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We work with companies and organizations who want to get the most out of their digital marketing: more leads, more sales, more profit. Our success is measured by the hundreds of millions of dollars we help our clients generate each year.
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February 6, 2019

Podcast Episode 10- Why CRMs Suck


In our final episode of the season, we get into the debate about CRMs. To start, we answer what is a CRM is and compare it to other methods, discuss the issues or limitations with using a CRM, and ...more

January 30, 2019

Podcast Episode 09- Hate Change? Enjoy Irrelevance


In Episode 9 we get in the weeds on the topic of change and irrelevance. Has the evolution of the business climate created issues for you? We've entered the time where things that once worked back ...more

January 23, 2019

Podcast Episode 08- Complexity Budget for Paid


In Episode 8 we highlight the overview of creating a budget for paid advertising and explaining why online advertising is NOT a waste of money. We also explain the process of creating your budget, ...more

January 16, 2019

Podcast Episode 07- Page Builders


In Episode 7 we have a featured guest, our very own Matt Brand, Senior Developer at MINDSCAPE. We discuss why page builders aren't always the best idea when creating a new website, such as the ...more

January 9, 2019

Podcast Episode 06- Buyer's Landscape


In Episode 6 we go over what the Buyer's Landscape is, how it has changed from the Baby Boomers to Millenials, how it has changed learning and flexibility policies, sharing your knowledge and ...more

January 2, 2019

Podcast Episode 05- Goal Setting and Knowing the Numbers


In Episode 5 we go over goal setting and the numbers that go along with them. We discuss Goals vs Wishes, how to create smart and measurable goals, what metrics should we put our goals around and how ...more

December 26, 2018

Podcast Episode 04- Paid Advertising


In Episode 4 we highlight the topic of paid advertising, what are the first steps to take when starting a paid promotion, the warnings of fake companies that promise you quick results to the top page ...more

December 19, 2018

Podcast Episode 03- Marketing & Sales Alignment


In Episode 3 we discuss the longtime battle of sales & marketing not working harmoniously, how to inform and educate the sales team on what a good quality lead is to transfer on, and tips to share on ...more

December 12, 2018

Podcast Episode 02- Old School Sales


Episode 2 discusses Old School Sales, how back in the say sales consisted of the famous "smile and dial" or going door to door. We go in the weeds about how that doesn't work anymore, due to our ...more

December 5, 2018

Podcast Episode 01- Introduction Episode


Welcome to the first episode of the In the Weeds Podcast! This episode will give the introduction to the podcast with our CEO & Co-Founder, Pete Brand, and our COO, Jeff Bell. Join us as we discuss ...more

March 20, 2017

MINDSCAPE's March Newsletter



February 15, 2017

MINDSCAPE's February Newsletter



January 20, 2017

MINDSCAPE's January Newsletter



December 20, 2016

MINDSCAPE's December Newsletter


  Join Us Thursday, January 19th Lunch & Learn How to Think Like Your Buyers  We are happy to announce our first Lunch & Learn Workshop of 2017! We will be discussing how to build your buyer personas ...more

November 16, 2016
MINDSCAPE - Monthly Newsletter

MINDSCAPE's November Newsletter


MINDSCAPE Matters On October 28th, the MINDSCAPE team spent a beautiful fall morning planting trees in downtown Grand Rapids as a part the Mayor's Greening Initiative Planting. It was great to see so ...more

October 18, 2016

MINDSCAPE's October Newsletter


  Join us November 17th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops have been filling up fast! Why? Because they give industry professionals a chance to come together and learn ...more

September 19, 2016

MINDSCAPE's September Newsletter


  Join us October 20th! 2016 Inbound Marketing Lunch & Learn Our Lunch & Learn Workshops give industry professionals a chance to come together and learn from one another. Through the discussions and ...more

August 17, 2016

MINDSCAPE'S August Newsletter



July 21, 2016

July Newsletter



May 18, 2016

How to Breathe New Life into Your Marketing Emails



May 9, 2016

How to Create the Ultimate Social Media Style Guide


If you read my post, Who has time for Social Media Marketing, you know that a social media style guide is crucial for business success today. It’s the rule book for how social media managers ...more

April 29, 2016

The Way Millennials Buy: Lazy or Smart?


On Monday, Pete wrote a post all about Millennials and their misconstrued reputation. As a Millennial, it really got me thinking about one of the claims against Millennials that Pete disagreed with: ...more

April 22, 2016

Who has Time for Social Media Marketing?


