In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. In this clip, our CEO and Co-Founder, Pete Brand, shares ...more
Hate change? Enjoy Irrelevance!
Last year, I attended an event where the speaker told a story that really just stuck with me. He shared the highlights of a conversation he recently had with a “fifty something” male executive. The ...more
Our Environment Impacts Your Personas. Ignore at Your Own Peril.
It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful. Once you identify where your personas congregate online, you can ...more
Is Your Website Providing Value to Your Customers?
Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more
5 Steps to Build a Consistent Stream of New Website Visitors
Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more
Social media is about the community -- not about YOU!
We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more
Why Even the Most Specialized Companies Need Inbound Marketing
Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more
Average is Overcrowded: Part Two
My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to marketing. The interesting thing about ...more
Average is Overcrowded: Part One
This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others. The words ...more
3 Tips for Creating a Winning Blog
Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more
Is Your Website Ever Really Dead?
I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more
Uber Driver Tragedy and Contextual Advertising Gone Wrong
On February 20, 2016 Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more
How to Get Inside the Heads of Your Buyers
Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more
Despite What You May Think … Your Business Isn’t Unique!
I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more
Stop Wasting Your Money On PPC Advertising
Are you held accountable for increasing the number of visitors to your website and you’ve turned to PPC as the answer? Have you found it challenging to prove an ROI on your PPC advertising campaign? ...more