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Pete Brand

Pete is the CEO and Co-Founder of MINDSCAPE. His passion lies in Internet Marketing, building teams, and helping companies grow. When he's not working you can typically find him hanging out with his wife and five kids, hiking or backpacking through the beautiful outdoors or fanatically watching his favorite sports teams.
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October 11, 2018
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Minds of MINDSCAPE - 5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise.  In this clip, our CEO and Co-Founder, Pete Brand, shares ...more

March 8, 2018
Hate change_?noresize

Hate change?  Enjoy Irrelevance!

by Pete Brand

Last year, I attended an event where the speaker told a story that really just stuck with me. He shared  the highlights of a conversation he recently had with a “fifty something” male executive. The ...more

February 22, 2018
Our Environment Impacts Your Personas. Ignore at Your Own Peril.

Our Environment Impacts Your Personas.  Ignore at Your Own Peril.

by Pete Brand

It’s no mystery that it’s critical to intimately understand the personas you serve if you want your marketing to be successful.  Once you identify where your personas congregate online, you can ...more

June 15, 2016

Is Your Website Providing Value to Your Customers?

by Pete Brand

Do you have plenty of people going to your website, but leaving before doing anything? Has this led to you believe that your website is a useless marketing tool for your business? Before you tell ...more

June 9, 2016

5 Steps to Build a Consistent Stream of New Website Visitors

by Pete Brand

Are you struggling to gain traction with your digital efforts because you’re not receiving enough traffic? Do you receive constant complaints from your sales team about the lack of (or quality of) ...more

June 1, 2016

The Website Performance Hierarchy of Needs

by Pete Brand


May 23, 2016

Social media is about the community -- not about YOU!

by Pete Brand

We've all seen them -- the infamous "Self Promoters." These are people and companies who use social media as a platform to pound their own chest, and talk about how great they are. In fact, you may ...more

May 16, 2016

Why Even the Most Specialized Companies Need Inbound Marketing

by Pete Brand

Inbound marketing makes perfect sense for companies that sell large volumes of products directly to consumers. Prospects click on an advertisement or social media mention and head straight to the ...more

May 5, 2016

Why Getting to #1 on Google Isn't a Business Goal

by Pete Brand


April 27, 2016

3 Reasons Your Content Isn't Ranking in Google Searches

by Pete Brand


April 25, 2016

Change is Already Difficult, Don’t Make it Harder

by Pete Brand


April 20, 2016

Average is Overcrowded: Part Two

by Pete Brand

My last post was a bit different than the majority of the content we share on the MINDSCAPE blog as it related more to personal positioning than it did to  marketing.  The interesting thing about ...more

April 18, 2016

Average is Overcrowded: Part One

by Pete Brand

This post was orginally published on August 22, 2013, but is still relevant. Enjoy! Average is a word used to describe mathematical statistics or to show a comparative value to others.  The words ...more

April 11, 2016

3 Tips for Creating a Winning Blog 

by Pete Brand

  Hopefully you’ve gotten to the point where you’ve accepted the fact that blogging is critical to your digital strategy, and most importantly, to attracting strangers to your website. If you’re ...more

March 28, 2016

Is Your Website Ever Really Dead?

by Pete Brand

I first became involved in website and application development 17 years ago, when it was a fledgling concept with very few rules or established best practices. Back then, the only thing marketers ...more

March 15, 2016

Uber Driver Tragedy and Contextual Advertising Gone Wrong

by Pete Brand

On February 20,  2016  Kalamazoo, Michigan experienced one of the worst tragedies to ever occur in the city. Residents were terrified as the news began to spread that there was a killer on the loose. ...more

March 14, 2016

How to Get Inside the Heads of Your Buyers

by Pete Brand

Do you feel like you know who your customers are and what’s most important to them? I don’t believe a marketing professional or business owner has ever admitted to me that they don’t know their ...more

March 9, 2016

Despite What You May Think … Your Business Isn’t Unique!

by Pete Brand

I went out for a nice long hike yesterday to take advantage of the “warm” (42 degree) Michigan “winter weather” and started to reflect on some of the recent conversations I’ve had with business ...more

March 1, 2016

Stop Wasting Your Money On PPC Advertising

by Pete Brand

Are you held accountable for increasing the number of visitors to your website and you’ve turned to PPC as the answer? Have you found it challenging to prove an ROI on your PPC advertising campaign? ...more