Let’s face it-who has time for social media? Well, let me rephrase that…we all seem to have hours on end for our own personal social media, but who has time for social media marketing?more

March 18, 2016

3 Content Migration Tips Every Marketer Must Know


So, you've made the decision to change CMS (content management system) platforms. Just like buying a new house, packing up and moving can be an exciting, yet frightening experience. With a new ...more

March 11, 2016

Most Commonly Asked Client Questions: Part 1


In our 15 years as a digital marketing agency we’ve been asked almost every question a client could possibly ask. Everything from, “Shouldn’t my logo be bigger?” to “Can I have an animated frog ...more

March 2, 2016

3 Benefits of Inbound Marketing to Achieve Digital Success


If you've never seen Inbound Marketing in action, you may be wondering: What advantages does Inbound offer? How do businesses use Inbound to increase brand awareness? What can you expect in terms of ...more

February 9, 2016

Responsive Website Design: A Must for Getting More Leads


Think about the last time you glanced at your smartphone screen. Was it five minutes ago? Ten? Perhaps even twenty? Today's adults are as glued to their mobile devices as their teenage kids, ...more

January 5, 2016

5 Things to Consider When Selecting A Content Management System (CMS)


Choosing the right content management system (CMS) for your business can be a daunting task. Here are 5 things to keep in mind when making that decision: more

December 21, 2015

Inbound Marketing Predictions for 2016


What predictions do you have for inbound marketing in 2016? With 2016 on the horizon, that's the question we asked the MINDSCAPE team. Read on to find out what some of the team is predicting.more

November 16, 2015

Welcome Our Top Notch Talent


As a team and as a company, we're constantly evolving to ensure we're positioned to provide our clients with great results and great service. CEO Pete Brand says, "We're excited for these new ...more

October 13, 2015

Don't date and dump, continue to delight after the sale!


Unlike the neglected sneakers I keep under my desk for the day I will begin to take brisk walks after my lunch of kale and quinoa, the shoes of real runners are treated with respect. They know that ...more

May 4, 2015

Get started using Facebook to drive eCommerce sales


Whether you’ve just opened for business, or you’ve been selling online for years, you’ve probably thought about or tried to increase your sales using Facebook marketing. The bad news is that most ...more

April 22, 2015

Now's the time to optimize your website for mobile


At MINDSCAPE, we have been advising clients to build mobile-optimized sites for years, mainly because of the dramatic improvements to the user experience when using a mobilemore

April 13, 2015

6 more lead generation myths busted


Everybody wants more leads these days! Whether it’s growing your email subscription list, identifying buying prospects, or just forming relationships with individuals interested in your industry, ...more

August 7, 2014

5 Hurdles to Digital Success


McKinsey’s annual Global Survey came out in June, and what I found most interesting was that although respondents say their CEOs are more involved in digital marketing efforts than ever before, there ...more

July 21, 2014

Peace, Love and Belonging...Did AirBNB Just Invent A Cultural Symbol?


Can a company brand a feeling? Because AirBNB has just announced their new logo includes the Bélo, a symbol that represents “belonging.” “Belonging has always been a fundamental driver of humankind. ...more

March 13, 2014

Using Index-based Metrics for Effective Online Marketing


Online marketing success has an ever increasing importance to your business’ success. For a lot of businesses this is known, but it’s hard to be effective since the web is evolving at an exponential ...more

March 11, 2014

Silly SEO, Content is for Humans!


Imagine Sit back, take a deep breath, and imagine with me for a moment. Imagine that you could read the minds of anyone with whom you came in contact. You could read their emotions and their ...more

February 11, 2014

Everything Required for SEO You Learned in 5th Grade English - Part 2


In Part 1 of this series, the understanding and reasoning behind unique context and intent was discussed. Through some feedback, it became apparent that the most intriguing parts of the article ...more

February 6, 2014

Content and Social Media go Together Like Amazon and FedEx


There are many times when presenting a solid Content Strategy to our clients that some confusion sets in when they don’t find the details on the exact direction for writing a post, or insight into ...more

February 4, 2014

Everything Required for SEO You Learned in 5th Grade English


All too often - and way too much in my opinion - I read the top online marketing articles referring to keywords being lost and no longer available inside of Google Analytics. Coincidentally, after ...more

October 15, 2013

Take the Long Way Home


Think about your day. How much of it looks like the day before or two weeks ago? We truly are creatures of habit, often more than we’d like to admit. Now think about a change you’ve tried lately. If ...more

October 10, 2013

Why keyword (not provided) isn't really so bad


With all the news regarding the disappearance of keywords from Google Analytics, there is a lot of commotion in the SEO world. At MINDSCAPE, we don’t think there is reason to be all that worried. A ...more

September 19, 2013

What is the Most Important Question to Ask


Think of the scenarios in which you begin the dialogue with a question (just like this post). Maybe it’s an interview with a potential candidate for a critical role at your organization. Or maybe ...more

August 27, 2013

Are you Likeable?


That might be a tough one to answer.  You’d like to say “yes,” but you need to really effectively reflect to know the true answer.  And why do you care, anyway?  How often do you hear people say…I ...more

August 15, 2013

The Best Idea is Never The First Idea


Ever felt the pressure to come up with a good idea?  A really good idea?  Because it was going to be the difference maker for your career; significantly increase your course grade or impress someone ...more

August 8, 2013

Buzzfeed – Good For Users, Great for Advertisers


Here at Mindscape, we often get contacted by people who find us online by looking for “creating an online buzz.” Yes, we can help you do that. I love having these conversations because it gives us an ...more

August 6, 2013

Notes from Drupalcon #2–Designing on Purpose


I had the good fortune to attend Drupalcon in Portland, Oregon this year. This series of blog posts will recap what I learned while attending the Business  + Strategy category of sessions.more

August 1, 2013

Communication is Key!


