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Inbound Marketing Blog

April 27, 2018
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Minds of MINDSCAPE - 6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

April 9, 2018
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What GDPR is and why you should care.

by Stephan Hokanson

A few weeks ago, a client (who is far more technologically sophisticated than I am) was talking about GDPR and its impact on their business. Inspired by that conversation, I decided to create a quick ...more

March 29, 2018
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Minds of MINDSCAPE - How to Measure the Success of a Marketing Event

by Connor Manion

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 27, 2018
Key Takeaways From My HubSpot Sales Services Kickstarter

Key Takeaways From My HubSpot Sales Services Kickstarter

by Jeff Bell

  Several weeks ago, I was invited to participate in the first ever Sales Services Kickstarter program hosted by HubSpot’s David Weinhaus and Dan Tyre. I have to admit, being an operations guy, I was ...more

March 22, 2018
5 Things to Expect Working with a Digital Marketing Agency

5 Things to Expect Working with a Digital Marketing Agency

by Grace Johnson-Connor

 more

March 15, 2018
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Minds of MINDSCAPE - How to Measure the Success of Your Blog

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 8, 2018
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Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

March 1, 2018
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Minds of MINDSCAPE - 5 Easy Ways to Improve Your Marketing Emails

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 22, 2018
Our Environment Impacts Your Personas. Ignore at Your Own Peril.

Our Environment Impacts Your Personas.  Ignore at Your Own Peril.

by Pete Brand

It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful.  Once you identify where your personas congregate online, you can ...more

February 15, 2018
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Minds of MINDSCAPE  - How to Organize Website Content

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 1, 2018
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Minds of MINDSCAPE - Buyer Personas

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

January 18, 2018
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Minds of MINDSCAPE - How to Prove the Value of Inbound

by Ashley Daniels

We are excited to announce the launch of our new video blog series, Minds of MINDSCAPE! In each clip, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 10, 2018
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4 Reasons to Choose WooCommerce as Your eCommerce Platform

by Ashley Daniels

Launching an eCommerce component of your business can be quite stressful. You want to make sure that you choose a platform that not only has an interface that is easy for your customers to use, but ...more

December 20, 2017
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4 Must-Try Website Design Trends for 2018

by Ashley Daniels

The year is drawing to a close. You know what that means? The "best of 2017 " and "things to look for in 2018" lists are here! No matter your area of interest, there is a list for it: movies,travel, ...more

December 12, 2017

5 Tips for Getting the Most out of Your AdWords Spend

by Ashley Daniels

Here at MINDSCAPE, while we primarily work work to drive website traffic using Inbound Marketing tactics,  we are actually big fans of PPC. PPC is a fantastic way to bolster your SEO and media ...more

December 5, 2017

"Please, for the Love of God, Stop Using Page Builders!" -  A Developer's Plea

by Matt Brand

I get it. Your website is due for an update. You've spent weeks, maybe months, designing what you'd consider the best web design to ever bless the internet. You want to share this design with the ...more

November 28, 2017

5 Signs a Chatbot is a Good Fit for Your Brand

by Ashley Daniels

If you’ve spent any time browsing the web in the last few years, you’ve probably encountered a chatbot. It popped up in the bottom corner of your screen and asked if there was anything that you ...more

November 16, 2017
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Beating Big Business by Owning the Buyer's Journey

by Connor Manion

In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with ...more

November 13, 2017
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The Cost of Selecting the Wrong CMS

by Ashley Daniels

A content management system or CMS, is at the heart of each and every website. It’s the thing that makes your website, well a website. So, choosing the right one for your business can be a huge ...more

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