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Inbound Marketing Blog

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

December 20, 2017
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4 Must-Try Website Design Trends for 2018

by Ashley Daniels

The year is drawing to a close. You know what that means? The "best of 2017 " and "things to look for in 2018" lists are here! No matter your area of interest, there is a list for it: movies,travel, ...more

December 5, 2017

"Please, for the Love of God, Stop Using Page Builders!" -  A Developer's Plea

by Matt Brand

I get it. Your website is due for an update. You've spent weeks, maybe months, designing what you'd consider the best web design to ever bless the internet. You want to share this design with the ...more

November 7, 2017
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6 Tips for Designing a Click-Worthy CTA

by Mark Swanson

One of the key aspects of developing a good UX ( AKA user experience) on a website is outlining clear user paths (the series of pages that site visitors are most likely to view based on their needs ...more

October 16, 2017

Why You Should be Using Heat Maps

by Ashley Daniels

Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more

September 21, 2017
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Paid Web Fonts & Your Brand

by Ashley Daniels

One of the key elements of a brand are the fonts used in your print and marketing materials. Which makes sense because they are the thing that presents one of the most important things in your ...more

August 29, 2017

Design Trend Alert - Big, Bold Typography

by Mark Swanson

Content is king. Websites should be designed to deliver content, not merely serve as pretty wrappers to drop content into. With this growing emphasis on content it’s no surprise that typography plays ...more

August 17, 2017
Your brand can and should evolve over time.

3 reasons your branding should evolve.

by Stephan Hokanson

The case for evolution: why evolving your brand is better than blowing it up. Re-branding can be fun. But it’s not fun like jogging with a weiner dog, it’s fun like being wide open on a Ducati 959 ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

January 25, 2017
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You might need a website redesign if…

by Stephan Hokanson

  A website redesign is like any big project: it gets put off until it becomes absolutely necessary. Here are a few (light-hearted) ways to tell that it's time.more

November 30, 2016
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3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

more

November 23, 2016

3 Rules for Better Web Forms

by Stephan Hokanson

more

November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

 more

April 6, 2016

Why Your Website's Photography Really, Really Matters

by Mark Swanson

  If a picture is worth a thousand words, a really bad picture may be worth 10,000.   Photography really matters. Probably even more than you think.   The quality of the photography on your website ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 23, 2016

The Death of the Slider

by Mark Swanson

  Sliders, Rotators and Carousels. It doesn't really matter what you call them, but chances are, you know what I'm talking about. (and in case you don't it's the thing at the top of the website that ...more

December 21, 2015

Inbound Marketing Predictions for 2016

by MINDSCAPE

What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

December 10, 2015

5 Ways to Add Holiday Cheer to Your B2B Marketing

by Ashley Daniels

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

December 3, 2015

Can your Landing Page pass the Blink Test?

by Mark Swanson

5 Tips to Make your Landing Pages really take offmore

November 24, 2015

Growth Driven Design: What it is & its benefits

by Ashley Daniels

Growth Driven Design Real business value in a fraction of the time.more

September 30, 2015

4 Steps to Design an Optimal User Experience

by Pete Brand

Can you remember a time where you visited a site and it felt as though the company knew you very well and were able to anticipate your every move before you made it? How about a time when you visited ...more

April 22, 2015

Now's the time to optimize your website for mobile

by MINDSCAPE

At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

March 11, 2014

Silly SEO, Content is for Humans!

by MINDSCAPE

Imagine Sit back, take a deep breath, and imagine with me for a moment. Imagine that you could read the minds of anyone with whom you came in contact. You could read their emotions and their ...more

November 5, 2013

Ford.com: A Lesson in Data-Driven User Experience

by Paul Ferrier

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more

October 2, 2013

UX Fail: Jimmy John's New Site

by Paul Ferrier

There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more

March 26, 2013

What makes the Modern Website Modern?

by Mark Swanson

This post has been republished here from its original source. As the years come and go, the types technology we use to access the web change and our approach to web design and development changes ...more

