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Pete Brand

Pete is the CEO and Co-Founder of MINDSCAPE. His passion lies in Internet Marketing, building teams, and helping companies grow. When he's not working you can typically find him hanging out with his wife and five kids, hiking or backpacking through the beautiful outdoors or fanatically watching his favorite sports teams.
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October 11, 2018
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Minds of MINDSCAPE - 5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.  In this clip, our CEO and Co-Founder, Pete Brand, shares ...more

March 8, 2018
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Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

February 22, 2018
Our Environment Impacts Your Personas. Ignore at Your Own Peril.

Our Environment Impacts Your Personas.  Ignore at Your Own Peril.

by Pete Brand

It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful.  Once you identify where your personas congregate online, you can ...more

June 15, 2016
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Is Your Website Providing Value to Your Customers?

by Pete Brand

Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more

June 9, 2016

5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more

June 1, 2016
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The Website Performance Hierarchy of Needs

by Pete Brand

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May 23, 2016
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Social media is about the community -- not about YOU!

by Pete Brand

We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more

May 16, 2016

Why Even the Most Specialized Companies Need Inbound Marketing

by Pete Brand

Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more

May 5, 2016

Why Getting to #1 on Google Isn't a Business Goal

by Pete Brand

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April 27, 2016

3 Reasons Your Content Isn't Ranking in Google Searches

by Pete Brand

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April 25, 2016

Change is Already Difficult, Don’t Make it Harder

by Pete Brand

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April 20, 2016

Average is Overcrowded: Part Two

by Pete Brand

My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to  marketing.  The interesting thing about ...more

April 18, 2016

Average is Overcrowded: Part One

by Pete Brand

This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others.  The words ...more

April 11, 2016

3 Tips for Creating a Winning Blog 

by Pete Brand

  Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 15, 2016

Uber Driver Tragedy and Contextual Advertising Gone Wrong

by Pete Brand

On February 20,  2016  Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more

March 14, 2016

How to Get Inside the Heads of Your Buyers

by Pete Brand

Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more

March 9, 2016

Despite What You May Think … Your Business Isn’t Unique!

by Pete Brand

I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more

March 1, 2016

Stop Wasting Your Money On PPC Advertising

by Pete Brand

Are you held accountable for increasing the number of visitors to your website and you’ve turned to PPC as the answer? Have you found it challenging to prove an ROI on your PPC advertising campaign? ...more

February 25, 2016

6 Reasons Your Organization Must Blog

by Pete Brand

If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more

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