’ve ...more

August 28, 2012

We’re Just a Series of Stories


Storytelling.  We’re introduced to this concept at a young age, before we can make sense of the characters on a page, or tablet or phone.   Because of this, we have to trust the person relaying the ...more

August 23, 2012

Computer Hardware Basics


If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, ...more

August 16, 2012

How to Create a Content Calendar

by Paul Ferrier

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more

August 14, 2012

SEO & Website Strategy for B2B…As An Afterthought?


Oh no, I thought, not again. As I hung up the phone last week, I realized I’m now currently dealing with four B2B clients who recently unveiled a really pretty new website design (not Mindscape ...more

August 9, 2012

Networking By Looking in the Rearview Mirror


It’s so easy to get caught up in an online search. You begin with one topic and soon you’re submerged in many more. Sometimes it may even take a while to get back to your original topic because of ...more

August 2, 2012

Request.URL & What's That Property?


Request.URL can be used in .NET to get the value that the web browser used to access a page. However, there are many different properties to choose from, and sometimes it is difficult to know which ...more

July 31, 2012

SEO and PPC, What’s Best in Search Engine Marketing?


If I had a nickel for every time I’ve talked about PPC (pay per click advertising) alone in the last week… This is a question that comes up all the time for web marketers and businesses. And, it’s ...more

July 26, 2012

Scheduling is a breeze (Thanks to Liquid Planner)


Back in February, we were buried under a mountain of work.  It’s not a bad problem to have, but it sure made for quite the logistical nightmare.  It was not easy to schedule dozens of projects for ...more

July 24, 2012

SEO Basics. Foundational Search Engine Optimization Elements.



July 19, 2012

Browser Rundown


If you’ve been an active internet user over the past decade, you’ve probably heard a lot of talk about the many different types of web browsers available to consumers. Many people just stick to the ...more

July 12, 2012

Inbound Marketing, what’s the most valuable way to generate leads?


I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that ...more

July 5, 2012

Four Reasons You Should Turn Your Passion Into a Career

by Pete Brand

Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire ...more

July 3, 2012

The Internet is Down (or How did we ever live without it?)


The internet is down in the office.  My productivity just came to a screeching halt.more

June 28, 2012

Virtual Machines: What, How, and Why?


Any good web company will tell you that one of the most important stages of development is the testing phase. However, with so many different types of machines, operating systems, and browsers, how ...more

June 26, 2012

Digital Marketing Canvas

by Jeff Bell

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very ...more

June 21, 2012

Get Better ROI on Your Local Direct Mail and Print Advertising with Landing Pages


The other day I got a postcard from a local B2B firm inviting me to a product show. To attend, just register online. So I entered the website listed on the card and there I was on their home page. ...more

June 17, 2012

First Quest, Then Connect for Better Performance


Most of the stories of our lives begin with a natural curiosity. It’s prevalent in us as children when we’re figuring out the world around us. And as we take on the responsibilities of adulthood, our ...more

June 14, 2012

Sales Vs. Marketing


How to better connect sales and marketing management to impact the bottom line. Sales and marketing management can be complex, often with marketing and sales teams becoming dissatisfied with each ...more

May 4, 2012

Social Influence, Tips to Build and Manage Your Social Media Presence


On April 10th many of our team members had the chance to attend an American Marketing Association of West Michigan luncheon featuring speaker Jure Klepic. The Web as we know it is undergoing ...more

March 27, 2012

What You Need To Know About Facebook Timeline for Brands


Brands Get a Facebook Face-Lift! You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t, you will soon. Facebook announced that the Timeline feature is now ...more

March 26, 2012

A Guide to Internet Lingo


As the customer service rep for Mindscape, one of my biggest challenges is breaking down the communication barrier that exists between tech-heads, like myself, and clients who may not have a strong ...more

March 3, 2012

Get Return Visitors Through Engagement

by Pete Brand

How many times have you found yourself looking at your website statistics and noticed that 90%+ of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more

February 21, 2012

The Latest and Greatest Social Networks (And How to Use Them For Business)


If you are like me, you are longing for the days when social media was easy. And FUN! I mean, don’t get me wrong, I love all the things we can do with social media now days. But lately, being on ...more