Being a newlywed, I receive a lot of advice from friends, coworkers, family, and even complete strangers. Usually, the advice comes whether I want it or not. However, of all the advice I’ve received, ...more

July 30, 2013

How Would I Recognize Your Confidence?


Confidence!   If you’re truly confident, you follow it with an exclamation point, not a question mark. more

July 25, 2013

Notes from Drupalcon # 1 – Internal Open Source


I had the good fortune to attend Drupalcon in Portland, Oregon this year. This series of blog posts will recap what I learned while attending the Business  + Strategy category of sessions.more

June 12, 2013

Fresh Off the Vine - How Businesses are Utilizing This New App


Is your business using Vine, yet? Did you know businesses are using Vine? Click to watch the MindscapeTV episode about Vine! Vine is a video app that allows you to record a six-second clip. The short ...more

May 31, 2013

webTRAIN Update - Adaptive Images


We've been working to solve a puzzle on webTRAIN for a while, and we're happy to let you know that we are rolling it out this week. Tablets and smartphones make up a large portion of web surfers now, ...more

May 16, 2013

Thank You for the Digital Communication Lesson, Abercrombie & Fitch…


If you haven’t heard, Mike Jeffries, CEO of Abercrombie & Fitch is currently embroiled in yet another major PR gaffe for his 2006 quote: “In every school there are the cool and popular kids, and then ...more

April 16, 2013

Reflections on Team Building and Project Management


I’m not sure I ever realized the value of “team-building” until I came to Mindscape. As our company has continued to grow from 12 people when I started to nearly 30 now, it’s more important than ever ...more

April 11, 2013

Launch it now


I’m going to let you in on a little secret about the internet. It isn't real. Yes, you can log on the internet and it will show you things. You haven’t imagined it. In that sense, it’s real. But it ...more

April 9, 2013

What Do You Think Of Me or Us?


First impressions…always available, never able to recreate. At least for the same audience. What’s the impression you make to your different audiences? Whether online or off; within your peer groups; ...more

April 4, 2013

webTRAIN Framework Update


webTRAIN just underwent a big update. Although it’s a massive upgrade, nothing has visibly changed for you. Let me tell you what the big deal is.more

March 28, 2013

Model View Controller for Server and Client Programming Pattern (MVC Squared)


Over the past few months, I have been deep down the rabbit hole with .NET MVC web application projects. A pattern of development emerged out of these months of work, which I want to share with you ...more

March 21, 2013

What's Your Meaning of Value?


This word is used often, maybe too often. Because it is so open to translation. Accountants value the word value – see it’s a verb and noun, differently than a sales person. And a sales person ...more

March 19, 2013

The Myth about Code Ownership


First off, let me be clear. There are many situations when it makes sense to own the source code to any web asset a business may own. Integrated web services with back office operations, complex ...more

March 14, 2013

A Faceted Search Solution for Drupal


This post has been republished here from its original source. I recently had to add a search filter to a Drupal site where the user can filter down criteria to find a reduced listing of products. ...more

March 12, 2013

Mobile Application Options


The mobile application landscape is rapidly changing and evolving. New tablets and phones of all shapes and sizes are being conceived, created and released at an ever accelerated pace. Google’s Glass ...more

March 7, 2013

Are QR Codes Really Dead?


What is a QR Code? “Quick Response Code” is that weird looking square bar code you've probably seen in print ads or on a postcard, and for half of you, maybe even have scanned (per eConsultancy). A ...more

March 5, 2013

Cache and Cookies. Mmmmmmm


If you want to sound like a web pro, there are definitely a few buzz words you can throw around to sound like a smarty pants. However, fancy words don’t mean much if you don’t know what they mean. ...more

February 28, 2013

Web Acronyms 101


It’s easy for digital novices to be intimidated when people throw around terms like “SEO” and “PPC” and “URL,” if they speak another language in their daily work lives, like accounting or ...more

February 26, 2013

Driving While Eating, Conversing, Searching.


Remember the last time you multi-tasked? Are you listening to music, talking to another person or engaging in your mobile device while reading this post? Then you are multi-tasking as you read. Good ...more

February 19, 2013

The Value of a Mistake


We all make mistakes. They may be big mistakes with far reaching repercussions, or small mistakes that no one else sees, but we all make them. There are two ways to react to your own mistake; accept ...more

February 14, 2013

Google Search Release


webTRAIN’s latest upgrade brings a few new features and some bug fixes. The biggest new feature is the ability to integrate Google’s Site Search directly into your site. Learn what’s involved by ...more

February 12, 2013

Death to the Desktop App


About a year ago, I came to a very enlightening epiphany as a developer: building a desktop app sucks. I was writing the application in C#, thinking I was ahead of the times using a modern and ...more