February 25, 2016

6 Reasons Your Organization Must Blog

by Pete Brand

If you’re like the majority of the marketing professionals in the world where your stomach gets tight the moment you read, or are told of the importance of blogging, it might be due to the fact you ...more

January 21, 2016

Why Inbound Marketing is the New SEO

by Pete Brand

I’m sure your inbox gets cluttered each week with the “We can get you to #1 on Google” SEO emails (just like mine does), and you’ve probably been receiving them for a long time. Based on feedback ...more

January 14, 2016

How to Approach Blogging: 22 Blogging Styles

by Pete Brand

You’ve probably heard the cornerstone of Inbound Marketing, as well as being found online, is to consistently create compelling and valuable content for the personas you serve. And the most effective ...more

January 7, 2016

How to Prove the Value of Inbound Marketing

by Pete Brand

Are you tired of watching your competition continue to grow through their online efforts while you’re struggling to gain any traction at all?more

December 23, 2015

2015: The Year We Gained Independence & Our Identity

by Pete Brand

As each year winds down, it’s always nice to take note of the memorable events, express gratitude for the people in our lives who have made a difference, and even take some time to look at those ...more

December 17, 2015

Improve Your Digital Marketing: Calculate the True Cost of Inaction

by Pete Brand

Please raise your hand if you’ve ever found yourself haunted by the fact that your competition is kicking your ass online. You know what I’m talking about… Every time you do a search on Google for ...more

December 1, 2015

Caution: #GivingTuesday Could Be Detrimental to Your Organization

by Pete Brand

I must admit I initially loved the concept of #GivingTuesday and how it’s a nice invitation to help others beyond our own friends and families.  The timing couldn’t be better since everyone is ...more

November 3, 2015

3 Inbound Marketing Tips for the Holidays

by Pete Brand

With the holiday season fast approaching, I’m sure you’ve started planning for how you’re going to take advantage of the time when consumers are eager to pull out their wallets and pony up their hard ...more

October 29, 2015

14 Critical Elements to Build Into Your Content Marketing Budget

by Pete Brand

As you work through your strategic planning process, you're probably required to submit your marketing budget for the next year. The following are the top items you’ll want to consider as you ...more

October 23, 2015

5 Reasons Content Marketing Is Effective

by Pete Brand

I’m sure by now you’ve heard the phrase “Content is King” millions of times and, you’ve possibly struggled with how the heck you’re going to create the amount of content required to help you achieve ...more

October 20, 2015

4 Tips to Improve Lead Generation

by Pete Brand

If you happen to be in charge of marketing for your organization, you’re probably judged by the volume and quality of your lead generation.  Unfortunately there are far too many organizations who ...more

October 15, 2015

4 Steps to Increase Your Website Traffic

by Pete Brand

One of the top questions we receive from prospective clients when they reach out to us is, “can you help us increase our website traffic?”  You’d think, based on what we do, that this would be a ...more

October 8, 2015

Big Data Helps Marketers Do These Two Things

by Pete Brand

Big data. It’s a phrase you’ve heard a lot the last few years. It's a $125 billion industry. But what is it, really? Big data is simply the practice of collecting large data sets that can be analyzed ...more

October 6, 2015

7 Reasons your Digital Strategy isn't Working

by Pete Brand

One of the most frustrating experiences for a marketing professional, or a business owner, is to invest time and energy into your marketing and receive less than desirable results. As much as you’d ...more

September 30, 2015

4 Steps to Design an Optimal User Experience

by Pete Brand

Can you remember a time where you visited a site and it felt as though the company knew you very well and were able to anticipate your every move before you made it? How about a time when you visited ...more

January 13, 2015

2014: A Year In Review

by Pete Brand

WOW! Have you ever had one of those years where you are celebrating New Year’s Eve and you’re struggling to understand how an entire year could have passed since your last celebration? If so, then ...more

September 26, 2012

8 Key Elements to Get to the Top of Google

by Pete Brand

Staying up-to-date on the latest online developments is extremely important if you want your business to do well. The fundamentals of search engine optimization don’t change often (although the panda ...more

July 5, 2012

Four Reasons You Should Turn Your Passion Into a Career

by Pete Brand

Do you go to sleep at night dreading the next day? Are you more concerned with making money than you are for your own happiness? I am amazed at how many conversations I witness where the entire ...more