February 16, 2012

Join.Me: A Review


There has been a lot of buzz around the office of the new LogMe In service called Join.Me. If you have not heard of it yet, then I would suspect you will within the next year. It is an easy-to-use, ...more

February 9, 2012

How to Become a Better Writer


Some people are simply born with great writing skills. For others, it’s an acquired and practiced skill. Whether you want to simply become a better writer or are looking to strengthen your writing ...more

February 6, 2012

MINDSCAPErs Debate: Super Bowl Ad Previews


The Super Bowl has aired, along with the much anticipated commercials those in our industry - and even those not in advertising - look forward to each and every year. In years past, a few would leak ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

January 10, 2012

Email Subject Lines: Increasing Your Open Rate With Problems?

by Paul Ferrier

I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more

January 9, 2012

Setting Up Goals in Google Analytics

by Jeff Bell

In the spirit of the new year, I’d love to see everyone resolve to make sure their website is working. No, I don’t mean I want to make sure you have a website that is functioning. I mean I want to ...more

January 3, 2012

Do I Need a New Website in 2012?


  It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more

December 22, 2011

Content = Publishing


People determine the success of a business. They ultimately decide whether a company, business or organization thrives or is driven into the ground headfirst. So wouldn’t you want to do everything ...more

December 19, 2011

Why Blog?


It happens so often. A business gets excited about the idea of blogging on their website. Post after post goes up, the bosses gush and everyone is excited. But the charm fizzles after a while, and a ...more

December 15, 2011

MINDSCAPErs Investigate Facebook's New Timeline


You may have heard that Facebook officially rolled out the launch of their new Timeline feature today. Timeline features a radical redesign of users profile page; instead of merely listing your ...more

December 9, 2011

High Bounce Rate? Check Your Tracking Code!

by Jeff Bell

Recently I had the opportunity to look at the analytics for a potential client. I had been informed that their bounce rate was upwards of 66%! SIXTY SIX PERCENT? - Holy smokes! That means of all the ...more

December 8, 2011

Video Blogging: What’s the Big Deal?


Vlogs are replacing blogs. They’re quick snip-its of information that would otherwise be typed up as copy and posted onto a website. A variety of information can be communicated in an entertaining, ...more

December 2, 2011

Online and Print Press Releases: What’s the Difference?


Both online and traditional press releases do the same job: they spread the word about newsworthy information. Take a look at the similarities and differences, pros and cons of both traditional and ...more

November 29, 2011

Looking for Mobile Analytics? Six Sites to Check Out

by Mark Swanson

So you've built a groundbreaking mobile app in the "virtual farting" genre or a great mobile website. You're hoping people will check it out. You've built it, but how do you know if they will come? ...more

November 21, 2011

Are You Marketing Via Video?


According to WebVideoMarketing.org, video viewing online has officially reached an all-time high of 15 billion as of this past May. 15 billion. The population of the world is 6.9 billion. Holy mega ...more

November 15, 2011

Mobile Homepages Level Out Bounce Rate

by Mark Swanson

I've been sorting through Google Analytics today to see which of our clients are getting mobile traffic. Not surprisingly, they're all getting it. I'd say relative to the overall traffic, the mobile ...more

November 14, 2011

What is Eye Tracking? Eye Tracking Research Shows Where Users are Looking on Screen


Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is ...more

November 11, 2011

Online Search for B2B


When you're in need of a tent for the graduation party you’re hosting, what do you do? If you’re like most people, you Google “tent rental grand rapids.” Need replacement windows, a painter, a ...more

November 9, 2011

What is Your Online Reputation?


