<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=1742770185958071&amp;ev=PageView&amp;noscript=1">

Piece of Mind | An inbound marketing blog

July 20, 2017

Google Analytics Update: A Word From Our Strategist

by Connor Manion

If you are active in Google Analytics, you have probably noticed the latest update made to the "homepage." The new update automatically brings useful and relevant data to the front page of a Google ...more

July 6, 2017

5 Easy Things You Can do to Update Your Marketing Emails

by Ashley Daniels

Are your marketing emails not performing quite as well as you might like in terms of click through rates and conversions? Improving email performance doesn’t have to mean completely overhauling your ...more

June 29, 2017

Should You Use GIFs in Your Digital Marketing Content?

by Ashley Daniels

I was going about my day today, texting friends, checking emails, perusing social media, I realized that no matter where I looked, I encountered GIFs (or Global Interchange Format). They were being ...more

May 9, 2017

CTA 101- The Basics of Calls-to-Action

by Ashley Daniels

I want you to think back to elementary school. What do you remember most? A favorite game you played at recess? A favorite lunch that your mom used to pack for you? How about a favorite school ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

April 5, 2017

Creating the Perfect Video Testimonial: Prep Work

by Connor Manion

By now, we're all probably aware of the extreme results video content can produce. Including video content in an email leads to a 200-300% increase in click-through rate, including a video on a ...more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Throw away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

February 22, 2017

The 5 numbers that matter most to your website

by Stephan Hokanson

Advice for measuring website performance for people who think they're too busy to measure website performance. The blessing of a website is that everything is measurable. The curse of a website …  is ...more

January 4, 2017

5 Ways to Improve Your Email Subject Lines

by Connor Manion

So you've written the perfect email. It has everything. The design is glorious, the content is nothing less than brilliant, and the CTA you threw at the bottom is so clickable it hurts. But you have ...more

December 7, 2016

Digital Marketing: How to Change the Way You View Change

by Connor Manion

Here at Mindscape, we have a philosophy that scares a lot of people: if you think something might work, try it. I know, horrifying, right? Well, to a lot of people it actually is. There is this idea ...more

Subscribe to Email Updates

Request a Quote