In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. In this clip, our CEO and Co-Founder, Pete Brand, shares ...more
Hate change? Enjoy Irrelevance!
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The ...more
Our Environment Impacts Your Personas. Ignore at Your Own Peril.
It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful. Once you identify where your personas congregate online, you can ...more
Is Your Website Providing Value to Your Customers?
Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more
5 Steps to Build a Consistent Stream of New Website Visitors
Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more
Social media is about the community -- not about YOU!
We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more
Why Even the Most Specialized Companies Need Inbound Marketing
Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more
Average is Overcrowded: Part Two
My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to marketing. The interesting thing about ...more
Average is Overcrowded: Part One
This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others. The words ...more
3 Tips for Creating a Winning Blog
Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more
Is Your Website Ever Really Dead?
I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more
Uber Driver Tragedy and Contextual Advertising Gone Wrong
On February 20, 2016 Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more
How to Get Inside the Heads of Your Buyers
Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more
Despite What You May Think … Your Business Isn’t Unique!
I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more
Stop Wasting Your Money On PPC Advertising
Are you held accountable for increasing the number of visitors to your website and you’ve turned to PPC as the answer? Have you found it challenging to prove an ROI on your PPC advertising campaign? ...more
6 Reasons Your Organization Must Blog
If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more
Why Inbound Marketing is the New SEO
I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more
How to Approach Blogging: 22 Blogging Styles
You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more
How to Prove the Value of Inbound Marketing
Are you tired of watching your competition continue to grow through their online efforts while you’re struggling to gain any traction at all?more
2015: The Year We Gained Independence & Our Identity
As each year winds down, it’s always nice to take note of the memorable events, express gratitude for the people in our lives who have made a difference, and even take some time to look at those ...more
Improve Your Digital Marketing: Calculate the True Cost of Inaction
Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for ...more
Caution: #GivingTuesday Could Be Detrimental to Your Organization
I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families. The timing couldn’t be better since everyone is ...more
3 Inbound Marketing Tips for the Holidays
With the holiday season fast approaching, I’m sure you’ve started planning for how you’re going to take advantage of the time when consumers are eager to pull out their wallets and pony up their hard ...more
14 Critical Elements to Build Into Your Content Marketing Budget
As you work through your strategic planning process, you're probably required to submit your marketing budget for the next year. The following are the top items you’ll want to consider as you ...more
5 Reasons Content Marketing Is Effective
I’m sure by now you’ve heard the phrase “Content is King” millions of times and, you’ve possibly struggled with how the heck you’re going to create the amount of content required to help you achieve ...more
4 Tips to Improve Lead Generation
If you happen to be in charge of marketing for your organization, you’re probably judged by the volume and quality of your lead generation. Unfortunately there are far too many organizations who ...more
4 Steps to Increase Your Website Traffic
One of the top questions we receive from prospective clients when they reach out to us is, “can you help us increase our website traffic?” You’d think, based on what we do, that this would be a ...more
Big Data Helps Marketers Do These Two Things
Big data. It’s a phrase you’ve heard a lot the last few years. It's a $125 billion industry. But what is it, really? Big data is simply the practice of collecting large data sets that can be analyzed ...more
7 Reasons your Digital Strategy isn't Working
One of the most frustrating experiences for a marketing professional, or a business owner, is to invest time and energy into your marketing and receive less than desirable results. As much as you’d ...more
4 Steps to Design an Optimal User Experience
Can you remember a time where you visited a site and it felt as though the company knew you very well and were able to anticipate your every move before you made it? How about a time when you visited ...more
2014: A Year In Review
WOW! Have you ever had one of those years where you are celebrating New Year’s Eve and you’re struggling to understand how an entire year could have passed since your last celebration? If so, then ...more
8 Key Elements to Get to the Top of Google
Staying up-to-date on the latest online developments is extremely important if you want your business to do well. The fundamentals of search engine optimization don’t change often (although the panda ...more
Four Reasons You Should Turn Your Passion Into a Career
Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire ...more
Get Return Visitors Through Engagement
How many times have you found yourself looking at your website statistics and noticed that 90%+ of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more
Social Media: More About Listening Than What You Had for Lunch!
I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.” I’ve heard it so many times that it’s permanently ingrained into my brain. How ...more
Do You Work Hard to Attract Prospects and Then Give Them the Middle Finger?
I’m sure your first instinct is to say, “Heck no…I would never do that!” Are you sure about that? Now, I’m not talking about literally “flying the bird” in the face of your prospects. However, I ...more
Are You Really an Entrepreneur … Or Simply a Service Provider?