March 12, 2013

Mobile Application Options

by MINDSCAPE

The mobile application landscape is rapidly changing and evolving. New tablets and phones of all shapes and sizes are being conceived, created and released at an ever accelerated pace. Google’s Glass ...more

February 21, 2013

Choosing the Right Front-End Framework

by Mark Swanson

This post originally posted at mark-swanson.com CSS frameworks have been around for awhile. They've just changed a lot in the last several years. What started out as basic fluid or static grid ...more

December 4, 2012

Creating More Usable Forms on Desktop and Mobile

by Mark Swanson

One of the biggest usability problems I've run into when viewing sites that are not properly optimized for mobile is forms. They can look terrible, be incredibly difficult to use and are something to ...more

November 20, 2012

Principles of Interaction Design every Web Designer Should Know

by Mark Swanson

If you're a Web Developer or Designer, you probably hear about Interaction Design all the time these days. I hear it a lot at work. After a bit of reflection, a lot of Web Designers would probably ...more

August 30, 2012

Gamification for B2B: It's Not Scary

by MINDSCAPE

If you haven’t heard the word “gamification” yet, you’re not alone. But if you’re played Angry Birds on your phone, Draw Something on your iPad, or checked in someplace on FourSquare you’ve ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

November 29, 2011

Looking for Mobile Analytics? Six Sites to Check Out

by Mark Swanson

So you've built a groundbreaking mobile app in the "virtual farting" genre or a great mobile website. You're hoping people will check it out. You've built it, but how do you know if they will come? ...more

November 15, 2011

Mobile Homepages Level Out Bounce Rate

by Mark Swanson

I've been sorting through Google Analytics today to see which of our clients are getting mobile traffic. Not surprisingly, they're all getting it. I'd say relative to the overall traffic, the mobile ...more

November 9, 2011

Get Your Website Content Out the Door on Time

by MINDSCAPE

You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more

October 27, 2011

Top Website Features of the Past

by MINDSCAPE

Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more

September 29, 2011

Mindscape in LEGO

by MINDSCAPE

While shopping the LEGO website the other day, I ran across a free application they provide called LEGO Digital Designer. With it, you can assemble bricks from the included palette, then package and ...more

September 21, 2011

The Advantages of Having a Mobile Site

by Mark Swanson

At Mindscape, I've really been jumping head first into mobile web development for the last year. I find it interesting to create something that works across the board on several different devices. ...more

September 7, 2011

Cloudflare – Protect your Website

by MINDSCAPE

A month ago, I wrote about the Google Page service. The Page Service caches your static content and serves it up from their servers for faster page views. It sounds great in theory, and perhaps it ...more

August 2, 2011

Content and Our Mobile World

by MINDSCAPE

Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more

April 8, 2011

Email Marketing and Mobile Devices: Tips To Create Mobile Friendly Email

by MINDSCAPE

I read recently that nearly 78% of all users check email on their mobile device. That got me thinking about email marketing and mobile devices…how can we improve deliverability? And how can we make ...more

March 21, 2011

A High School Student's Perspective on being a MINDSCAPE Intern

by MINDSCAPE

MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more

January 21, 2011

Dark Patterns: Interfaces Designed to Manipulate Users

by Mark Swanson

Through some random surfing over at Smashing Magazine, I came across a site devoted to Dark Patterns. I was unfamiliar with the phrase, so spent a little time reading about it. What I found was that ...more

January 7, 2011

HTML 5 and the Mobile Web

by Mark Swanson

If you’re a web developer, all the HTML5 talk of the past year or so most likely gets you pretty excited. I won’t go into the details and specs of HTML5 because chances are, if you’re reading this, ...more

January 5, 2011

People are using the mobile web to purchase (or not purchase) your products.

by Mark Swanson

Even though mainstream adoption of the mobile web as an commerce tool may be a couple years off, people are using their mobile devices to make purchasing decisions right now.more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

September 1, 2010

How much does a website cost?

by MINDSCAPE

Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more

September 22, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

by Paul Ferrier

A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more

August 24, 2009

Why Should Your Prospects Choose You? Show Them You Are Worthy!

by Pete Brand

It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

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