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Paul Ferrier

As MINDSCAPE's Co-Founder + Chief Strategy Officer, Paul has a passion for helping organizations get the most out of their digital marketing to achieve their business goals. He helps generate hundreds of millions of dollars annually for local, national, and global clients. When he’s not working, he enjoys being on the river with his family and friends, most notably his wife and son.
Find me on:
June 28, 2018
Babbitts Sports Center sells motorcycles, ATVs, and snowmobiles

Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.

by Paul Ferrier

If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

 more

April 15, 2016

4 Website Development Tips for Startups

by Paul Ferrier

When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those ...more

April 8, 2016

What Does Google's Right Side Ad Removal Mean for Your Digital Strategy?

by Paul Ferrier

Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the ...more

March 21, 2016

How to Improve the ROI of Your e-Commerce Marketing

by Paul Ferrier

more

February 2, 2016

We are Hypocrites: Our Inbound Marketing Results

by Paul Ferrier

I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

January 19, 2016

Example: Turning great content into valuable content

by Paul Ferrier

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more

November 5, 2015

Your Content Strategy Needs a Content Calendar

by Paul Ferrier

Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more

October 27, 2015

Comparing client success & failure with digital marketing

by Paul Ferrier

Your success with digital marketing can be amplified dramatically if you're doing this right...more

October 13, 2015

Inbound marketing: It's sexy and valuable [Annual Report]

by Paul Ferrier

Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more

November 5, 2013

Ford.com: A Lesson in Data-Driven User Experience

by Paul Ferrier

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more

October 17, 2013

Bing It On: A Risky Win

by Paul Ferrier

Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more

October 2, 2013

UX Fail: Jimmy John's New Site

by Paul Ferrier

There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more

August 20, 2013

Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]

by Paul Ferrier

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

July 23, 2013

Google: Big (Ad) Brother?

by Paul Ferrier

Today, in my email, I noticed the following ad:more

August 16, 2012

How to Create a Content Calendar

by Paul Ferrier

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

January 10, 2012

Email Subject Lines: Increasing Your Open Rate With Problems?

by Paul Ferrier

I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more

October 10, 2011

Beyond SEO...Improving Your Bottom Line

by Paul Ferrier

We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more

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