March 3, 2012

Get Return Visitors Through Engagement

by Pete Brand

How many times have you found yourself looking at your website statistics and noticed that 90%+ of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more

September 14, 2011

Social Media: More About Listening Than What You Had for Lunch!

by Pete Brand

I’m sure you’ve heard the phrase, “We have two ears and one mouth, and therefore we should listen more than we speak.” I’ve heard it so many times that it’s permanently ingrained into my brain. How ...more

August 24, 2011

Do You Work Hard to Attract Prospects and Then Give Them the Middle Finger?

by Pete Brand

I’m sure your first instinct is to say, “Heck no…I would never do that!” Are you sure about that? Now, I’m not talking about literally “flying the bird” in the face of your prospects. However, I ...more

August 12, 2011

Are You Really an Entrepreneur … Or Simply a Service Provider?

by Pete Brand

I think every business owner has come to a point in their business career when they say to themselves, “Sometimes I think it would be much easier to just go get another job!” Well, if you haven’t, I ...more

August 7, 2011

Link Building DOs and DON'Ts

by Pete Brand

Link building is an extremely important part of search engine optimization and is a critical part of developing an online presence. Unfortunately, it can be a long process and if not done correctly, ...more

July 1, 2011

How the Google + Project will Make Our Lives Easier

by Pete Brand

I’m sure you remember Google Wave right? What about Google Buzz? When those services began I have to admit I was very excited to get in and try them out, and before I even had the chance, I was ...more

June 12, 2011

6 steps to successful web development

by Pete Brand

We’ve all found ourselves in the position of wondering what we could do to make a successful website and capitalize on the tremendous opportunities that exist online. If you are over the age of 35, ...more

May 27, 2011

3 Reasons Why Marketing Sucks

by Pete Brand

I am guessing if you know me and that I own an Internet Marketing firm that you think I’ve either lost my mind or that I am planning on a career change very quickly. I’d have to say I’m getting ...more

May 15, 2011

Focus on Providing Value, Not Making Money

by Pete Brand

It's easy to get caught in the trap of constantly focusing on how we can make more money with our business. Some nights you lay in bed tossing and turning trying to figure out how you can increase ...more

January 11, 2011

Is Social Media Relevant for B2B?

by Pete Brand

If you are like me you’ve probably attended a number of social media seminars where the speakers guarantee you they’ll teach you exactly what it will take to succeed in Social Media. The only problem ...more

November 11, 2010

Testing and Measurement is Critical to Online Success: 9 Metrics to Keep an Eye On

by Pete Brand

I don’t know about you but I am sick and tired of attending workshops, reading articles and blog posts, and hearing the same statement over an over again, “To be successful online you need to test, ...more

February 11, 2010

I Have a Facebook Fan Page and Twitter Account ... How do I get Fans and Followers?

by Pete Brand

I received an email today from someone who is taking steps to get their company engaged in social media and now that they've got a presence, they'd like to know how to get followers and fans. I am ...more

December 4, 2009

Build Traffic to Your Website through Blogging

by Pete Brand

If you've ever been deep sea fishing I'm sure you remember how there were far more fishing poles with lines in the water than there were people on the boat. This helped increase the chances that each ...more

November 17, 2009

Step-by-Step Process to STOP Wasting Money On Your Online Marketing

by Pete Brand

So it's been a touch over two months since I posted my rant on the "posers" in the online marketing world. Believe it or not I am still fired up over the "hacks" that swindle business owners out of ...more

August 31, 2009

Focus On Profitable, Targeted Traffic to Succeed Online

by Pete Brand

It drives me nuts when I'm helping a client who trusted a, so called, "professional" to help them with their optimization or pay-per-click campaign, and all they did was flush their money down the ...more

August 24, 2009

Why Should Your Prospects Choose You? Show Them You Are Worthy!

by Pete Brand

It's interesting to look at the process people go through when starting a new website ... Once they decide they need a site they begin to plan what content they'd like to have on the site. The ...more

July 3, 2009

You May Think You Are Helping Others ... But Find Out You Were The One Getting Helped!

by Pete Brand

Today was an amazing day down here in the Dominican Republic on many levels. Although I leave tomorrow to come home, I am not returning alone. I'll be bringing memories of all the kids we had the ...more

