In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. In this clip, our CEO and Co-Founder, Pete Brand, shares ...more
Hate change? Enjoy Irrelevance!
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The ...more
Our Environment Impacts Your Personas. Ignore at Your Own Peril.
It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful. Once you identify where your personas congregate online, you can ...more
Is Your Website Providing Value to Your Customers?
Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more
5 Steps to Build a Consistent Stream of New Website Visitors
Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more
Social media is about the community -- not about YOU!
We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more
Why Even the Most Specialized Companies Need Inbound Marketing
Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more