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Piece of Mind | An inbound marketing blog

June 29, 2017

Should You Use GIFs in Your Digital Marketing Content?

by Ashley Daniels

I was going about my day today, texting friends, checking emails, perusing social media, I realized that no matter where I looked, I encountered GIFs (or Global Interchange Format). They were being ...more

June 19, 2017

Understanding the user and their needs is critical to digital marketing success.

by Ashley Daniels

In eCommerce, providing user paths that meet a user's secondary needs can have a significant impact on revenue.more

June 15, 2017

College Marketing Directors: How a Content Offer Turns Visitors Into Leads

by Connor Manion

Every month you have thousands of potential students visiting your website, some of whom are probably putting together their college lists. Regardless of how amazing your site content is or how great ...more

June 8, 2017

An Industry Article Synopsis: Long Scrolling Page Design

by Ashley Daniels

  A few days ago I was doing some research for a client and came across an article called, "Just Keep Scrolling! How To Design Lengthy, Lengthy Pages". There are portions of this article that are a ...more

June 6, 2017

What a Road Trip Taught Me About Content Writing

by Connor Manion

This weekend, my girlfriend and I went on a little camping trip to the Nordhouse dunes, located on the beautiful shore of Lake Michigan. The drive was about two hours long, and despite the "no work, ...more

June 1, 2017

4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

I have a co-worker who is known to say "work smarter, not harder." He's always looking for ways to make the work we do quicker and more efficient. If there is an app, website or other tool out there ...more

May 26, 2017

Fostering a Company Culture for Millennials

by Connor Manion

The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more

May 23, 2017

Content Creation for MQL's and SQL's

by Ashley Daniels

Lead generation. It's one of the greatest areas of concerns when it comes to digital marketing. The prospect of bringing in new customers for your business is super exciting. They are your lifeblood ...more

May 19, 2017

How to Create a Successful Email Re-engagement Campaign

by Connor Manion

Let's say you have an email list of exactly one thousand contacts. You have worked hard to collect these contacts, creating valuable content offers, engaging your social media followers, and blogging ...more

May 16, 2017

Defeating Writer's Block by "Flipping the Switch"

by Connor Manion

Yesterday I had a Monday morning from hell. You know, one of those Mondays where you have about a million things to do, but for some reason, every ounce of determination, self-discipline, and ...more

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