If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more
Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.
A UX Lesson with Trucks: GMC vs Ford
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more
4 Website Development Tips for Startups
When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those ...more
What Does Google's Right Side Ad Removal Mean for Your Digital Strategy?
Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the ...more
We are Hypocrites: Our Inbound Marketing Results
I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more
Example: Turning great content into valuable content
We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more
Your Content Strategy Needs a Content Calendar
Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more
Comparing client success & failure with digital marketing
Your success with digital marketing can be amplified dramatically if you're doing this right...more
Inbound marketing: It's sexy and valuable [Annual Report]
Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more
Ford.com: A Lesson in Data-Driven User Experience
During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more
Bing It On: A Risky Win
Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more
UX Fail: Jimmy John's New Site
There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more
Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]
One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more
How to Create a Content Calendar
As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more
Can a Mobile App Help With SEO?
I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more
Email Subject Lines: Increasing Your Open Rate With Problems?
I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more
Beyond SEO...Improving Your Bottom Line
We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more
Google's Panda Update: Signals take power
If you're focused on getting your site to the top of the search engines, you understand the battle we have against spammers (crap sites). Google is constantly trying to further optimize their ...more
The Good And Bad of Google's New War on Content Farms (and How It Affects You)
Google announced late yesterday that it will make a major shift to its algorithm to significantly improve the quality of their search results by punishing and effectively diminishing content farm ...more
Why is Google covering their PPC advertisers?
I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this: Local Search: The new local search map slides down ...more
Google Instant Preview will influence future website design
Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more
New Facebook + Bing Partnership = Wakeup Call
Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more
Facebook Chat to Drop IE6 Support (from Mashable.com)
I am SO happy to see Mashable.com report that Facebook Chat is dropping IE6 support. As long as people are forced to use IE6, they are forced to use a browser that doesn't take advantage of the ...more
The Incredible Value of SEO vs PPC
If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more
Facebook: Invite All Friends Code
Ok, if you've spent any time inviting friends on Facebook to become a fan of something, you know it can take forever. Here's some quick instructions on how to invite all your friends instantly.more
Spend More Time With Your Family (and have a job)
Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more
IE6's Nail In The Coffin? Thank You Google.
I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more
Getting (or Staying) Motivated With A Positive Attitude
I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It's no secret the last year has been very difficult for people personally and ...more
WARNING: Qualify Your "Internet Marketing Specialist"
For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more
Why "Make My Logo Bigger" Can Actually Hurt You
A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more
Do friends really influence purchases in social networks? The answer is...
Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network. And I read it, of course. So I'll save you some time and give you a simple ...more
Ways to Innovate Your Company and Boost Your Bottom Line
Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more
ENGAGE with Social Media or Risk HURTING Your Brand
I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more
Tips on selecting a domain name
A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more
Email Marketing: Work hard to earn their business. Work hard to keep their permission.
We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more
da Vinci Style Marketing - Creativity with a business purpose
I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more