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Inbound Marketing Blog

August 30, 2018
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Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

April 9, 2018
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What GDPR is and why you should care.

by Stephan Hokanson

A few weeks ago, a client (who is far more technologically sophisticated than I am) was talking about GDPR and its impact on their business. Inspired by that conversation, I decided to create a quick ...more

January 10, 2018
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4 Reasons to Choose WooCommerce as Your eCommerce Platform

by Ashley Daniels

Launching an eCommerce component of your business can be quite stressful. You want to make sure that you choose a platform that not only has an interface that is easy for your customers to use, but ...more

December 5, 2017

"Please, for the Love of God, Stop Using Page Builders!" -  A Developer's Plea

by Matt Brand

I get it. Your website is due for an update. You've spent weeks, maybe months, designing what you'd consider the best web design to ever bless the internet. You want to share this design with the ...more

November 28, 2017

5 Signs a Chatbot is a Good Fit for Your Brand

by Ashley Daniels

If you’ve spent any time browsing the web in the last few years, you’ve probably encountered a chatbot. It popped up in the bottom corner of your screen and asked if there was anything that you ...more

November 13, 2017
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The Cost of Selecting the Wrong CMS

by Ashley Daniels

A content management system or CMS, is at the heart of each and every website. It’s the thing that makes your website, well a website. So, choosing the right one for your business can be a huge ...more

August 10, 2017
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The Importance of Learning CSS Basics : A Word from Our Developer

by Ashley Daniels

We've all heard it a thousand times, "You have to walk before you can run". You have to learn the basic aspects of something before you can move on to the more complex ones. This holds true for ...more

January 25, 2017
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You might need a website redesign if…

by Stephan Hokanson

  A website redesign is like any big project: it gets put off until it becomes absolutely necessary. Here are a few (light-hearted) ways to tell that it's time.more

November 2, 2016

4 No-Brainer ways to reduce the vulnerability of your WordPress site

by Stephan Hokanson

Full disclosure: I'm a big fan of WordPress. It's easy-to-use, incredibly flexible, and the price point is right where I like it. (That would be "Free.") Those attributes have made WordPress ...more

May 11, 2016

How to Build the Best Website: 2016 Edition

by Jeff Bell

Remember the last time you redesigned your website? How long did that process take and how pleasant was it? If you're like most, chances are the project took far more time and money than you care to ...more

May 2, 2016

The Best Way to Build a Website is Through Growth Driven Design

by Jeff Bell

Let's be honest. Building a new website sucks! Sure, it starts out fun when you get to see new design concepts but that's typically where the fun stops abruptly. It can take months to build out the ...more

April 13, 2016

Java, JavaScript and jQuery (Or What’s With All the J’s?)

by Matt Brand

 This blog was originally published on March 15, 2012, but is still relevant. Enjoy! Technology is full of confusing terms, and building websites is no different. As a developer or as a person in ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 18, 2016

3 Content Migration Tips Every Marketer Must Know

by MINDSCAPE

So, you've made the decision to change CMS (content management system) platforms. Just like buying a new house, packing up and moving can be an exciting, yet frightening experience. With a new ...more

February 9, 2016

Responsive Website Design: A Must for Getting More Leads

by MINDSCAPE

Think about the last time you glanced at your smartphone screen. Was it five minutes ago? Ten? Perhaps even twenty? Today's adults are as glued to their mobile devices as their teenage kids, ...more

January 28, 2016

How to Organize Website Content

by Jeff Bell

Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not ...more

December 21, 2015

Inbound Marketing Predictions for 2016

by MINDSCAPE

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

November 24, 2015

Growth Driven Design: What it is & its benefits

by Ashley Daniels

Growth Driven Design Real business value in a fraction of the time.more

September 30, 2015

4 Steps to Design an Optimal User Experience

by Pete Brand

Can you remember a time where you visited a site and it felt as though the company knew you very well and were able to anticipate your every move before you made it? How about a time when you visited ...more

