Why don’t they work?
There are several reasons why sliders aren't practical, but for the sake of writing a blog post and not a novel, I'm just going to address three of them here.
1 | Sliders serve to please the company, not the visitor
“Carousels are effective at being able to tell people in Marketing/Senior Management that their latest idea is on the Home Page.”
2 | Sliders send mixed signals
3 | Contrary to popular belief, no one actually clicks them
Are there any acceptable uses of sliders?
So, what’s replacing the slider?
1 | Hero banners with a single, targeted message
2 | Video backgrounds
3 | User self-identification