Online Reviews: Why Should I Care? Taking a vacation these days is precious. With demands on our time from work, home, and community, we want (and need!) the best trip possible. When my husband and I ...more

November 9, 2011

Get Your Website Content Out the Door on Time


You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more

November 4, 2011

Retailers Are Ready For the Holidays


How far ahead are you looking in your business? Here we are, two days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc., marked half off or ...more

October 31, 2011

Basketball Never Stops…. At Least, Not on Twitter


Last night, while I enjoyed watching the Eagles destroying the Cowboys on Sunday Night Football, Nike informed me that Basketball Never Stops. Take a look:more

October 29, 2011

The Future of Facebook


  Clients always ask me, “What’s the next Facebook?” Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask this question. They want to ...more

October 28, 2011

The Dog Your Dog Could Be


Take a look at the following commercial. Take detailed notes of any thought in your mind during your viewing. Pop some popcorn and enjoy.more

October 27, 2011

Top Website Features of the Past


Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more

October 24, 2011

What 3 Years in the Digital World Has Taught Me


It’s no question that things change quickly, faster now than ever before. We’re both blessed and cursed with the pace of change, the impact of technology on our ability to do more with less - and do ...more

October 20, 2011

Listening Doesn't Stop at Your Website


Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more

October 14, 2011

Google Analytics Link Tagging

by Jeff Bell

Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more

October 12, 2011

Transforming into the Digital Age


As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more

October 10, 2011

Beyond SEO...Improving Your Bottom Line

by Paul Ferrier

We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more

October 5, 2011

Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.


If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more

October 3, 2011

Search Engine Optimized Copywriting


Google, Bing, Yahoo – oh my! Over the past several months, search engines have been toughening up on quality keyword optimized content. With the Panda update, effective February, 2011, search engines ...more

September 30, 2011

Measuring Social Media ROI: Sales


Many companies want to know what the impact of social media is on sales. Unfortunately, there is not a magic formula that will say “for every fan we get on social media, we’ll get XX in sales”. But, ...more

September 23, 2011

Facebook Updates: the Good and the Bad


More changes to Facebook! YAY! I’m sure you've noticed that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they ...more

September 19, 2011

Paid Search: Are You Paying People to Walk in the Door?


I was talking to my brother the other night and somehow we got on the conversation of online advertising and not wasting money. Somewhere in the midst of this discussion I gave an example of making ...more

September 16, 2011

Setting Goals to Measure Social Media ROI


Much like measuring the results of traditional marketing (TV ads, billboards, ect), it’s difficult to analyze exactly what your social media efforts are doing to help promote your brand. In it’s ...more

September 14, 2011

Social Media: More About Listening Than What You Had for Lunch!

by Pete Brand

I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.” I’ve heard it so many times that it’s permanently ingrained into my brain. How ...more

September 12, 2011

What is Content?


Content is everything. Content informs, educates, fulfills, inspires and helps your audience gain trust in your brand. It’s the act of giving them what they want, not telling them what you think they ...more

August 31, 2011

No Comment? Why it’s Time to Start Commenting in the Blogosphere


The vast majority of blog readers don’t leave comments before they leave the blog site. Are you one of them? If so, it might be time to re-think the importance of commenting on blogs. If done ...more

August 26, 2011

Measuring Your SEO Efforts

by Jeff Bell

If you’ve been through the Mindscape Internet Marketing Academy, you know that it’s important to do your keyword research, filter the list based upon your research, and then start changing your ...more

August 24, 2011

Do You Work Hard to Attract Prospects and Then Give Them the Middle Finger?

by Pete Brand

I’m sure your first instinct is to say, “Heck no…I would never do that!” Are you sure about that? Now, I’m not talking about literally “flying the bird” in the face of your prospects. However, I ...more

August 18, 2011

Have You Googled Yourself Lately?


Have you Googled yourself yet? Ensuring your online presence is super important, as it should accurately reflect who you are. Whether you’re job searching, networking or trying to work your way into ...more

August 15, 2011

Tips to Improve your Article Marketing

by Jim Buchanan

I’m sure by now everyone has heard of the Panda algorithm update that Google started implementing in late February. Since that time there have been periodic updates to the algorithm, with more on the ...more

August 12, 2011

Are You Really an Entrepreneur … Or Simply a Service Provider?

by Pete Brand

I think every business owner has come to a point in their business career when they say to themselves, “Sometimes I think it would be much easier to just go get another job!” Well, if you haven’t, I ...more

August 10, 2011

A Social Media Managers’ Dilemma: Measuring ROI


Note: This is part one of a series of posts about measuring ROI of Social Media Picture this….. You FINALLY convinced your boss to let you champion that social media marketing effort you’ve been ...more

