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Paul Ferrier

As MINDSCAPE's Co-Founder + Chief Strategy Officer, Paul has a passion for helping organizations get the most out of their digital marketing to achieve their business goals. He helps generate hundreds of millions of dollars annually for local, national, and global clients. When he’s not working, he enjoys being on the river with his family and friends, most notably his wife and son.
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June 28, 2018
Babbitts Sports Center sells motorcycles, ATVs, and snowmobiles

Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.

by Paul Ferrier

If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more

January 25, 2018
A UX Lesson

A UX Lesson with Trucks: GMC vs Ford

by Paul Ferrier

How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more

November 14, 2016

No Picasso here. Getting real digital marketing results.

by Paul Ferrier

 more

April 15, 2016

4 Website Development Tips for Startups

by Paul Ferrier

When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those ...more

April 8, 2016

What Does Google's Right Side Ad Removal Mean for Your Digital Strategy?

by Paul Ferrier

Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the ...more

March 21, 2016

How to Improve the ROI of Your e-Commerce Marketing

by Paul Ferrier

more

February 2, 2016

We are Hypocrites: Our Inbound Marketing Results

by Paul Ferrier

I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more

January 19, 2016

Example: Turning great content into valuable content

by Paul Ferrier

We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more

November 5, 2015

Your Content Strategy Needs a Content Calendar

by Paul Ferrier

Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more

October 27, 2015

Comparing client success & failure with digital marketing

by Paul Ferrier

Your success with digital marketing can be amplified dramatically if you're doing this right...more

October 13, 2015

Inbound marketing: It's sexy and valuable [Annual Report]

by Paul Ferrier

Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more

November 5, 2013

Ford.com: A Lesson in Data-Driven User Experience

by Paul Ferrier

During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more

October 17, 2013

Bing It On: A Risky Win

by Paul Ferrier

Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more

October 2, 2013

UX Fail: Jimmy John's New Site

by Paul Ferrier

There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more

August 20, 2013

Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]

by Paul Ferrier

One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more

July 23, 2013

Google: Big (Ad) Brother?

by Paul Ferrier

Today, in my email, I noticed the following ad:more

August 16, 2012

How to Create a Content Calendar

by Paul Ferrier

As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more

January 30, 2012

Can a Mobile App Help With SEO?

by Paul Ferrier

I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more

January 10, 2012

Email Subject Lines: Increasing Your Open Rate With Problems?

by Paul Ferrier

I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more

October 10, 2011

Beyond SEO...Improving Your Bottom Line

by Paul Ferrier

We are very fortunate to work with over 1,000 clients these days, from multi-billion dollar international companies to local mom-and-pop shops. This wide range of clientele allows us to gain a vast ...more

July 14, 2011

Google's Panda Update: Signals take power

by Paul Ferrier

If you're focused on getting your site to the top of the search engines, you understand the battle we have against spammers (crap sites). Google is constantly trying to further optimize their ...more

February 25, 2011

The Good And Bad of Google's New War on Content Farms (and How It Affects You)

by Paul Ferrier

Google announced late yesterday that it will make a major shift to its algorithm to significantly improve the quality of their search results by punishing and effectively diminishing content farm ...more

November 17, 2010

Why is Google covering their PPC advertisers?

by Paul Ferrier

I must admit that I am a bit puzzled by Google's recent moves to lay content over top of their PPC ads. Here are a couple recent examples of this: Local Search: The new local search map slides down ...more

November 9, 2010

Google Instant Preview will influence future website design

by Paul Ferrier

Google is once again trying to improve search with the release of their latest feature named Google Instant Preview. Basically you'll be able to roll over a magnifying glass icon and get a screenshot ...more

October 14, 2010

New Facebook + Bing Partnership = Wakeup Call

by Paul Ferrier

Facebook and Microsoft's search engine Bing came to a new partnership agreement. The following was reported by Bloomberg on October 13, 2010: "Facebook Inc. expanded its partnership with Microsoft ...more

August 26, 2010

Facebook Chat to Drop IE6 Support (from Mashable.com)

by Paul Ferrier

I am SO happy to see Mashable.com report that Facebook Chat is dropping IE6 support. As long as people are forced to use IE6, they are forced to use a browser that doesn't take advantage of the ...more

July 19, 2010

The Incredible Value of SEO vs PPC

by Paul Ferrier

If you've written off SEO (search engine optimization) as a search engine marketing tactic in favor of the presumably easier PPC campaign (pay-per-click), boy are you missing the boat! I am not going ...more

March 29, 2010

Facebook: Invite All Friends Code

by Paul Ferrier

Ok, if you've spent any time inviting friends on Facebook to become a fan of something, you know it can take forever. Here's some quick instructions on how to invite all your friends instantly.more

March 23, 2010

Spend More Time With Your Family (and have a job)

by Paul Ferrier

Something I experienced over a 3 second period on my walk into the office building this morning inspired me to write this. It was a deep inhale of brisk, downtown Grand Rapids air. I actually had to ...more

February 2, 2010

IE6's Nail In The Coffin? Thank You Google.

by Paul Ferrier

I just received an email from Google Apps and am grinning from ear to ear. Google announced, "…we will be phasing out support for Microsoft Internet Explorer 6.0 as well as other older browsers that ...more

January 25, 2010

Getting (or Staying) Motivated With A Positive Attitude

by Paul Ferrier

I have had this same question posed to me several times over the last year and I thought it would make a good blog post. It's no secret the last year has been very difficult for people personally and ...more

November 20, 2009

WARNING: Qualify Your "Internet Marketing Specialist"

by Paul Ferrier

For some companies, times are tough. So when a marketing manager or CMO (chief marketing officer) receives an email from an "Internet marketing specialist" who can get their site to the top of the ...more

September 22, 2009

Why "Make My Logo Bigger" Can Actually Hurt You

by Paul Ferrier

A very common statement made by clients to their design firm is, "Make my logo bigger." In some instances this might be a good thing, like on a billboard where your target audience is doing 70 MPH ...more

September 16, 2009

Do friends really influence purchases in social networks? The answer is...

by Paul Ferrier

Harvard Business School recently published a working paper titled Do Friends Influence Purchases in a Social Network. And I read it, of course. So I'll save you some time and give you a simple ...more

May 26, 2009

Ways to Innovate Your Company and Boost Your Bottom Line

by Paul Ferrier

Looking for ways to innovate your company? Consider creating relationships with your target market using web marketing.more

May 13, 2009

ENGAGE with Social Media or Risk HURTING Your Brand

by Paul Ferrier

I received an email from a client this morning through Facebook. It was the second one I received in as many days and I thought, “OK, they’re doing great! They’re active!”more

March 23, 2009

Tips on selecting a domain name

by Paul Ferrier

A domain name can be difficult to select because there are so many variables that go into it. But let’s get the basics out of the way first. In a perfect world, your name is:more

January 14, 2009

Email Marketing: Work hard to earn their business. Work hard to keep their permission.

by Paul Ferrier

We pride ourselves in educating clients on tools they can use to market their services online. In this case, it happened to be related to email marketing.more

November 19, 2008

da Vinci Style Marketing - Creativity with a business purpose

by Paul Ferrier

I was asked by my friend Rob Huisingh to participate in AIMWest's panel discussion about da Vinci style marketing at Grand Valley State University's Eberhard Center tonight.more

November 3, 2008

Cut advertising and lose the opportunity

by Paul Ferrier

Last week I had a conversation with a client who told me they were cutting back on their advertising to save money due to the recession.more

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