April 22, 2015

Now's the time to optimize your website for mobile

by MINDSCAPE

At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

November 5, 2013

Ford.com: A Lesson in Data-Driven User Experience

by Paul Ferrier

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more

October 10, 2013

Why keyword (not provided) isn't really so bad

by MINDSCAPE

With all the news regarding the disappearance of keywords from Google Analytics, there is a lot of commotion in the SEO world. At MINDSCAPE, we don’t think there is reason to be all that worried. A ...more

August 20, 2013

Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]

by Paul Ferrier

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

August 6, 2013

Notes from Drupalcon #2–Designing on Purpose

by MINDSCAPE

I had the good fortune to attend Drupalcon in Portland, Oregon this year. This series of blog posts will recap what I learned while attending the Business  + Strategy category of sessions.more

July 25, 2013

Notes from Drupalcon # 1 – Internal Open Source

by MINDSCAPE

I had the good fortune to attend Drupalcon in Portland, Oregon this year. This series of blog posts will recap what I learned while attending the Business  + Strategy category of sessions.more

April 11, 2013

Launch it now

by MINDSCAPE

I’m going to let you in on a little secret about the internet. It isn't real. Yes, you can log on the internet and it will show you things. You haven’t imagined it. In that sense, it’s real. But it ...more

April 4, 2013

webTRAIN Framework Update

by MINDSCAPE

webTRAIN just underwent a big update. Although it’s a massive upgrade, nothing has visibly changed for you. Let me tell you what the big deal is.more

March 28, 2013

Model View Controller for Server and Client Programming Pattern (MVC Squared)

by MINDSCAPE

Over the past few months, I have been deep down the rabbit hole with .NET MVC web application projects. A pattern of development emerged out of these months of work, which I want to share with you ...more

March 26, 2013

What makes the Modern Website Modern?

by Mark Swanson

This post has been republished here from its original source. As the years come and go, the types technology we use to access the web change and our approach to web design and development changes ...more

March 19, 2013

The Myth about Code Ownership

by MINDSCAPE

First off, let me be clear. There are many situations when it makes sense to own the source code to any web asset a business may own. Integrated web services with back office operations, complex ...more

March 14, 2013

A Faceted Search Solution for Drupal

by MINDSCAPE

This post has been republished here from its original source. I recently had to add a search filter to a Drupal site where the user can filter down criteria to find a reduced listing of products. ...more

March 12, 2013

Mobile Application Options

by MINDSCAPE

The mobile application landscape is rapidly changing and evolving. New tablets and phones of all shapes and sizes are being conceived, created and released at an ever accelerated pace. Google’s Glass ...more

March 5, 2013

Cache and Cookies. Mmmmmmm

by MINDSCAPE

If you want to sound like a web pro, there are definitely a few buzz words you can throw around to sound like a smarty pants. However, fancy words don’t mean much if you don’t know what they mean. ...more

February 28, 2013

Web Acronyms 101

by MINDSCAPE

It’s easy for digital novices to be intimidated when people throw around terms like “SEO” and “PPC” and “URL,” if they speak another language in their daily work lives, like accounting or ...more

February 21, 2013

Choosing the Right Front-End Framework

by Mark Swanson

This post originally posted at mark-swanson.com CSS frameworks have been around for awhile. They've just changed a lot in the last several years. What started out as basic fluid or static grid ...more

February 12, 2013

Death to the Desktop App

by MINDSCAPE

About a year ago, I came to a very enlightening epiphany as a developer: building a desktop app sucks. I was writing the application in C#, thinking I was ahead of the times using a modern and ...more

December 6, 2012

Talk to the Hand (Raisers): Sell More, Sell Faster

by MINDSCAPE

I recently met with a B2B firm who is hoping to dramatically grow sales as quickly as possible. Their dilemma is how to make this happen with the most return on their investment. They feel that ...more

December 4, 2012

Creating More Usable Forms on Desktop and Mobile

by Mark Swanson

One of the biggest usability problems I've run into when viewing sites that are not properly optimized for mobile is forms. They can look terrible, be incredibly difficult to use and are something to ...more

November 30, 2012

HTML-Generating Classes Using PHP's __toString() and ArrayAccess

by MINDSCAPE

One of PHP's strengths that I like the most is its versatility as a prototyping language. While the venerable MVC and friends are important in a large project with a lifespan measured in years, ...more