August 9, 2011

How to Build a Solid Email List


Image Credit: Idea Go If you’ve read my posts about How to Get Started in Email Marketing and How Often to Email Your Customers, you may be thinking: "That’s great information, but how do I build an ...more

August 7, 2011

Link Building DOs and DON'Ts

by Pete Brand

Link building is an extremely important part of search engine optimization and is a critical part of developing an online presence. Unfortunately, it can be a long process and if not done correctly, ...more

August 4, 2011

How to Respond to Comments on Social Media


One of the biggest fears for companies entering the social media world is receiving criticism from users or customers. Often, we hear that they are concerned about what people will say to them, about ...more

August 2, 2011

Content and Our Mobile World


Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more

July 28, 2011

How To Write a Simple Facebook Share App


Can I Just Cut Some Code Already? All I wanted to do was let users share a video link from a web app I was building. I thought it would be easy. And you know what, it probably is. It's probably ...more

July 26, 2011

How to Build a Fan Base on Social Media


Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects ...more

July 25, 2011

How to Track Search Position in Google Analytics

by Jeff Bell

With Google’s latest Panda update and recent Google Account policy change, search results are becoming more and more customized to user’s individual habits. As a result, it’s becoming a little more ...more

July 18, 2011

Google Apps Transition: The pain you’ll feel and how to fix (some of) it


Google Apps for Business is a great solution for companies that want email, calendar and documents hosted in the cloud by Google. Mindscape, where I work, has used Google Apps for Business for a ...more

July 14, 2011

Google's Panda Update: Signals take power

by Paul Ferrier

If you're focused on getting your site to the top of the search engines, you understand the battle we have against spammers (crap sites). Google is constantly trying to further optimize their ...more

July 13, 2011

What Can a Website Do?


I had a meeting with a company that doesn’t have a website. Yes, businesses like that do still exist. Even in a day where it seems like you can get a website just about anywhere. They believed that ...more

July 11, 2011

Google+ for Business: Feature "Wish List"


You may have heard that Google+ asked businesses to wait before creating a business profile on the new social network. This is because they are working on some kind of platform or design specific to ...more

July 7, 2011

A review of Google+ after the first 24 hours


So I finally got into Google+…. YAY! Now what? Here are my thoughts after 24 hours of using this new service. Due to great timing and luck, I FINALLY was able to get in and start using Google +, the ...more

July 1, 2011

How the Google + Project will Make Our Lives Easier

by Pete Brand

I’m sure you remember Google Wave right? What about Google Buzz? When those services began I have to admit I was very excited to get in and try them out, and before I even had the chance, I was ...more

June 16, 2011

The Art of Content


Content is the core of any website. Duh. Content is the meat of your website. It gets the message to the audience, hence, it is the most important part of your site. But there are many – too many – ...more

June 12, 2011

6 steps to successful web development

by Pete Brand

We’ve all found ourselves in the position of wondering what we could do to make a successful website and capitalize on the tremendous opportunities that exist online. If you are over the age of 35, ...more

May 27, 2011

3 Reasons Why Marketing Sucks

by Pete Brand

I am guessing if you know me and that I own an Internet Marketing firm that you think I’ve either lost my mind or that I am planning on a career change very quickly. I’d have to say I’m getting ...more

May 15, 2011

Focus on Providing Value, Not Making Money

by Pete Brand

It's easy to get caught in the trap of constantly focusing on how we can make more money with our business. Some nights you lay in bed tossing and turning trying to figure out how you can increase ...more

April 8, 2011

Email Marketing and Mobile Devices: Tips To Create Mobile Friendly Email


I read recently that nearly 78% of all users check email on their mobile device. That got me thinking about email marketing and mobile devices…how can we improve deliverability? And how can we make ...more

April 4, 2011

How Often Should You Email Your Customers?


