If a CRM is hard to use … no-one’s going to use it. Babbitt's Sports Center had a 21st-century business that was hamstrung by some 20th-century processes.more
Easy does it: how Sales Enablement helped Babbitt’s sell more with less effort AND improved the experience for their customers.
A UX Lesson with Trucks: GMC vs Ford
How do you impress a GMC truck owner? Have them drive a Ford. Ah, the classic brand rivalry that’s as good as any.more
4 Website Development Tips for Startups
When you're launching a startup, you have a million things on your mind: how do you connect with customers, who will you use as suppliers, and how many employees do you need? Don't let all those ...more
What Does Google's Right Side Ad Removal Mean for Your Digital Strategy?
Every time marketers get comfortable with Google's secret sauce, the search-engine giant changes its recipe yet again. Recently, Google announced that it would remove its right-side ad spots from the ...more
We are Hypocrites: Our Inbound Marketing Results
I've threatened to write this post for a long time. Too long. There are two reasons it's taken a while for it to happen:more
Example: Turning great content into valuable content
We mostly work with large corporations that require a lot of privacy, so we're often not able to share specific thoughts and ideas on the work we're doing with them. But in a fun exchange with a ...more
Your Content Strategy Needs a Content Calendar
Originally published on July 17, 2011 and continues to be relevant. Enjoy! How do you develop quality online content? What does a good content strategy look like? How is your content strategy tied to ...more
Comparing client success & failure with digital marketing
Your success with digital marketing can be amplified dramatically if you're doing this right...more
Inbound marketing: It's sexy and valuable [Annual Report]
Hubspot released their 7th annual report on the State of Inbound Marketing over the weekend. And while the report clearly indicates that marketers who prefer inbound are the smartest, best looking ...more
Ford.com: A Lesson in Data-Driven User Experience
During a meeting yesterday, I pulled up Ford.com to help illustrate a point I was attempting to make. While I was talking, Amy Snell pulled up the site as well, but didn't see what I was showcasing. ...more
Bing It On: A Risky Win
Bing has a website that allows you to compare their search results to Google's. With 5 queries, you receive two blind search results side-by-side with no branding, and you're asked to choose the one ...more
UX Fail: Jimmy John's New Site
There are two things we do a lot of here at MINDSCAPE. One is user experience (UX) design. The other is order Jimmy John’s. JJ’s is easily a team favorite, often with JJ branded cyclists making the ...more
Data Driven Performance Optimization: Generating millions of dollars in revenue using data [brief case study]
One of the most common "strategies" we're asked to develop is based around increasing traffic to a client's site.more
How to Create a Content Calendar
As search engines continue to change and evolve the way they rank websites, content marketing is what is making companies and people stand out. It’s about the content, really! To create great content ...more
Can a Mobile App Help With SEO?
I recently had a client ask me if developing a mobile application would help them with their SEO and search engine ranking. I love the question, so I thought I would write a quick post on it. From an ...more
Email Subject Lines: Increasing Your Open Rate With Problems?
I just received two emails from Internet marketer Trey Smith. The first email's subject line read: "Update" I didn't read it. But then about 90 minutes later, I received another email with the ...more