Join us November 17th!
2016 Inbound Marketing Lunch & Learn
CREATE & EXECUTE: CONTENT MARKETING STRATEGY
The October 18th section of the class is full! And with the busy holiday season right around the corner, our next Create & Execute class won't be until after the new year. Stay tuned for the dates!
One important part of a successful homepage, is a navigation that makes it easy for visitors to explore the layers of your site. Our client, Columbia College of Hollywood, wanted to make it easier for visitors to navigate to the pages for specific majors (and increase traffic to those pages).
We proposed adding a drop down menu (shown above) where students could select their area of interest and navigate right to that page.
The results were overwhelming. The home page version with the drop down menu was the clear winner, it increased average page views by 23.41% and bounce rate lowered 3.82%The ability to do A/B testing is just one of the many benefits of taking a Growth-Driven Design (GDD) approach to website design.
Building the best website requires you launch fast, learn fast, and change. We have to rethink website design and approach it as a process rather than a project. It doesn't matter how good the team is, any new website design is based on educated guesses and those guesses need to be tracked and reported on. Do you think changing button color from blue to red will increase click-through-rates? Change it. Measure it. Report on it. Did it have the effect you intended? If so, move on to another piece of the site. If not, try again. This is a process, not a project.
To read the rest of this post, check out our blog!
Meet Stephan Hokanson
What brought you to MINDSCAPE?
What do you do here?
Copywriting and messaging.
What do you like to do in your free time?
If you could have one superpower what would it be? Why?
(Yes, I know that most of this is possible with a drone from Radio Shack.)