July 1, 2009

Doing Good and Having Fun Can Transcend a Language Barrier

by Pete Brand

Well I am on day three down here in the Dominican Republic and somehow my body is still functioning. I won't lie ... I am not someone that partakes in much physical labor. It's not that I don't enjoy ...more

June 30, 2009

What Excuse are You Using to Not Improve Your Situation?

by Pete Brand

I can't tell you how many times I've came up with what I believed was an incredible idea, and either came up with a reason why it wouldn't work or simply didn't take any action toward making that ...more

June 29, 2009

Take a Break from Focusing on Your Success and Focus on Giving Back!

by Pete Brand

I know I typically use this blog to write about Internet marketing strategies, web marketing tactics, and basically whatever it takes to be successful online. Well, in my opinion there is no reason ...more

June 11, 2009

Use Email Marketing to Increase Your Value

by Pete Brand

How many times have you purchased something where you knew you weren't getting all the benefits that you could? A perfect example of this is one that all of us in our mid-to-late thirties, and up, ...more

June 10, 2009

Support Your Website Visitors through Empowerment

by Pete Brand

It's amazing how many sites I end up on these days that have still not embraced the interactivity available online.more

June 8, 2009

Seven Steps to Lose Weight with Twitter

by Pete Brand

You might be saying, "Come on now! The only thing social media does is add to my waistline since I spend too much time in front of the computer."more

June 1, 2009

Five Steps to Market Your Business with Text Messaging

by Pete Brand

I remember the days before cell phones. Remember when you needed to wait until your friend returned home from the beach, or from thier cross-town visit with Aunt Bernice?more

May 31, 2009

How to Build an Online Community with Your Offline Customers

by Pete Brand

Let's face it, the Internet has changed the world and no matter what type of business you have, YOU NEED to figure out how to use it for your company.more

May 20, 2009

How to Use Twitter to Build Customer Loyalty

by Pete Brand

If you are anything like me you are probably of the mindset that the Internet has significantly lessened the level of customer loyalty that most companies are accustomed to.more

May 19, 2009

How to Use Twitter for Sales Prospecting

by Pete Brand

I find it strange how it's possible to go from having a difficult time grasping the concept of something, to finding endless ways to use it in a matter of a few months!more

May 18, 2009

How To Use Twitter for Your Business

by Pete Brand

Heck, until recently I didn't really understand the true power of Twitter so I figure this would be a good place to clear it all up.more

April 29, 2009

Confessions of a REFORMED Twitter Spammer

by Pete Brand

I HATE spam just as much as you do I promise! I already receive over 100 legitimate emails each day and if you were to add the amount of spam messages I get I'd say the number would be closer to ...more

April 26, 2009

Does Mindscape Know What They are Doing ... Or are They a Fraud?!?

by Pete Brand

Don't you love it when one of your "competitors" gives counsel to one of your clients or friends and tries to discredit you while only working with partial information?more

April 22, 2009

Mindscape's HUGE Announcement

by Pete Brand

It's been a couple incredible days here at Mindscape! Yesterday we officially launched our new You Tube Channel which we've named the Mindscape Minute.more

April 14, 2009

Don't Let Social Media Steal Your Time!

by Pete Brand

I was talking with a business acquaintance yesterday about the power of Facebook and Twitter.more

April 13, 2009

Human Needs versus Business Needs ... Where are you?

by Pete Brand

Have you ever found yourself questioning why some people use such poor judgment?more

April 10, 2009

7 Steps to Create Massive Online Buzz

by Pete Brand

Can you remember a time when you were with your friends or family and you saw something on TV that was directly related to something you or your company produced? Can you remember the feeling of ...more

April 9, 2009

Build a Purpose Driven Website

by Pete Brand

Imagine for a minute, if you will, that you have just heard an incredible story about a new product on a news broadcast.more

April 8, 2009

Use Amazon.com to Get to Know Your Buyers Intimately

by Pete Brand

NEWS FLASH: Your buyers don't care about you, your company, or your products! They only care about "What's in it for them!"more

April 7, 2009

Building Trust and Friendships with Social Media

by Pete Brand

I've been in quite a few meetings lately where I listen to people complain about their declining sales numbers and they all seem to be focused intensely on the next tactic to use to increase their ...more

April 6, 2009

WARNING! Facebook can destroy your future!

