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Inbound Marketing Blog

November 7, 2017
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6 Tips for Designing a Click-Worthy CTA

by Mark Swanson

One of the key aspects of developing a good UX ( AKA user experience) on a website is outlining clear user paths (the series of pages that site visitors are most likely to view based on their needs ...more

October 26, 2017
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Increasing Brand Awareness Through Speaking Engagements

by Amanda Brand

What tactics are you using to raise awareness for your brand and help move people along in their buying journey? Do you blog? Post on social media? Dabble in paid search? While those are all ...more

October 24, 2017
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3 Examples of Why You Should Avoid the Latest Digital Marketing Trend

by Connor Manion

At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their ...more

October 19, 2017
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The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more

October 17, 2017
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5 Tips for Keeping Clients & Customers Happy

by Ashley Daniels

As marketers, we spend a lot of time and energy trying to move leads through the buyer’s journey and keeping them happy all the while. But what about once someone is actually a customer? What steps ...more

October 16, 2017

Why You Should be Using Heat Maps

by Ashley Daniels

Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more

October 12, 2017
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How to Pick the Perfect Inbound Agency

by Connor Manion

Awhile back we wrote a blog post about how you can find success in your partnership with an inbound marketing agency . We didn't, however, give any tips on how to actually choose an agency. To give ...more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more

October 5, 2017

10 Vlogs for the Aspiring Photographer and Videographer

by Connor Manion

I don't think I need to say how crucial video content is to a digital marketing strategy.  YouTube has over a billion users, and more than 500 million hours of videos   are watched on YouTube each ...more

September 26, 2017

How to Measure the Success of A Marketing Event

by Amanda Brand

If you are a seasoned marketer or event coordinator, then you know know that even the simplest of marketing and networking events are often more than they appear. There is a lot of work that goes on ...more

September 21, 2017
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Paid Web Fonts & Your Brand

by Ashley Daniels

One of the key elements of a brand are the fonts used in your print and marketing materials. Which makes sense because they are the thing that presents one of the most important things in your ...more

September 20, 2017
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Creating the Perfect Video Testimonial Part 2

by Connor Manion

Awhile back,  we wrotea blog post covering all of the prep work that needs to be done to shoot the perfect video testimonial...but we never actually covered the shooting part. I talked to our in ...more

September 14, 2017
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Measuring the Performance of Your Content Offer

by Connor Manion

Measuring the performance of a content offer is one of the hardest things to do in digital marketing. Why? Because there are a million and one factors that play into a visitors decision to download ...more

September 12, 2017

4 Questions to Ask When Choosing a CMS

by Connor Manion

A CMS or Content Management System is a digital program or application that allows multiple users to create, edit, review, publish, manage, and archive the various forms of content that make up a ...more

September 7, 2017
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How to Measure the Success of Your Blog

by Connor Manion

In the digital marketing world there is no shortage of things to measure, analyze, and report on. It is all too easy to fall down the rabbit hole of data your site generates. That being said, I've ...more

September 5, 2017
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Content Marketing: How to Save the Day Like Daenerys Targaryen

by Ashley Daniels

Photo credit : HBOmore

August 31, 2017

It is Your Data, Why Isn't it Your Account?

by Connor Manion

Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more

August 29, 2017

Design Trend Alert - Big, Bold Typography

by Mark Swanson

Content is king. Websites should be designed to deliver content, not merely serve as pretty wrappers to drop content into. With this growing emphasis on content it’s no surprise that typography plays ...more

August 24, 2017
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4 Reasons to Rebrand Your Social Media

by Ashley Daniels

  Your brand is a bit like a puzzle. It's made up of many pieces that all fit together to create the overall perception that people have of your organization. In our blog post last week, 3 reasons ...more

August 22, 2017
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Your website isn't perfect. It's never going to be.

by Jeff Bell

Nearly every time we partner with a business on launching their site, we run into the same roadblock - they want everything to be perfect. Every word must be reviewed, every part and product entered, ...more

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