February 7, 2013

Know Your Audience


Language is one of the most important aspects of our culture. Early communication among humans was limited to characters and drawings. Gradually, we learned how to form more sophisticated versions of ...more

February 5, 2013

Creating with a Constraint


When I was in school, it was rare for me to finish a report before the deadline. It really did not matter if the professor gave me a day, a week, or a month to complete it; I didn’t complete it until ...more

January 29, 2013

How To Improve Local SEO Through Directory Listings


When you think of improving your visibility on local searches, do directory listings immediately come to mind? Perhaps it’s time that they do! Local directory listings play an integral role in ...more

January 21, 2013

99% Of The Time It Works, Every Time


99%. It is a number that induces feelings of security, reassurance, and steadfast. In most cases, this is a proclamation of surety that makes the boss happy. However, when it comes to computers, 99% ...more

January 8, 2013

Hello Future


Ahhhhh, the future is good. It has descended upon us, oh so subtlety and most of us never even realized it. The technologies available now make our lives incredibly more convenient than they were ...more

January 3, 2013

The Power of an Hour


I have been meaning to finish the novel I started in college since, well, since I started it in 1998. That’s a whole lot of time spent thinking about it, fretting over it, and ultimately not doing ...more

January 2, 2013

I'm a Blogger-Reader, Not a Blog-Writer


Being a part of this industry sometimes taints our team members’ perspectives of how others view our work. Like, doesn’t everyone understand why creating compelling content is so important? Or why ...more

December 27, 2012

Above My Door it Reads, Carpe Diem


My dog loves to run with me. The minute I put on my running shoes, he heads to the bathroom where he knows I keep his leash. I don’t even think I love running that much. So, why is it that dogs love ...more

December 20, 2012

Termed Employee Relationships Gone Good


Relationships change all of the time. Some are more lasting than others, depending on the circumstances. And today with technology tools like Facebook it’s much easier to continue relationships that ...more

December 18, 2012

The Needed Think:Do Ratio


Can you do without thinking first? Can you think without having done before? I’m not trying to begin a philosophical read here, but rather trying to share the context of a few conversations I’ve had ...more

December 13, 2012

Give Your Talents Away


It’s the time of year when we’re feeling generous.  We’re in the mood to spend money on others, even people we don’t know.more

December 11, 2012

Franchise Website Marketing


Why Franchise’s Should have a Network of Websites Franchise businesses have a unique opportunity to leverage the power of online marketing (SEO) at both the franchisor and franchisee level. As search ...more

December 6, 2012

Talk to the Hand (Raisers): Sell More, Sell Faster


I recently met with a B2B firm who is hoping to dramatically grow sales as quickly as possible. Their dilemma is how to make this happen with the most return on their investment. They feel that ...more

November 30, 2012

HTML-Generating Classes Using PHP's __toString() and ArrayAccess


One of PHP's strengths that I like the most is its versatility as a prototyping language. While the venerable MVC and friends are important in a large project with a lifespan measured in years, ...more

November 29, 2012

Is the Googlebot executing javascript?


I received a cryptic message from Eric Patterson, one of our Software Engineers today. He pointed me to a javascript error report that he noticed while trolling through them and eating lunch.more

November 27, 2012

I'm Not Leaving the Company, I'm Leaving You


You’ve probably heard this phrase before…people leave managers, not companies. Let’s explore this idea a bit. I can find all kinds of surveys that ask people why they quit their jobs. And I can find ...more

November 21, 2012

The Hidden Complexities of Programming


I respect people who work with their hands. I have some small idea about what it takes to change my car’s oil, or put in a new pond in the back yard. But I don’t know what it takes to rebuild a car’s ...more

November 15, 2012

The Importance of Personal Branding


Big brands and little brands work really hard clarify their message; what makes them different or better than the others. They spend hours identifying how they want to be perceived in the market, who ...more

November 2, 2012

Data test: how do Facebook's "promoted" posts REALLY work?


This post was originally published on creativewebbusiness.com. There's been a bit of a kerfuffle lately in the Facebook marketing community regarding the changes the platform has been making to its ...more

October 25, 2012

Can Anyone "Do" SEO?


Let's face it, SEO (search engine optimization), or SEM (search engine marketing), can be elusive terminology. What is it? What does it mean? Who can do it? How hard is it to learn? Can I do it ...more

October 18, 2012

Keywords in the Talent Search


How would we recognize your confidence in the workplace? This is one of my favorite interview questions and I have to say, one that is memorable to most people. I can remember the first interview I ...more

October 16, 2012

The New SEO: Content, Google Updates & Common Sense Marketing


Hi, my name is Marjorie. I'm a relatively new addition to the Mindscape team - I accepted a position here in June (although I've been working with Mindscape as a contractor for close to a year). My ...more

October 11, 2012

The 3 E's for Handling Emergencies


The world just came crashing down. It doesn’t matter if it’s a server crash, a client sent out 100,000 emails for a website that is not finished, or if management decided it had to have the new ...more

