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Inbound Marketing Blog

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

December 20, 2017
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4 Must-Try Website Design Trends for 2018

by Ashley Daniels

The year is drawing to a close. You know what that means? The "best of 2017 " and "things to look for in 2018" lists are here! No matter your area of interest, there is a list for it: movies,travel, ...more

December 5, 2017

"Please, for the Love of God, Stop Using Page Builders!" -  A Developer's Plea

by Matt Brand

I get it. Your website is due for an update. You've spent weeks, maybe months, designing what you'd consider the best web design to ever bless the internet. You want to share this design with the ...more

November 7, 2017
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6 Tips for Designing a Click-Worthy CTA

by Mark Swanson

One of the key aspects of developing a good UX ( AKA user experience) on a website is outlining clear user paths (the series of pages that site visitors are most likely to view based on their needs ...more

October 16, 2017

Why You Should be Using Heat Maps

by Ashley Daniels

Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more

September 21, 2017
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Paid Web Fonts & Your Brand

by Ashley Daniels

One of the key elements of a brand are the fonts used in your print and marketing materials. Which makes sense because they are the thing that presents one of the most important things in your ...more

August 29, 2017

Design Trend Alert - Big, Bold Typography

by Mark Swanson

Content is king. Websites should be designed to deliver content, not merely serve as pretty wrappers to drop content into. With this growing emphasis on content it’s no surprise that typography plays ...more

August 17, 2017
Your brand can and should evolve over time.

3 reasons your branding should evolve.

by Stephan Hokanson

The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

January 25, 2017
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You might need a website redesign if…

by Stephan Hokanson

  A website redesign is like any big project: it gets put off until it becomes absolutely necessary. Here are a few (light-hearted) ways to tell that it's time.more

November 30, 2016
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3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

more

November 23, 2016

3 Rules for Better Web Forms

by Stephan Hokanson

more

November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

 more

April 6, 2016

Why Your Website's Photography Really, Really Matters

by Mark Swanson

  If a picture is worth a thousand words, a really bad picture may be worth 10,000.   Photography really matters. Probably even more than you think.   The quality of the photography on your website ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 23, 2016

The Death of the Slider

by Mark Swanson

  Sliders, Rotators and Carousels. It doesn't really matter what you call them, but chances are, you know what I'm talking about. (and in case you don't it's the thing at the top of the website that ...more

December 21, 2015

Inbound Marketing Predictions for 2016

by MINDSCAPE

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

December 10, 2015

5 Ways to Add Holiday Cheer to Your B2B Marketing

by Ashley Daniels

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

December 3, 2015

Can your Landing Page pass the Blink Test?

by Mark Swanson

5 Tips to Make your Landing Pages really take offmore

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