I think every business owner has come to a point in their business career when they say to themselves, “Sometimes I think it would be much easier to just go get another job!” Well, if you haven’t, I ...more
Link Building DOs and DON'Ts
Link building is an extremely important part of search engine optimization and is a critical part of developing an online presence. Unfortunately, it can be a long process and if not done correctly, ...more
How the Google + Project will Make Our Lives Easier
I’m sure you remember Google Wave right? What about Google Buzz? When those services began I have to admit I was very excited to get in and try them out, and before I even had the chance, I was ...more
6 steps to successful web development
We’ve all found ourselves in the position of wondering what we could do to make a successful website and capitalize on the tremendous opportunities that exist online. If you are over the age of 35, ...more
3 Reasons Why Marketing Sucks
I am guessing if you know me and that I own an Internet Marketing firm that you think I’ve either lost my mind or that I am planning on a career change very quickly. I’d have to say I’m getting ...more
Focus on Providing Value, Not Making Money
It's easy to get caught in the trap of constantly focusing on how we can make more money with our business. Some nights you lay in bed tossing and turning trying to figure out how you can increase ...more
Is Social Media Relevant for B2B?
If you are like me you’ve probably attended a number of social media seminars where the speakers guarantee you they’ll teach you exactly what it will take to succeed in Social Media. The only problem ...more
Testing and Measurement is Critical to Online Success: 9 Metrics to Keep an Eye On
I don’t know about you but I am sick and tired of attending workshops, reading articles and blog posts, and hearing the same statement over an over again, “To be successful online you need to test, ...more
I Have a Facebook Fan Page and Twitter Account ... How do I get Fans and Followers?
I received an email today from someone who is taking steps to get their company engaged in social media and now that they've got a presence, they'd like to know how to get followers and fans. I am ...more
Build Traffic to Your Website through Blogging
If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each ...more
Step-by-Step Process to STOP Wasting Money On Your Online Marketing
So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of ...more
Focus On Profitable, Targeted Traffic to Succeed Online
It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the ...more
Why Should Your Prospects Choose You? Show Them You Are Worthy!
It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more
You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!
Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more
Doing Good and Having Fun Can Transcend a Language Barrier
Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy ...more
What Excuse are You Using to Not Improve Your Situation?
I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more
Take a Break from Focusing on Your Success and Focus on Giving Back!
I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more
Use Email Marketing to Increase Your Value
How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, ...more
Support Your Website Visitors through Empowerment
It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more
Seven Steps to Lose Weight with Twitter
You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more
Five Steps to Market Your Business with Text Messaging
I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice?more
How to Build an Online Community with Your Offline Customers
Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more
How to Use Twitter to Build Customer Loyalty
If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.more
How to Use Twitter for Sales Prospecting
I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more
How To Use Twitter for Your Business
Heck, until recently I didn't really understand the true power of Twitter so I figure this would be a good place to clear it all up.more
Confessions of a REFORMED Twitter Spammer
I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to ...more
Does Mindscape Know What They are Doing ... Or are They a Fraud?!?
Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more
Mindscape's HUGE Announcement
It's been a couple incredible days here at Mindscape! Yesterday we officially launched our new You Tube Channel which we've named the Mindscape Minute.more
Don't Let Social Media Steal Your Time!
I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more
Human Needs versus Business Needs ... Where are you?
Have you ever found yourself questioning why some people use such poor judgment?more
7 Steps to Create Massive Online Buzz
Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of ...more
Build a Purpose Driven Website
Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.more
Use Amazon.com to Get to Know Your Buyers Intimately
NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more
Building Trust and Friendships with Social Media
I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their ...more
WARNING! Facebook can destroy your future!
I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make ...more
How to Build a Killer Email Database
It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the ...more
How to Create a Winning Content Strategy
How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and ...more
Dominate Your Online Competition Through Espionage
Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand ...more
Turn Your Website into an ATM Machine with Email Marketing
How many times have you found yourself in a discussion with one of your clients where you heard them say, "I didn't know you guys did that?" or "I never thought of taking that approach." I am not ...more
If you want your website visitors to remember you ... ENGAGE THEM!
How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more
How to set up a Google Analytics account to track your website visitors
I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics. The reason for this is twofold. First of all setting up a Google Analytics account ...more
Don't focus on making more money .... focus on providing more value!
Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more
Do you want to be successful online? Just do SOMETHING!
I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more
If you JUST build it ... They WON'T come!
You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more
Things to Consider When Planning Your Website
For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more
Does Social Networking Really Work? You Tell Me!
I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more
Resolve to Increase Your Online Revenue in 2009 - AND STICK TO IT!!!
Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but ...more
Marketing with Twitter
If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter ...more
Opportunity + Planned Consistency = HUGE SUCCESS!
I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more
Let your passion fuel your new Internet business initiative
Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more
Developing the proper mindset to maximize your online revenue (PART 2)
I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more