Not sure how often you should communicate with your customers? Our sales and web marketing expert, Rebecca Dutcher, shares her thoughts.....more

March 31, 2011

An easier way to transitioning your "Friend" page to a "Fan" page


You may remember that I wrote a blog a while back about why you should set your business up on Facebook as a "fan page" instead of a friend account. And, you may remember my follow up blog about HOW ...more

March 21, 2011

A High School Student's Perspective on being a MINDSCAPE Intern


MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more

March 18, 2011

Why Link Tagging is Important for Social Media ROI


For a few months now, my friend Jeff Bell has been bugging me to use link tagging in my social media postings and e-mails I send for the company. He’s all hopped up on his recent Google Analytic ...more

March 8, 2011

Email Marketing Strategies and Tips To Get You Started


Is email marketing still relevant? In a word, Yes! Email marketing is still a key connection point with your customers and prospects. With the influence and immediacy of Twitter, Facebook, LinkedIn ...more

February 28, 2011

How to Transition your Business' Facebook Friend Page to a Fan Page


NOTE: This is a follow up to my recent blog about the differences between a friend page and a fan page. It happens for many reasons: You hired someone to handle your social media who didn’t know what ...more

February 25, 2011

The Good And Bad of Google's New War on Content Farms (and How It Affects You)

by Paul Ferrier

Google announced late yesterday that it will make a major shift to its algorithm to significantly improve the quality of their search results by punishing and effectively diminishing content farm ...more

February 23, 2011

Fan page vs. Friend Page: Why your business needs to understand the difference!


I’ve talked about this before- the difference between a friend account and a fan page on Facebook, but for some reason, I don’t think that the message is getting through. So I’m dedicating a rather ...more

February 15, 2011

Graphing Search Engine Rank

by Jeff Bell

Have you ever had to graph or chart your search engine rank over time, only to find that the results looked less than impressive? By default, when trying to graph these things in Excel, the picture ...more

January 26, 2011

Roll up Reporting in Google Analytics

by Jeff Bell

Every once and a while there are reasons where you may have some site owners who want individual reports for themselves and then some other entity wants to measure each site against the others.  This ...more

January 21, 2011

Dark Patterns: Interfaces Designed to Manipulate Users

by Mark Swanson

Through some random surfing over at Smashing Magazine, I came across a site devoted to Dark Patterns. I was unfamiliar with the phrase, so spent a little time reading about it. What I found was that ...more

January 17, 2011

Why Small Businesses’ NEED to understand Social Media before Starting


Written by Christina Torri, Social Media Coordinator for Mindscape at Hanon McKendry Lately, I’ve noticed a lot of new brands popping up on social media. I’m not talking about “big names” brands, but ...more

January 11, 2011

Is Social Media Relevant for B2B?

by Pete Brand

If you are like me you’ve probably attended a number of social media seminars where the speakers guarantee you they’ll teach you exactly what it will take to succeed in Social Media. The only problem ...more

January 5, 2011

People are using the mobile web to purchase (or not purchase) your products.

by Mark Swanson

Even though mainstream adoption of the mobile web as an commerce tool may be a couple years off, people are using their mobile devices to make purchasing decisions right now.more

December 17, 2010

22 Ways to Ensure Your Company is Seen Online


If you have the most amazing company in existence, a product that can fix everything short of bringing world peace, and you are offering those solutions for FREE … it does you absolutely no good if ...more

December 15, 2010

The Social Landscape of 2011: 4 Trends to Keep Your Eye On


From the emergence of location based applications like Foursquare to the rapid growth of Facebook to over 500 million users, no one can argue that social technologies exploded into mainstream staples ...more

December 1, 2010

Celebrities "Die a Digital Death": #fail


Did you see this? Big name Twitter celebs like Justin Timberlake, Kim Kardashian, Lady Gaga, and others died a “digital death” today. The idea was orchestrated by Alicia Keys in efforts to raise $1 ...more

November 17, 2010

Why is Google covering their PPC advertisers?

by Paul Ferrier

I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this: Local Search: The new local search map slides down ...more

November 15, 2010

Getting Started in Social Media, on Twitter


Old ways to measure your online success were eyeballs, page-views, time spent on the site/page, number of fans and followers. Now, it’s important to look at interactions, the number of inbound inks ...more