November 29, 2012

Is the Googlebot executing javascript?

by MINDSCAPE

I received a cryptic message from Eric Patterson, one of our Software Engineers today. He pointed me to a javascript error report that he noticed while trolling through them and eating lunch.more

November 20, 2012

Principles of Interaction Design every Web Designer Should Know

by Mark Swanson

If you're a Web Developer or Designer, you probably hear about Interaction Design all the time these days. I hear it a lot at work. After a bit of reflection, a lot of Web Designers would probably ...more

October 25, 2012

Can Anyone "Do" SEO?

by MINDSCAPE

Let's face it, SEO (search engine optimization), or SEM (search engine marketing), can be elusive terminology. What is it? What does it mean? Who can do it? How hard is it to learn? Can I do it ...more

September 4, 2012

Keeping your software young

by MINDSCAPE

Every once in a while, I look at the date and wonder how fifteen years have passed since I graduated high school. Looking back at those four adolescent years, they feel more like four decades. It is ...more

August 23, 2012

Computer Hardware Basics

by MINDSCAPE

If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, ...more

August 21, 2012

Coding is Creativity

by MINDSCAPE

I was having a discussion about great literature the other day, and something that was said struck me as very applicable to software development.more

August 2, 2012

Request.URL & What's That Property?

by MINDSCAPE

Request.URL can be used in .NET to get the value that the web browser used to access a page. However, there are many different properties to choose from, and sometimes it is difficult to know which ...more

July 26, 2012

Scheduling is a breeze (Thanks to Liquid Planner)

by MINDSCAPE

Back in February, we were buried under a mountain of work.  It’s not a bad problem to have, but it sure made for quite the logistical nightmare.  It was not easy to schedule dozens of projects for ...more

July 10, 2012

Code Collaboration or (Subversion isn’t always Subversive)

by MINDSCAPE

Have you ever attempted to work on a Microsoft Word document with friends? You created the document, emailed it to six friends, and suddenly found yourself struggling to merge all of the different ...more

June 12, 2012

Preventing HTML checkbox toggle with Javascript

by MINDSCAPE

I've tested all this on IE9, Chrome 19, Safari 5 and Firefox 12. Your mileage will vary for earlier browsers, especially earlier Internet Explorers. If you're targeting IE < 9 I'd recommend taking a ...more

March 7, 2012

What is a Technical Design (Or Why You Need a Blueprint)

by MINDSCAPE

Have you ever had a house built, or an addition added to your house? Did it go like this? ***** “Good day, Mr. Architectman, I would like you to build a home for me,” Chris VonClient said. “I would ...more

February 2, 2012

What Makes Front End Coding So Difficult (or HTML Black Magic)

by MINDSCAPE

  Do you know what front-end programmers dream about? It is not an answer to the national debt, or if Democrats and Republicans can get along, or even if there is life on other planets. No, front-end ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

January 26, 2012

ASP.NET 4.0 - Strongly Typed Model on Form Uploads

by MINDSCAPE

I recently came across a problem in an ASP.NET MVC Web Application where it needed to upload an image with some extra form fields, but still have the controller’s post action testable. This seemed ...more

January 19, 2012

Quoting a Project (or How Deep is that Rabbit Hole?)

by MINDSCAPE

  Last year I had a few rooms in my house repainted. In order to determine which company I would use for the work, I invited them to the house to quote the work. I showed them the rooms, told them ...more

January 3, 2012

Do I Need a New Website in 2012?

by MINDSCAPE

  It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more

November 29, 2011

Looking for Mobile Analytics? Six Sites to Check Out

by Mark Swanson

So you've built a groundbreaking mobile app in the "virtual farting" genre or a great mobile website. You're hoping people will check it out. You've built it, but how do you know if they will come? ...more

November 28, 2011

First Steps with CakePHP

by MINDSCAPE

Starting a new, personal project in PHP, I wanted to try out a new framework for the fun of it. After doing a bit of review on many available frameworks, and ruling out the ones I have already used ...more

November 15, 2011

Mobile Homepages Level Out Bounce Rate

by Mark Swanson

I've been sorting through Google Analytics today to see which of our clients are getting mobile traffic. Not surprisingly, they're all getting it. I'd say relative to the overall traffic, the mobile ...more

