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Inbound Marketing Blog

September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and ...more

June 21, 2018
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Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 7, 2018
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Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
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Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 1, 2018
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Minds of MINDSCAPE - Buyer Personas

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 18, 2018
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Minds of MINDSCAPE - How to Prove the Value of Inbound

by Ashley Daniels

We are excited to announce the launch of our new video blog series, Minds of MINDSCAPE! In each clip, a member of our team will share a few words of wisdom about their particular area of expertise. more

December 12, 2017

5 Tips for Getting the Most out of Your AdWords Spend

by Ashley Daniels

Here at MINDSCAPE, while we primarily work work to drive website traffic using Inbound Marketing tactics,  we are actually big fans of PPC. PPC is a fantastic way to bolster your SEO and media ...more

November 16, 2017
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Beating Big Business by Owning the Buyer's Journey

by Connor Manion

In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with ...more

October 26, 2017
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Increasing Brand Awareness Through Speaking Engagements

by Amanda Brand

What tactics are you using to raise awareness for your brand and help move people along in their buying journey? Do you blog? Post on social media? Dabble in paid search? While those are all ...more

October 24, 2017
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3 Examples of Why You Should Avoid the Latest Digital Marketing Trend

by Connor Manion

At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their ...more

October 19, 2017
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The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more

October 12, 2017
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How to Pick the Perfect Inbound Agency

by Connor Manion

Awhile back we wrote a blog post about how you can find success in your partnership with an inbound marketing agency . We didn't, however, give any tips on how to actually choose an agency. To give ...more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more

October 5, 2017

10 Vlogs for the Aspiring Photographer and Videographer

by Connor Manion

I don't think I need to say how crucial video content is to a digital marketing strategy.  YouTube has over a billion users, and more than 500 million hours of videos   are watched on YouTube each ...more

September 7, 2017
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How to Measure the Success of Your Blog

by Connor Manion

In the digital marketing world there is no shortage of things to measure, analyze, and report on. It is all too easy to fall down the rabbit hole of data your site generates. That being said, I've ...more

September 5, 2017
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Content Marketing: How to Save the Day Like Daenerys Targaryen

by Ashley Daniels

Photo credit : HBOmore

August 8, 2017
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A Beginner’s Guide to Starting a Blog

by Connor Manion

I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole —  has, for me, always been a fulfilling one. This is ...more

August 1, 2017

5 Things I Learned from a Year of Blogging

by Connor Manion

  Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more

July 18, 2017
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Your Landing Page Doesn't Suck, Your Form Does

by Connor Manion

 Stop. Stop what you're doing right now. You are making a HUGE mistake. There is nothing wrong with the landing page copy — you're making it worse. There is nothing wrong with the design, and if you ...more

July 6, 2017

5 Easy Things You Can do to Update Your Marketing Emails

by Ashley Daniels

Are your marketing emails not performing quite as well as you might like in terms of click through rates and conversions? Improving email performance doesn’t have to mean completely overhauling your ...more

June 15, 2017
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College Marketing Directors: How a Content Offer Turns Visitors Into Leads

by Connor Manion

Every month you have thousands of potential students visiting your website, some of whom are probably putting together their college lists. Regardless of how amazing your site content is or how great ...more

June 6, 2017

What a Road Trip Taught Me About Content Writing

by Connor Manion

This weekend, my girlfriend and I went on a little camping trip to the Nordhouse dunes, located on the beautiful shore of Lake Michigan. The drive was about two hours long, and despite the "no work, ...more

May 16, 2017

Defeating Writer's Block by "Flipping the Switch"

by Connor Manion

Yesterday I had a Monday morning from hell. You know, one of those Mondays where you have about a million things to do, but for some reason, every ounce of determination, self-discipline, and ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

February 1, 2017

4 Ways Acting Made Me a Better Inbound Marketer

by Connor Manion

Now, I don't want to brag or anything, but back in my college days I was quite the actor. Got the lead in the school play in fact. John Barrymore; I Hate Hamlet. You should look it up.  I had dreams ...more

November 16, 2016

Strange Brew: What a Tea Shop Can Teach You About Inbound Marketing

by Connor Manion

I was recently walking through the mall, doing some early scouting for the upcoming Christmas season. As I was turned a corner, I saw two employees tea shop employees standing in the entry way to ...more

November 10, 2016

4 Things I HATE About Blogging

by Amanda Brand

Recently I listened to a great speaker on the topic of blogging. Many examples were given to help explain how providing audiences with valuable content (in the form of blogs) would ultimately help ...more

November 9, 2016
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The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

October 26, 2016

9 Tools Every Blogger Needs

by Connor Manion

If you have ever started a new job you know it can take awhile to feel like one of the team. There are references to specific customers and clients, inside jokes that coworkers make repeatedly, and ...more

October 12, 2016
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How to Make Your Inbound Marketing Partnership a Success

by Connor Manion

When I was 7 years old I went to a neighborhood picnic with my family. I was wandering around the dessert table when my mom came over to me and told me I could join the  "three-legged race" that ...more

September 28, 2016
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Buyer Personas: Getting into Character

by Connor Manion

By now most people have heard about the controversy surrounding Jared Leto's extensive method acting while on the set of Suicide Squad, gifting cast members with items like live rats and dead pigs. ...more

