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Inbound Marketing Blog

Inbound Marketing: "Create and Execute" Training Course

So, you've heard of Inbound Marketing and want to start creating content. But you don't know where to start. You've thought about hiring a consultant to help you get more traffic and more leads, but you have allocated your resources elsewhere.  What can you do?

One place you could start is our new Inbound Marketing course. Using Inbound principles, class participants are guided through our process, learning to "create and execute" a strategy of their very own!

By the end of the course, you will be able to:

  • Identify how inbound marketing principles relate to your content marketing strategy
  • Create buyer persona profiles
  • Create a content calendar
  • Perform competitive espionage
  • Generate insights from keyword research
  • Understand SEO & identify elements which impact SEO
  • Create S.M.A.R.T.  (Specific, Measurable, Attainable, Relevant, and Timely) goals for your content marketing strategy 
  • Measure the impact of your marketing activity
  • Defend the content marketing strategy you have created

How does it work?

The course takes place over an  8 week period and is run as a hybrid—meaning half of the classes are in person and half are online. We understand that you might have a busy schedule. Whether it's getting the kids off to school in the morning or getting a jump start on your work for the day, we know that it can be hard to make time for anything else. So, in addition to half of the classes being online, we also record every single session. If you can't make it in, you can listen along with us live, or wait until you have some free-time, and listen then. 

 

Our Teaching Style:

This course is taught by MINDSCAPE CEO, Pete Brand.  Along with having roughly 17 years of experience in a field that is barely 20 years old, Pete has worked with clients in almost every industry out there, which gives him the ability to truly understand your needs.

"The Create and Execute Class was awesome! I loved the One on One consultations where I was able to get specific, immediate feedback on my Inbound Marketing game plan." 
 
         -Kirstin Kohl, Marketing Coordinator, Iserv

                                                                          

The class feels more like a conversation than a lecture. As Pete runs through a concept or idea, class participants are encouraged to ask questions, give insights, and share personal experiences. You aren't just learning from Pete in this course, you are learning from everyone around you! You receive immediate feedback, immediate input, and gain knowledge you can put to use, immediately. 

Why Choose MINDSCAPE:

The "give a man a fish..." analogy is a little played out, but entirely relevant. In choosing MINDSCAPE for your Inbound education, you are signing on to work through the Inbound process yourself. You will be receiving instruction and feedback along the way, but you will be the one in charge of your company's content strategy. We will provide you with the tools you need to reach whatever goals you set, but you won't just walk away with a strategy someone built for you; you will walk away with a knowledge of Inbound Marketing that you can continue to apply to your business year after year. And that is pretty valuable. 

 

Want to learn a little more about our course? Click below to find out if our class is right for you! 

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Topics: Strategy

Connor Manion

Written by Connor Manion

Connor is a Content Writer here at MINDSCAPE. When Connor isn't writing, he enjoys camping, travelling, reading, and playing board games.

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