November 14, 2011

What is Eye Tracking? Eye Tracking Research Shows Where Users are Looking on Screen

by MINDSCAPE

Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is ...more

November 9, 2011

Get Your Website Content Out the Door on Time

by MINDSCAPE

You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more

November 4, 2011

Retailers Are Ready For the Holidays

by MINDSCAPE

How far ahead are you looking in your business? Here we are, two days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc., marked half off or ...more

October 27, 2011

Top Website Features of the Past

by MINDSCAPE

Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more

October 24, 2011

What 3 Years in the Digital World Has Taught Me

by MINDSCAPE

It’s no question that things change quickly, faster now than ever before. We’re both blessed and cursed with the pace of change, the impact of technology on our ability to do more with less - and do ...more

October 20, 2011

Listening Doesn't Stop at Your Website

by MINDSCAPE

Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more

October 14, 2011

Google Analytics Link Tagging

by Jeff Bell

Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more

October 12, 2011

Transforming into the Digital Age

by MINDSCAPE

As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more

October 5, 2011

Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.

by MINDSCAPE

If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more

September 29, 2011

Mindscape in LEGO

by MINDSCAPE

While shopping the LEGO website the other day, I ran across a free application they provide called LEGO Digital Designer. With it, you can assemble bricks from the included palette, then package and ...more

September 21, 2011

The Advantages of Having a Mobile Site

by Mark Swanson

At Mindscape, I've really been jumping head first into mobile web development for the last year. I find it interesting to create something that works across the board on several different devices. ...more

September 7, 2011

Cloudflare – Protect your Website

by MINDSCAPE

A month ago, I wrote about the Google Page service. The Page Service caches your static content and serves it up from their servers for faster page views. It sounds great in theory, and perhaps it ...more

August 22, 2011

Falling Into the Programming Complexity Trap

by MINDSCAPE

So many times I find myself, as a programmer, diving into a problem with an initial thought of a solution that ends up being way too complex. I don't know if it's programmers in general or just me, ...more

August 2, 2011

Content and Our Mobile World

by MINDSCAPE

Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more

July 28, 2011

How To Write a Simple Facebook Share App

by MINDSCAPE

Can I Just Cut Some Code Already? All I wanted to do was let users share a video link from a web app I was building. I thought it would be easy. And you know what, it probably is. It's probably ...more

July 18, 2011

Google Apps Transition: The pain you’ll feel and how to fix (some of) it

by MINDSCAPE

Google Apps for Business is a great solution for companies that want email, calendar and documents hosted in the cloud by Google. Mindscape, where I work, has used Google Apps for Business for a ...more

July 14, 2011

Google's Panda Update: Signals take power

by Paul Ferrier

If you're focused on getting your site to the top of the search engines, you understand the battle we have against spammers (crap sites). Google is constantly trying to further optimize their ...more

July 13, 2011

What Can a Website Do?

by MINDSCAPE

I had a meeting with a company that doesn’t have a website. Yes, businesses like that do still exist. Even in a day where it seems like you can get a website just about anywhere. They believed that ...more

June 16, 2011

The Art of Content

by MINDSCAPE

Content is the core of any website. Duh. Content is the meat of your website. It gets the message to the audience, hence, it is the most important part of your site. But there are many – too many – ...more

March 21, 2011

A High School Student's Perspective on being a MINDSCAPE Intern

by MINDSCAPE

MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more

January 7, 2011

HTML 5 and the Mobile Web

by Mark Swanson

If you’re a web developer, all the HTML5 talk of the past year or so most likely gets you pretty excited. I won’t go into the details and specs of HTML5 because chances are, if you’re reading this, ...more

December 17, 2010

22 Ways to Ensure Your Company is Seen Online

by MINDSCAPE

If you have the most amazing company in existence, a product that can fix everything short of bringing world peace, and you are offering those solutions for FREE … it does you absolutely no good if ...more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

November 4, 2010

Updates to webTRAIN support

by MINDSCAPE

We have made a significant effort to make sure you get the help or answers that you are looking for. There are two main channels to get help. 1. If you need help learning how to do something, our Get ...more