October 9, 2012

The Message is Loud and Clear: Employment Branding


I have the opportunity to work with a really amazing team within Mindscape. Our team focuses on helping our clients use the power of the web to further their businesses. A part of this is online ...more

October 4, 2012

4th Quarter is Around The Corner


How are you measuring against your goals for 2012? We’re all in this together. Time goes by faster and faster, everyone is “busy.” Like many professionals and businesses, we took time in late 2011 ...more

October 2, 2012

Database Basics


Database seems to be one of those magical words that everyone can use and understand the main concept. “It’s where my stuff is stored,” is the most basic definition of a database, and most people ...more

September 27, 2012

Understanding, the Overlooked Step


“Seek first to understand, then to be understood.” Most people recognize this as the 5th Habit of Stephan Covey in his infamous book: The 7 Habits of Highly Effective People. This habit is the most ...more

September 25, 2012

How does a computer count?


As I’m sure everyone knows by now, computers run on good ol’ 1’s and 0’s. An easy statement to make, but a difficult one to truly grasp in reality and scope. I mean think about it: that shiny new ...more

September 20, 2012

Yes, You Can Avoid Saying No


Let’s face it, in todays world we all what we want when we want it. Those who can deliver are those we choose to do business with. Still, those who are able to address our needs, and provide answers ...more

September 18, 2012

Play Nicely in the Sandbox. No Plastic Shovel Required.


Customers. They’re our oxygen in business. Without them we don’t make it. Often, our focus on customers are the ones outside of our business. What if we spent the same amount of energy on our ...more

September 13, 2012

The Cost of Interruptions (Or how to get things done)


I found myself sitting at my desk the other day, and knew that I had to get some work done. The problem was that every time I started, something else distracted me. Each instance I was distracted, it ...more

September 11, 2012

Acronym Buster – FTP


Welcome to the first post in a new series that I am dubbing Acronym Buster. Each post, we’ll take a common acronym found around the web and declassify its meaning. This week we are going to be ...more

September 6, 2012

New Students Among Us


My sons started school this week. They came home to tell me lots of stories of locker difficulties, new friends, great lunch food options and cool Mac technology. Their excitement, mixed with ...more

September 4, 2012

Keeping your software young


Every once in a while, I look at the date and wonder how fifteen years have passed since I graduated high school. Looking back at those four adolescent years, they feel more like four decades. It is ...more

August 30, 2012

Gamification for B2B: It's Not Scary


If you haven’t heard the word “gamification” yet, you’re not alone. But if you’re played Angry Birds on your phone, Draw Something on your iPad, or checked in someplace on FourSquare you’ve ...more

August 28, 2012

We’re Just a Series of Stories


Storytelling.  We’re introduced to this concept at a young age, before we can make sense of the characters on a page, or tablet or phone.   Because of this, we have to trust the person relaying the ...more

August 23, 2012

Computer Hardware Basics


If you’ve ever had to buy a new computer or laptop, then you’ve probably been bombarded with acronyms and metrics that may not be familiar to you. RAM, HDD, CPU; the list could go on and on. Now, ...more

August 21, 2012

Coding is Creativity


I was having a discussion about great literature the other day, and something that was said struck me as very applicable to software development.more

August 14, 2012

SEO & Website Strategy for B2B…As An Afterthought?


Oh no, I thought, not again. As I hung up the phone last week, I realized I’m now currently dealing with four B2B clients who recently unveiled a really pretty new website design (not Mindscape ...more

August 9, 2012

Networking By Looking in the Rearview Mirror


It’s so easy to get caught up in an online search. You begin with one topic and soon you’re submerged in many more. Sometimes it may even take a while to get back to your original topic because of ...more

August 2, 2012

Request.URL & What's That Property?


Request.URL can be used in .NET to get the value that the web browser used to access a page. However, there are many different properties to choose from, and sometimes it is difficult to know which ...more

July 31, 2012

SEO and PPC, What’s Best in Search Engine Marketing?


If I had a nickel for every time I’ve talked about PPC (pay per click advertising) alone in the last week… This is a question that comes up all the time for web marketers and businesses. And, it’s ...more

July 26, 2012

Scheduling is a breeze (Thanks to Liquid Planner)


Back in February, we were buried under a mountain of work.  It’s not a bad problem to have, but it sure made for quite the logistical nightmare.  It was not easy to schedule dozens of projects for ...more

July 24, 2012

SEO Basics. Foundational Search Engine Optimization Elements.



July 19, 2012

Browser Rundown


If you’ve been an active internet user over the past decade, you’ve probably heard a lot of talk about the many different types of web browsers available to consumers. Many people just stick to the ...more

July 12, 2012

Inbound Marketing, what’s the most valuable way to generate leads?


I recently reviewed an article by Marketing Sherpa. In that article, they shared research results of a survey asking marketers what were some of their more important inbound marketing tactics that ...more

July 10, 2012

Code Collaboration or (Subversion isn’t always Subversive)


Have you ever attempted to work on a Microsoft Word document with friends? You created the document, emailed it to six friends, and suddenly found yourself struggling to merge all of the different ...more

July 3, 2012

The Internet is Down (or How did we ever live without it?)