by Pete Brand

I’ve always been an a fairly conservative guy. Well that is once I entered the business world around 20 years ago. I’ve recently begun to marvel at how some of todays younger people seem to make ...more

April 2, 2009

How to Build a Killer Email Database

by Pete Brand

It is amazing how many companies don't realize how incredibly valuable a solid email database is. It's truly the most valuable online asset a company has, and yet, they seem to completely ignore the ...more

March 31, 2009

How to Create a Winning Content Strategy

by Pete Brand

How many times have you found yourself wishing you could find the perfect salesperson? You know the kind ... the salesperson who is at the office every day clearly communicating your message and ...more

March 30, 2009

Dominate Your Online Competition Through Espionage

by Pete Brand

Typically when we hear the word espionage we don't think of it as a strategy to legitimately increase your business. The word always seems to accompany an image of someone being led away in hand ...more

March 29, 2009

Turn Your Website into an ATM Machine with Email Marketing

by Pete Brand

How many times have you found yourself in a discussion with one of your clients where you heard them say, "I didn't know you guys did that?" or "I never thought of taking that approach." I am not ...more

March 27, 2009

If you want your website visitors to remember you ... ENGAGE THEM!

by Pete Brand

How many times have you found yourself looking at your website statistics and noticed that 90% + of your visitors were brand new? You may have looked at that statistic and found yourself getting ...more

March 23, 2009

How to set up a Google Analytics account to track your website visitors

by Pete Brand

I talk quite a bit about tracking the results of your website and typically refer everyone to Google Analytics. The reason for this is twofold. First of all setting up a Google Analytics account ...more

March 23, 2009

Don't focus on making more money .... focus on providing more value!

by Pete Brand

Most of us get caught in the trap of constantly focusing on how we can make more money with our businesses. You know how it is ... some nights you lay there in bed tossing and turning trying to ...more

March 18, 2009

Do you want to be successful online? Just do SOMETHING!

by Pete Brand

I listened to a webinar yesterday that was put on by Yanik Silver . There was a ton of great info on how to discover your unique genius - and combine what you love with meaning and income. One of the ...more

March 17, 2009

If you JUST build it ... They WON'T come!

by Pete Brand

You may be one of those frustrated companies who spent tens of thousands of dollars on your website and feel like you want to jump out the window because you are getting absolutely no results and ...more

March 16, 2009

Things to Consider When Planning Your Website

by Pete Brand

For some of you the thought of planning your website might be a foreign concept. Please don't let that statment get you upset, it is simply a reality. Most companies put very little thought into the ...more

January 23, 2009

Does Social Networking Really Work? You Tell Me!

by Pete Brand

I received an email about three weeks ago regarding a potential interview opportunity with a gentleman ( Martin Meyer-Gossner) from Germany (at the time I thought he resided in the Netherlands). He ...more

January 20, 2009

Resolve to Increase Your Online Revenue in 2009 - AND STICK TO IT!!!

by Pete Brand

Ever year when the clock strikes midnight and we usher in a new year I get excited for all the new possiblities. I know this is simply a point of view and it truly is just another day of course, but ...more

October 24, 2008

Marketing with Twitter

by Pete Brand

If you are at all like me you've probably looked at Twitter as a useless waste of time. Like I really care if someone is clipping their toenails! The only problem about my initial thoughts on Twitter ...more

April 2, 2008

Opportunity + Planned Consistency = HUGE SUCCESS!

by Pete Brand

I figured since we are in the early stages and focusing on developing the proper mindset for your online success, I'd bring up a couple things I like to focus on that get me extremely motivated. When ...more

March 28, 2008

Let your passion fuel your new Internet business initiative

by Pete Brand

Alright! Now you have taken the time to determine exactly what you want with no boundaries and you've also taken the time to figure out what results you'll need to produce to attain this goal. ...more

March 27, 2008

Developing the proper mindset to maximize your online revenue (PART 2)

by Pete Brand

I am hopeful you've recognized the value in brainstorming and coming up with a "no holds barred" version of what you want to accomplish on the Internet. Over the years we all become conditioned to ...more

March 21, 2008

Developing the proper mindset to maximize your online revenue (PART 1)

by Pete Brand

Many companies simply don’t take the correct mental approach to developing their online strategy. Without this, the foundation will be weak and the opportunity for success can be greatly diminished. ...more

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