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Piece of Mind | An inbound marketing blog

August 17, 2017

3 reasons your branding should evolve.

by Stephan Hokanson

  The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more

August 8, 2017

A Beginner’s Guide to Starting a Blog

by Connor Manion

I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole —  has, for me, always been a fulfilling one. This is ...more

August 1, 2017

5 Things I Learned from a Year of Blogging

by Connor Manion

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May 26, 2017

Fostering a Company Culture for Millennials

by Connor Manion

The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more

April 26, 2017

How to Lower Your Website's Bounce Rate

by Connor Manion

There you are, just sitting at your desk on a fine Friday afternoon. The weather is lovely, work is relaxed, and you are ready to enjoy your well deserved weekend. You are making your rounds through ...more

April 25, 2017

5 Questions to Ask Before Hiring a Freelance Writer

by Connor Manion

When you are first starting out, the word of digital marketing can be incredibly overwhelming. Between website design, social media accounts, email campaigns, SEO, analytics, and content creation, a ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

March 1, 2017

Using Emojis in Your Email Subject Lines

by Connor Manion

Did you know that 6 billion text messages are sent in the U.S. every day? Crazy, right? Or maybe it isn't so crazy anymore. You probably text a fair amount. I text a fair amount. Everyone I know ...more

December 16, 2016

Don’t be too smart: the value of A/B testing.

by Stephan Hokanson

                I was watching — okay, mostly listening — to a YouTube video from Dave McClure  and four words jumped out at me: "Don't be too smart." Hence the title of this blog post. Dave was ...more

November 30, 2016

3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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