The internet is down in the office.  My productivity just came to a screeching halt.more

June 28, 2012

Virtual Machines: What, How, and Why?


Any good web company will tell you that one of the most important stages of development is the testing phase. However, with so many different types of machines, operating systems, and browsers, how ...more

June 21, 2012

Get Better ROI on Your Local Direct Mail and Print Advertising with Landing Pages


The other day I got a postcard from a local B2B firm inviting me to a product show. To attend, just register online. So I entered the website listed on the card and there I was on their home page. ...more

June 19, 2012

Another set of eyes (or Blinded by the Light)



June 17, 2012

First Quest, Then Connect for Better Performance


Most of the stories of our lives begin with a natural curiosity. It’s prevalent in us as children when we’re figuring out the world around us. And as we take on the responsibilities of adulthood, our ...more

June 14, 2012

Sales Vs. Marketing


How to better connect sales and marketing management to impact the bottom line. Sales and marketing management can be complex, often with marketing and sales teams becoming dissatisfied with each ...more

June 12, 2012

Preventing HTML checkbox toggle with Javascript


I've tested all this on IE9, Chrome 19, Safari 5 and Firefox 12. Your mileage will vary for earlier browsers, especially earlier Internet Explorers. If you're targeting IE < 9 I'd recommend taking a ...more

May 4, 2012

Social Influence, Tips to Build and Manage Your Social Media Presence


On April 10th many of our team members had the chance to attend an American Marketing Association of West Michigan luncheon featuring speaker Jure Klepic. The Web as we know it is undergoing ...more

April 9, 2012

Programmer Profiles - Jason Van Vuren


Title: Front End Manager Jason has been at Mindscape for a number of years and has grown into our leading front end coder. He pushes our team to be better all of the time and to embrace new ...more

March 27, 2012

What You Need To Know About Facebook Timeline for Brands


Brands Get a Facebook Face-Lift! You've likely noticed a few changes in your Facebook brand page lately. In case you haven’t, you will soon. Facebook announced that the Timeline feature is now ...more

March 26, 2012

A Guide to Internet Lingo


As the customer service rep for Mindscape, one of my biggest challenges is breaking down the communication barrier that exists between tech-heads, like myself, and clients who may not have a strong ...more

March 7, 2012

What is a Technical Design (Or Why You Need a Blueprint)


Have you ever had a house built, or an addition added to your house? Did it go like this? ***** “Good day, Mr. Architectman, I would like you to build a home for me,” Chris VonClient said. “I would ...more

February 21, 2012

The Latest and Greatest Social Networks (And How to Use Them For Business)


If you are like me, you are longing for the days when social media was easy. And FUN! I mean, don’t get me wrong, I love all the things we can do with social media now days. But lately, being on ...more

February 20, 2012

Scheduling Sucks (Or The Problem With Rampant Success)


Life as a Project Manager at MINDSCAPE used to be pretty nice. I know, because I was a project manager for a couple of years. We had a solid team and plenty of work to keep us busy. What made it nice ...more

February 16, 2012

Join.Me: A Review


There has been a lot of buzz around the office of the new LogMe In service called Join.Me. If you have not heard of it yet, then I would suspect you will within the next year. It is an easy-to-use, ...more

February 9, 2012

How to Become a Better Writer


Some people are simply born with great writing skills. For others, it’s an acquired and practiced skill. Whether you want to simply become a better writer or are looking to strengthen your writing ...more

February 6, 2012

MINDSCAPErs Debate: Super Bowl Ad Previews


The Super Bowl has aired, along with the much anticipated commercials those in our industry - and even those not in advertising - look forward to each and every year. In years past, a few would leak ...more

February 2, 2012

What Makes Front End Coding So Difficult (or HTML Black Magic)


  Do you know what front-end programmers dream about? It is not an answer to the national debt, or if Democrats and Republicans can get along, or even if there is life on other planets. No, front-end ...more

January 26, 2012

ASP.NET 4.0 - Strongly Typed Model on Form Uploads


I recently came across a problem in an ASP.NET MVC Web Application where it needed to upload an image with some extra form fields, but still have the controller’s post action testable. This seemed ...more

January 19, 2012

Quoting a Project (or How Deep is that Rabbit Hole?)


  Last year I had a few rooms in my house repainted. In order to determine which company I would use for the work, I invited them to the house to quote the work. I showed them the rooms, told them ...more

January 6, 2012

Life in the Pit (or How to Pamper Your Programmers)


The office of MINDSCAPE at Hanon McKendry is located in the heart of Downtown Grand Rapids. It’s on the sixth floor of an old building next to Van Andel Arena. When the elevators open on the sixth ...more

January 4, 2012

Year Beginning: Focus on Giving


The MINDSCAPErs give back, delivering gifts to families in need through Family Promise of Grand Rapids It’s the start of 2012 - the holiday charitable giving push is coming to an end. The holidays ...more

January 3, 2012

Do I Need a New Website in 2012?