November 11, 2010

Testing and Measurement is Critical to Online Success: 9 Metrics to Keep an Eye On

by Pete Brand

I don’t know about you but I am sick and tired of attending workshops, reading articles and blog posts, and hearing the same statement over an over again, “To be successful online you need to test, ...more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

November 4, 2010

Updates to webTRAIN support


We have made a significant effort to make sure you get the help or answers that you are looking for. There are two main channels to get help. 1. If you need help learning how to do something, our Get ...more

November 3, 2010

Facebook = Success in the Midterm Elections


Well, the midterm elections have come to a close. The constant commercials, media coverage, and discussions can calm down for, well, a few months at least. But as I sit here on the morning after the ...more

October 14, 2010

New Facebook + Bing Partnership = Wakeup Call

by Paul Ferrier

Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more

September 1, 2010

How much does a website cost?


Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more

August 26, 2010

Facebook Chat to Drop IE6 Support (from Mashable.com)

by Paul Ferrier

I am SO happy to see Mashable.com report that Facebook Chat is dropping IE6 support. As long as people are forced to use IE6, they are forced to use a browser that doesn't take advantage of the ...more

July 19, 2010

The Incredible Value of SEO vs PPC

by Paul Ferrier

If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more

March 29, 2010

Facebook: Invite All Friends Code

by Paul Ferrier

Ok, if you've spent any time inviting friends on Facebook to become a fan of something, you know it can take forever. Here's some quick instructions on how to invite all your friends instantly.more

March 23, 2010

Spend More Time With Your Family (and have a job)

by Paul Ferrier

Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more

February 18, 2010

Value Added Selling Online


We all want the best possible deal. However, the best possible deal is not necessarily the lowest price we can find. That is the point I try to make to people when showing them how to find what they ...more

February 16, 2010

Internet Shopping and Marketing: A Consumer's Perspective


The web, as many know, is a new beast. Long gone are the days of first grabbing your phone book, flipping to the “Moving Company” section, and looking for the best looking ad or simply the nearest ...more

February 11, 2010

I Have a Facebook Fan Page and Twitter Account ... How do I get Fans and Followers?

by Pete Brand

I received an email today from someone who is taking steps to get their company engaged in social media and now that they've got a presence, they'd like to know how to get followers and fans. I am ...more

February 2, 2010

IE6's Nail In The Coffin? Thank You Google.

by Paul Ferrier

I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more

January 25, 2010

Getting (or Staying) Motivated With A Positive Attitude

by Paul Ferrier

I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It's no secret the last year has been very difficult for people personally and ...more

December 4, 2009

Build Traffic to Your Website through Blogging

by Pete Brand

If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each ...more

November 20, 2009

WARNING: Qualify Your "Internet Marketing Specialist"

by Paul Ferrier

For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more

November 17, 2009

Step-by-Step Process to STOP Wasting Money On Your Online Marketing

by Pete Brand

So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of ...more

September 22, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

by Paul Ferrier

A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more

September 16, 2009

Do friends really influence purchases in social networks? The answer is...

by Paul Ferrier

Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network. And I read it, of course. So I'll save you some time and give you a simple ...more

August 31, 2009

Focus On Profitable, Targeted Traffic to Succeed Online

by Pete Brand

It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the ...more

August 24, 2009

Why Should Your Prospects Choose You? Show Them You Are Worthy!

by Pete Brand

It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more

July 3, 2009

You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!

by Pete Brand

Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more

July 1, 2009

Doing Good and Having Fun Can Transcend a Language Barrier

by Pete Brand

Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy ...more

June 30, 2009

What Excuse are You Using to Not Improve Your Situation?

by Pete Brand

I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more

June 29, 2009

Take a Break from Focusing on Your Success and Focus on Giving Back!

