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Inbound Marketing Blog

February 24, 2020

Measure everything.

by Stephan Hokanson

The importance of metrics and looking past the numbers. I’ve gotten the same email every Friday for the last three years and I open it every single time. It’s not even pretty (I love a beautiful email) but I open it and click through. Every. Single. Time.more

January 14, 2020

Five tips on working remotely from an agency that does.

by Stephan Hokanson

Our staff doesn’t come into the office for days at a time, and we’re okay with that. “Work Remote” might be a distant second to “gig economy” as an over-hyped buzzword, but it’s definitely gaining ground. My agency, MINDSCAPE, is a midwest-based digital marketing agency that prides itself on being agile and adaptable, and we’ve been testing the Work Remote model for about a year. Along the way, we’ve learned a few things that could prove useful to other companies or departments who are evaluating remote work.more

November 22, 2019
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Minds of MINDSCAPE - Google Tag Manager, What the Heck is it and Why You Need To Know

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 22, 2019
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Minds of MINDSCAPE - How to Design a CTA that Converts

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 22, 2019
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Minds Of MINDSCAPE - Brand Standards, What to bring to Your Agency

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

September 4, 2019
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Minds of MINDSCAPE - Subfolder vs. Subdomain

by MINDSCAPE

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 6, 2019
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Podcast Episode 10- Why CRMs Suck

by MINDSCAPE

In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and what is the best form of a CRM. more

January 30, 2019
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Podcast Episode 09- Hate Change? Enjoy Irrelevance

by MINDSCAPE

In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back then aren't relevant today, adapting to new changes and accepting help is the only way to succeed moving forward.more

January 23, 2019
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Podcast Episode 08- Complexity Budget for Paid

by MINDSCAPE

In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, the methods you use to keep track of them, and determining when to change your budget. more

January 16, 2019
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Podcast Episode 07- Page Builders

by MINDSCAPE

In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the differences in limitations between page builders and code and how they are hurtful for your website's data and load time. more

January 9, 2019
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Podcast Episode 06- Buyer's Landscape

by MINDSCAPE

In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and adapting to new ways, and risks vs. reward.more

January 2, 2019
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Podcast Episode 05- Goal Setting and Knowing the Numbers

by MINDSCAPE

In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how to measure the ROI of a goal. more

December 26, 2018
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Podcast Episode 04- Paid Advertising

by MINDSCAPE

In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page of Google and the difference between paid search vs social. more

December 19, 2018
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Podcast Episode 03- Marketing & Sales Alignment

by MINDSCAPE

In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on how they can work together.more

December 12, 2018
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Podcast Episode 02- Old School Sales

by MINDSCAPE

Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ever-changing technology landscape, and what new methods are dominating the field.more

December 5, 2018
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Podcast Episode 01- Introduction Episode

by MINDSCAPE

Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss the history of MINDSCAPE and what you can expect to hear from our new podcast! more

October 25, 2018
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Minds of MINDSCAPE - How to Measure an Awareness Campaign

by Jeff Bell

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

October 11, 2018
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Minds of MINDSCAPE - 5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.  In this clip, our CEO and Co-Founder, Pete Brand, shares 5 steps you can do to build a consistent stream of new website visitors.more

September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and tricks accompanied by craft beer, unique cocktails and delicious food at The Knickerbocker inside New Holland Brewing’s Grand Rapids location.more

August 30, 2018
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Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

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