  It’s 2012. Is this the year your website will work as hard as you do? A well-planned, thoughtfully designed website that positions your business to grow like crazy using the power of the Web isn’t ...more

December 22, 2011

Content = Publishing


People determine the success of a business. They ultimately decide whether a company, business or organization thrives or is driven into the ground headfirst. So wouldn’t you want to do everything ...more

December 19, 2011

Why Blog?


It happens so often. A business gets excited about the idea of blogging on their website. Post after post goes up, the bosses gush and everyone is excited. But the charm fizzles after a while, and a ...more

December 15, 2011

MINDSCAPErs Investigate Facebook's New Timeline


You may have heard that Facebook officially rolled out the launch of their new Timeline feature today. Timeline features a radical redesign of users profile page; instead of merely listing your ...more

December 8, 2011

Video Blogging: What’s the Big Deal?


Vlogs are replacing blogs. They’re quick snip-its of information that would otherwise be typed up as copy and posted onto a website. A variety of information can be communicated in an entertaining, ...more

December 2, 2011

Online and Print Press Releases: What’s the Difference?


Both online and traditional press releases do the same job: they spread the word about newsworthy information. Take a look at the similarities and differences, pros and cons of both traditional and ...more

November 28, 2011

First Steps with CakePHP


Starting a new, personal project in PHP, I wanted to try out a new framework for the fun of it. After doing a bit of review on many available frameworks, and ruling out the ones I have already used ...more

November 21, 2011

Are You Marketing Via Video?


According to WebVideoMarketing.org, video viewing online has officially reached an all-time high of 15 billion as of this past May. 15 billion. The population of the world is 6.9 billion. Holy mega ...more

November 14, 2011

What is Eye Tracking? Eye Tracking Research Shows Where Users are Looking on Screen


Why do people click on the search results when and where they do? Why aren’t paid search campaigns as successful as they used to be? Are people even looking at your display ads? Eye tracking is ...more

November 11, 2011

Online Search for B2B


When you're in need of a tent for the graduation party you’re hosting, what do you do? If you’re like most people, you Google “tent rental grand rapids.” Need replacement windows, a painter, a ...more

November 9, 2011

What is Your Online Reputation?


Online Reviews: Why Should I Care? Taking a vacation these days is precious. With demands on our time from work, home, and community, we want (and need!) the best trip possible. When my husband and I ...more

November 9, 2011

Get Your Website Content Out the Door on Time


You’re excited to begin working on your new website, and you’ve got it all figured out. Photos to be used, general ideas of copy, videos and overall layout and site map have been approved by the Web ...more

November 4, 2011

Retailers Are Ready For the Holidays


How far ahead are you looking in your business? Here we are, two days past Halloween. I walked through the store yesterday and saw all of the Halloween decorations, costumes, etc., marked half off or ...more

October 31, 2011

Basketball Never Stops…. At Least, Not on Twitter


Last night, while I enjoyed watching the Eagles destroying the Cowboys on Sunday Night Football, Nike informed me that Basketball Never Stops. Take a look:more

October 29, 2011

The Future of Facebook


  Clients always ask me, “What’s the next Facebook?” Given the turbulent ride of MySpace, and the slow mainstream growth of Twitter, I understand why clients would ask this question. They want to ...more

October 28, 2011

The Dog Your Dog Could Be


Take a look at the following commercial. Take detailed notes of any thought in your mind during your viewing. Pop some popcorn and enjoy.more

October 27, 2011

Top Website Features of the Past


Keeping in theme with my last post, Transforming in the Digital Age, I think it’s interesting and entertaining to look back at early uses of the Internet and Web technologies and the changes over ...more

October 24, 2011

What 3 Years in the Digital World Has Taught Me


It’s no question that things change quickly, faster now than ever before. We’re both blessed and cursed with the pace of change, the impact of technology on our ability to do more with less - and do ...more

October 20, 2011

Listening Doesn't Stop at Your Website


Over the past few weeks I have been blessed with a plethora of Web analytic data to mine and analyze. Although some of you may want to stop reading here, I promise this is not about data mining, but ...more

October 18, 2011

Charging Admission for the Greater Good


Many students and educators are blessed by the opportunities available to engage with our agencies, Hanon McKendry and MINDSCAPE, and the people who make us who we are. We open our doors often to the ...more

October 12, 2011

Transforming into the Digital Age


As I was organizing some papers, I came across an old marketing piece from the late nineties. Done by the Gardner Group in 1998, it illustrates how businesses can embrace the Internet (back then ...more

October 5, 2011

Website Beta Testing: Why NOT promoting your website the day of launch is a good idea.


