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Inbound Marketing Blog

November 22, 2019
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Minds of MINDSCAPE - Google Tag Manager, What the Heck is it and Why You Need To Know

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 22, 2019
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Minds of MINDSCAPE - How to Design a CTA that Converts

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 22, 2019
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Minds Of MINDSCAPE - Brand Standards, What to bring to Your Agency

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

September 4, 2019
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Minds of MINDSCAPE - Subfolder vs. Subdomain

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

August 30, 2018
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Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
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Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 15, 2018
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Minds of MINDSCAPE - How to Measure the Success of Your Blog

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 1, 2018
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Minds of MINDSCAPE - 5 Easy Ways to Improve Your Marketing Emails

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 15, 2018
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Minds of MINDSCAPE  - How to Organize Website Content

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

January 18, 2018
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Minds of MINDSCAPE - How to Prove the Value of Inbound

by Ashley Daniels

We are excited to announce the launch of our new video blog series, Minds of MINDSCAPE! In each clip, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 16, 2017
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Beating Big Business by Owning the Buyer's Journey

by Connor Manion

In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with brands like Walmart, Target, and Nike? You're not going to make 12 billion ( Apple's total in e-commerce sales in 2016) in sales revenue by giving your team a good pep talk.more

November 13, 2017
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The Cost of Selecting the Wrong CMS

by Ashley Daniels

A content management system or CMS, is at the heart of each and every website. It’s the thing that makes your website, well a website. So, choosing the right one for your business can be a huge decision. You want to choose one that meets your needs without breaking the bank.more

November 7, 2017
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6 Tips for Designing a Click-Worthy CTA

by Mark Swanson

One of the key aspects of developing a good UX ( AKA user experience) on a website is outlining clear user paths (the series of pages that site visitors are most likely to view based on their needs and interests). One way to move people down a particular path, and forward in their buying journey, is with a well crafted CTA.more

October 19, 2017
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The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and why of the title of this post. I don't really care to argue semantics with other marketers,more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying journey; content like blogs, videos, and content offers. You know, all the things that we and other marketing blogs, spend a majority of our time talking about and dispensing advice on creating.more

June 6, 2017

What a Road Trip Taught Me About Content Writing

by Connor Manion

This weekend, my girlfriend and I went on a little camping trip to the Nordhouse dunes, located on the beautiful shore of Lake Michigan. The drive was about two hours long, and despite the "no work, relaxing weekend" rule that was put into place, my thoughts soon drifted to, well, my work. I promptly began having a passionate conversation with my significant other on the ins and outs of SEO and the collaborative effort that is needed to create a truly riveting content offer.  After about twenty minutes of overly enthusiastic speech and gesticulation, I asked some nearly rhetorical question. Something like, "Isn't that just amazing?"  Only to hear the same dull "mmhmm" I had been receiving for the duration of the trip. I turned to the love of my life in outright horror! How could she not be as ardent as I on the topic of digital marketing?!  The interaction set my head spinning. I fell silent. I contemplated the repugnant reality I was living in.  That's when it hit me!  It wasn't that my girlfriend loathed digital marketing! It wasn't even that she found it dull! I had just been talking about it in the completely wrong way. I was using words she wasn't familiar with; I was over explaining simple concepts and under explaining complex ones; I was stomping through the conversation like a barbaric oaf, instead of dancing through it like a truly skilled conversationalist.  I needed to make a change in the way I was talking about my industry. If your having trouble gaining traction with your blog or other website content, maybe you do to. Below are four tips I wrote down after my car ride so that I could more effectively talk to my clients, readers, and even my girlfriend about digital marketing. Take a look, apply them to your industry, and see what improvements you can make to your content.   more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Throw away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested one of my favorite shows, Mad Men. For those of you who aren't familiar, Mad Men is a period drama set in the 1960's at a New York advertising agency. The plot is full of drama, intrigue, and — marketing wisdom? Let me explain.  On Mad Men, the advertising agencies focus on creating elaborate campaigns to sell products to consumers, we're talking storyboards, characters, themes and in-depth narratives, almost like they were creating mini-movies. Things usually culminate with the suave leading man, Don Draper, giving a grand client presentation telling an amazing story.  It happens that the same imaginative thought process and crafting of storytelling narratives used by Mad Men can be — and should — be applied to creating content for your B2B website.more

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