September 21, 2016
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PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 15, 2016
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Inbound Marketing FAQ

by Ashley Daniels

Investing in an Inbound Marketing plan can be a big step, so naturally, it raises a few questions and concerns. I asked our Business Development Manager some of the questions he is asked most ...more

September 13, 2016
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Content Creation: What Should I Write About?

by Connor Manion

My girlfriend likes to test me from time to time. She likes to subtly slip little questions into our everyday conversation to see if I know things. Her favorite color, favorite animal, what kind of ...more

September 7, 2016

6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

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September 1, 2016
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Blog Writing: The Basics of SEO

by Connor Manion

You have been told time and time again that blogging can help drive traffic to your website, but the problem is, no one ever seems to tell you how to drive traffic to your blog post. And if your blog ...more

August 30, 2016
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Email Marketing: What are good click-through and open rates?

by Ashley Daniels

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August 23, 2016

What is White Hat SEO?

by Ashley Daniels

In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more

August 16, 2016
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Fishing for Buyer Personas

by Amanda Brand

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June 15, 2016
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Is Your Website Providing Value to Your Customers?

by Pete Brand

Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more

May 27, 2016

3 Best Things You Can Do With HubSpot Workflows

by Ashley Daniels

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May 25, 2016

4 Statistics That Prove the Importance of Inbound Marketing

by Ashley Daniels

Sometimes the proof isn't in the pudding at all -- it's in the numbers. If you understand the powerful data behind Inbound Marketing, you might realize it's worth a second glance. While it's not as ...more

May 16, 2016

Why Even the Most Specialized Companies Need Inbound Marketing

by Pete Brand

Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more

May 13, 2016

GatherContent: A Must-Have Tool for Content Creation

by Ashley Daniels

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April 29, 2016

The Way Millennials Buy: Lazy or Smart?

by MINDSCAPE

On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: ...more

April 11, 2016

3 Tips for Creating a Winning Blog 

by Pete Brand

  Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more

April 6, 2016

Why Your Website's Photography Really, Really Matters

by Mark Swanson

  If a picture is worth a thousand words, a really bad picture may be worth 10,000.   Photography really matters. Probably even more than you think.   The quality of the photography on your website ...more

March 30, 2016

Tough Love: 5 Hard Truths About Inbound Marketing You Need to Know

by Ashley Daniels

Inbound marketing sounds fairly simple. After all, millions of teenagers "create content" on Facebook and Instagram every moment of their waking hours. Some even have followings in the ...more

March 23, 2016

The Death of the Slider

by Mark Swanson

  Sliders, Rotators and Carousels. It doesn't really matter what you call them, but chances are, you know what I'm talking about. (and in case you don't it's the thing at the top of the website that ...more

March 9, 2016

Despite What You May Think … Your Business Isn’t Unique!

by Pete Brand

I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more

March 7, 2016

4 Reasons Your Inbound Marketing Strategy Isn't Working

by Ashley Daniels

You've devoted time and energy to your Inbound Marketing campaign, but you're seeing less-than-stellar results. Maybe your conversion rate has fallen or your website traffic has reached new lows. ...more

February 25, 2016

6 Reasons Your Organization Must Blog

by Pete Brand

If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more

February 2, 2016

We are Hypocrites: Our Inbound Marketing Results

by Paul Ferrier

I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

January 21, 2016

Why Inbound Marketing is the New SEO

by Pete Brand

I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more

January 19, 2016

Example: Turning great content into valuable content

by Paul Ferrier

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more

January 14, 2016

How to Approach Blogging: 22 Blogging Styles

by Pete Brand

You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more

January 7, 2016

How to Prove the Value of Inbound Marketing

by Pete Brand

Are you tired of watching your competition continue to grow through their online efforts while you’re struggling to gain any traction at all?more

December 21, 2015

Inbound Marketing Predictions for 2016

by MINDSCAPE

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

December 17, 2015

Improve Your Digital Marketing: Calculate the True Cost of Inaction

by Pete Brand

Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for ...more

December 3, 2015

Can your Landing Page pass the Blink Test?

by Mark Swanson

5 Tips to Make your Landing Pages really take offmore

December 1, 2015

Caution: #GivingTuesday Could Be Detrimental to Your Organization

by Pete Brand

I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families.  The timing couldn’t be better since everyone is ...more

November 19, 2015

#TBT: 3 predictions in '99 by Bill Gates that helped shape today's inbound marketing landscape

by Ashley Daniels

Here's a great Throwback Thursday for you. In honor of Bill Gates’s 60th birthday, Entertainment Weekly re-released the interview they did with Gates that appeared in their January 2000 issue. The ...more

November 17, 2015

3 Reasons to Consider Long Form Content

by Ashley Daniels

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While ...more

November 12, 2015

Buyer Persona: Get to know Small Business Sandy

by Ashley Daniels

Buyer personas & why are they so important when creating inbound marketing content According to Hubspot, buyer personas are “fictionalized, generalized representations of your ideal customers”. These ...more

November 10, 2015

Looking to Spice Up Your Online Marketing Mix?

by Ashley Daniels

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and ...more

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