by Pete Brand

I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more

June 11, 2009

Use Email Marketing to Increase Your Value

by Pete Brand

How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, ...more

June 10, 2009

Support Your Website Visitors through Empowerment

by Pete Brand

It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more

June 8, 2009

Seven Steps to Lose Weight with Twitter

by Pete Brand

You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more

June 1, 2009

Five Steps to Market Your Business with Text Messaging

by Pete Brand

I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice?more

May 31, 2009

How to Build an Online Community with Your Offline Customers

by Pete Brand

Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more

May 26, 2009

Ways to Innovate Your Company and Boost Your Bottom Line

by Paul Ferrier

Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more

May 20, 2009

How to Use Twitter to Build Customer Loyalty

by Pete Brand

If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.more

May 19, 2009

How to Use Twitter for Sales Prospecting

by Pete Brand

I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more

May 18, 2009

How To Use Twitter for Your Business

by Pete Brand

Heck, until recently I didn't really understand the true power of Twitter so I figure this would be a good place to clear it all up.more

May 13, 2009

ENGAGE with Social Media or Risk HURTING Your Brand

by Paul Ferrier

I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more

April 29, 2009

Confessions of a REFORMED Twitter Spammer

by Pete Brand

I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to ...more

April 26, 2009

Does Mindscape Know What They are Doing ... Or are They a Fraud?!?

by Pete Brand

Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more

April 22, 2009

Mindscape's HUGE Announcement

by Pete Brand

It's been a couple incredible days here at Mindscape! Yesterday we officially launched our new You Tube Channel which we've named the Mindscape Minute.more

April 14, 2009

Don't Let Social Media Steal Your Time!

by Pete Brand

I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more

April 13, 2009

Human Needs versus Business Needs ... Where are you?

by Pete Brand

Have you ever found yourself questioning why some people use such poor judgment?more

April 10, 2009

7 Steps to Create Massive Online Buzz

by Pete Brand

Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of ...more

April 9, 2009

Build a Purpose Driven Website

by Pete Brand

Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.more

April 8, 2009

Use Amazon.com to Get to Know Your Buyers Intimately

by Pete Brand

NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more

April 7, 2009

Building Trust and Friendships with Social Media

by Pete Brand

I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their ...more

April 6, 2009

WARNING! Facebook can destroy your future!

by Pete Brand

I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make ...more

April 2, 2009

How to Build a Killer Email Database

by Pete Brand

It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the ...more

March 31, 2009

How to Create a Winning Content Strategy

by Pete Brand

How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and ...more

March 30, 2009

Dominate Your Online Competition Through Espionage

by Pete Brand

Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand ...more

March 29, 2009

Turn Your Website into an ATM Machine with Email Marketing

by Pete Brand

How many times have you found yourself in a discussion with one of your clients where you heard them say, "I didn't know you guys did that?" or "I never thought of taking that approach." I am not ...more

March 27, 2009

If you want your website visitors to remember you ... ENGAGE THEM!

by Pete Brand

How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more

March 23, 2009

Tips on selecting a domain name

by Paul Ferrier

A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more

March 23, 2009

How to set up a Google Analytics account to track your website visitors

by Pete Brand

I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics. The reason for this is twofold. First of all setting up a Google Analytics account ...more

March 23, 2009

Don't focus on making more money .... focus on providing more value!

by Pete Brand

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more

March 18, 2009

Do you want to be successful online? Just do SOMETHING!

by Pete Brand

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more

March 17, 2009

If you JUST build it ... They WON'T come!

by Pete Brand

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more

March 16, 2009

Things to Consider When Planning Your Website

by Pete Brand

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more

January 23, 2009

Does Social Networking Really Work? You Tell Me!

by Pete Brand

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more

January 20, 2009

Resolve to Increase Your Online Revenue in 2009 - AND STICK TO IT!!!

by Pete Brand

Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but ...more

January 14, 2009

Email Marketing: Work hard to earn their business. Work hard to keep their permission.

by Paul Ferrier

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

November 19, 2008

da Vinci Style Marketing - Creativity with a business purpose

by Paul Ferrier

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

November 3, 2008

Cut advertising and lose the opportunity

by Paul Ferrier

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

October 24, 2008

Marketing with Twitter

by Pete Brand

If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter ...more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

March 21, 2008

Developing the proper mindset to maximize your online revenue (PART 1)

by Pete Brand

Many companies simply don’t take the correct mental approach to developing their online strategy. Without this, the foundation will be weak and the opportunity for success can be greatly diminished. ...more

Subscribe to Email Updates

Let's Talk