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Inbound Marketing Blog

Comparing client success & failure with digital marketing

Your success with digital marketing can be amplified dramatically if you're doing this right...

Well there's good and bad news. Because I am an optimistic person, let’s start with the good.

GOOD NEWS
Your digital marketing performance is a reflection of your product or service.

BAD NEWS
Your digital marketing performance is a reflection of your product or service.

We work with a lot of companies of all sizes who want to leverage digital marketing to take their performance to the next level. This is great, if you’re delivering a product or service and experience that delights your customers.

Here are examples of two real clients:

CLIENT A

  • Came to us wanting to drive more traffic. We made it happen.
  • With all the new traffic, the focus changed to turning them into leads. We made it happen.

CLIENT B

  • Came to us wanting to drive more traffic. We made it happen.
  • With all the new traffic, the focus changed to turning them into leads. We made it happen. 

Client A has been a huge success. Client B has not been.

What made the difference?

Client A provides a high quality experience with their service. They respond quickly to the leads we generate and the vast majority of their customers are extremely happy with the service they pay for, creating phenomenal customer reviews. That creates digital marketing gold for us that we are able to leverage to create huge momentum and even better results year over year. 

Client B really wanted the success of Client A. But when leads were generated, there was a lack of response. The potential customers would have to follow up when they didn’t receive a call. When the client was able to sell the service, there were more customers providing negative reviews than positive. While reviews for Client A were a huge asset, reviews for Client B became a liability!

This very high level example illustrates that when you provide a service or product backed with an experience that delights your customers, you’re sitting on gold!

Keys to Client A’s Success

  1. Has a service in demand
  2. Follows up on leads quickly
  3. Delivers a high quality service experience
  4. Executed an inbound strategy leveraging their assets to generate a lot of high quality traffic
  5. Executed a conversion optimization strategy leveraging the traffic to generate a lot of high quality leads FAR above the industry average conversion rate
  6. Executed a marketing automation strategy leveraging technology from initial contact to relationship nurturing to review gathering

Are you exceeding the expectations of your prospects, leads, and customers?

If you're doing it right, your digital marketing success can be amplified dramatically! Let's talk, we'd love to help you.

Topics: Strategy, Marketing

Paul Ferrier

Written by Paul Ferrier

As MINDSCAPE's Co-Founder + Chief Strategy Officer, Paul has a passion for helping organizations get the most out of their digital marketing to achieve their business goals. He helps generate hundreds of millions of dollars annually for local, national, and global clients. When he’s not working, he enjoys being on the river with his family and friends, most notably his wife and son.

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