October 14, 2010

New Facebook + Bing Partnership = Wakeup Call

by Paul Ferrier

Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more

September 1, 2010

How much does a website cost?

by MINDSCAPE

Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more

July 19, 2010

The Incredible Value of SEO vs PPC

by Paul Ferrier

If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more

March 23, 2010

Spend More Time With Your Family (and have a job)

by Paul Ferrier

Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more

February 2, 2010

IE6's Nail In The Coffin? Thank You Google.

by Paul Ferrier

I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more

November 20, 2009

WARNING: Qualify Your "Internet Marketing Specialist"

by Paul Ferrier

For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more

September 22, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

by Paul Ferrier

A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more

August 24, 2009

Why Should Your Prospects Choose You? Show Them You Are Worthy!

by Pete Brand

It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more

July 3, 2009

You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!

by Pete Brand

Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more

June 29, 2009

Take a Break from Focusing on Your Success and Focus on Giving Back!

by Pete Brand

I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more

June 11, 2009

Use Email Marketing to Increase Your Value

by Pete Brand

How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, ...more

June 10, 2009

Support Your Website Visitors through Empowerment

by Pete Brand

It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more

June 8, 2009

Seven Steps to Lose Weight with Twitter

by Pete Brand

You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more

June 1, 2009

Five Steps to Market Your Business with Text Messaging

by Pete Brand

I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice?more

May 31, 2009

How to Build an Online Community with Your Offline Customers

by Pete Brand

Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more

May 26, 2009

Ways to Innovate Your Company and Boost Your Bottom Line

by Paul Ferrier

Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more

May 19, 2009

How to Use Twitter for Sales Prospecting

by Pete Brand

I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more

April 29, 2009

Confessions of a REFORMED Twitter Spammer

by Pete Brand

I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to ...more

April 26, 2009

Does Mindscape Know What They are Doing ... Or are They a Fraud?!?

by Pete Brand

Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more

April 14, 2009

Don't Let Social Media Steal Your Time!

by Pete Brand

I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more

April 13, 2009

Human Needs versus Business Needs ... Where are you?

by Pete Brand

Have you ever found yourself questioning why some people use such poor judgment?more

April 10, 2009

7 Steps to Create Massive Online Buzz

by Pete Brand

Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of ...more

April 8, 2009

Use Amazon.com to Get to Know Your Buyers Intimately

by Pete Brand

NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more

April 7, 2009

Building Trust and Friendships with Social Media

by Pete Brand

I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their ...more

April 6, 2009

WARNING! Facebook can destroy your future!

by Pete Brand

I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make ...more

April 2, 2009

How to Build a Killer Email Database

by Pete Brand

It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the ...more

March 31, 2009

How to Create a Winning Content Strategy

by Pete Brand

How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and ...more

March 30, 2009

Dominate Your Online Competition Through Espionage

by Pete Brand

Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand ...more

March 27, 2009

If you want your website visitors to remember you ... ENGAGE THEM!

by Pete Brand

How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more

March 23, 2009

Don't focus on making more money .... focus on providing more value!

by Pete Brand

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more

March 18, 2009

Do you want to be successful online? Just do SOMETHING!

by Pete Brand

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more

March 17, 2009

If you JUST build it ... They WON'T come!

by Pete Brand

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more

March 16, 2009

Things to Consider When Planning Your Website

by Pete Brand

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more

January 23, 2009

Does Social Networking Really Work? You Tell Me!

by Pete Brand

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more

January 20, 2009

Resolve to Increase Your Online Revenue in 2009 - AND STICK TO IT!!!

by Pete Brand

Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but ...more

January 14, 2009

Email Marketing: Work hard to earn their business. Work hard to keep their permission.

by Paul Ferrier

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

November 19, 2008

da Vinci Style Marketing - Creativity with a business purpose

by Paul Ferrier

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

November 3, 2008

Cut advertising and lose the opportunity

by Paul Ferrier

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

March 21, 2008

Developing the proper mindset to maximize your online revenue (PART 1)

by Pete Brand

Many companies simply don’t take the correct mental approach to developing their online strategy. Without this, the foundation will be weak and the opportunity for success can be greatly diminished. ...more

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