If you’re a reader of this blog, chances are at some point in your career or life you will be a part of a team that builds and launches a new (or improved) website. For those of you who have launched ...more

October 3, 2011

Search Engine Optimized Copywriting


Google, Bing, Yahoo – oh my! Over the past several months, search engines have been toughening up on quality keyword optimized content. With the Panda update, effective February, 2011, search engines ...more

September 30, 2011

Measuring Social Media ROI: Sales


Many companies want to know what the impact of social media is on sales. Unfortunately, there is not a magic formula that will say “for every fan we get on social media, we’ll get XX in sales”. But, ...more

September 29, 2011

Mindscape in LEGO


While shopping the LEGO website the other day, I ran across a free application they provide called LEGO Digital Designer. With it, you can assemble bricks from the included palette, then package and ...more

September 23, 2011

Facebook Updates: the Good and the Bad


More changes to Facebook! YAY! I’m sure you've noticed that Facebook has, once again, made some changes. Given the amount of time it’s been since we’ve seen any major updates, it’s about time they ...more

September 19, 2011

Paid Search: Are You Paying People to Walk in the Door?


I was talking to my brother the other night and somehow we got on the conversation of online advertising and not wasting money. Somewhere in the midst of this discussion I gave an example of making ...more

September 16, 2011

Setting Goals to Measure Social Media ROI


Much like measuring the results of traditional marketing (TV ads, billboards, ect), it’s difficult to analyze exactly what your social media efforts are doing to help promote your brand. In it’s ...more

September 12, 2011

What is Content?


Content is everything. Content informs, educates, fulfills, inspires and helps your audience gain trust in your brand. It’s the act of giving them what they want, not telling them what you think they ...more

September 7, 2011

Cloudflare – Protect your Website


A month ago, I wrote about the Google Page service. The Page Service caches your static content and serves it up from their servers for faster page views. It sounds great in theory, and perhaps it ...more

August 31, 2011

No Comment? Why it’s Time to Start Commenting in the Blogosphere


The vast majority of blog readers don’t leave comments before they leave the blog site. Are you one of them? If so, it might be time to re-think the importance of commenting on blogs. If done ...more

August 22, 2011

Falling Into the Programming Complexity Trap


So many times I find myself, as a programmer, diving into a problem with an initial thought of a solution that ends up being way too complex. I don't know if it's programmers in general or just me, ...more

August 18, 2011

Have You Googled Yourself Lately?


Have you Googled yourself yet? Ensuring your online presence is super important, as it should accurately reflect who you are. Whether you’re job searching, networking or trying to work your way into ...more

August 10, 2011

A Social Media Managers’ Dilemma: Measuring ROI


Note: This is part one of a series of posts about measuring ROI of Social Media Picture this….. You FINALLY convinced your boss to let you champion that social media marketing effort you’ve been ...more

August 9, 2011

How to Build a Solid Email List


Image Credit: Idea Go If you’ve read my posts about How to Get Started in Email Marketing and How Often to Email Your Customers, you may be thinking: "That’s great information, but how do I build an ...more

August 4, 2011

How to Respond to Comments on Social Media


One of the biggest fears for companies entering the social media world is receiving criticism from users or customers. Often, we hear that they are concerned about what people will say to them, about ...more

August 2, 2011

Content and Our Mobile World


Mobile is convenient. Mobile is there with us, no matter where we are or what we do. We don't have to be sitting at home or in the office or in a coffee shop where our laptops are plugged in. Our ...more

July 28, 2011

How To Write a Simple Facebook Share App


Can I Just Cut Some Code Already? All I wanted to do was let users share a video link from a web app I was building. I thought it would be easy. And you know what, it probably is. It's probably ...more

July 26, 2011

How to Build a Fan Base on Social Media


Contrary to popular belief, the “thrill” of social media has not gone away; if anything, it’s in full swing! I know this because of the increasing amount of questions that we receive from prospects ...more

July 18, 2011

Google Apps Transition: The pain you’ll feel and how to fix (some of) it


Google Apps for Business is a great solution for companies that want email, calendar and documents hosted in the cloud by Google. Mindscape, where I work, has used Google Apps for Business for a ...more

July 13, 2011

What Can a Website Do?


I had a meeting with a company that doesn’t have a website. Yes, businesses like that do still exist. Even in a day where it seems like you can get a website just about anywhere. They believed that ...more

July 11, 2011

Google+ for Business: Feature "Wish List"


You may have heard that Google+ asked businesses to wait before creating a business profile on the new social network. This is because they are working on some kind of platform or design specific to ...more

July 7, 2011

A review of Google+ after the first 24 hours


So I finally got into Google+…. YAY! Now what? Here are my thoughts after 24 hours of using this new service. Due to great timing and luck, I FINALLY was able to get in and start using Google +, the ...more

June 23, 2011

Brand New FB Tab


new Facebook Tabmore

June 16, 2011

The Art of Content


Content is the core of any website. Duh. Content is the meat of your website. It gets the message to the audience, hence, it is the most important part of your site. But there are many – too many – ...more

May 11, 2011




April 8, 2011

Email Marketing and Mobile Devices: Tips To Create Mobile Friendly Email


I read recently that nearly 78% of all users check email on their mobile device. That got me thinking about email marketing and mobile devices…how can we improve deliverability? And how can we make ...more

April 4, 2011

How Often Should You Email Your Customers?


Not sure how often you should communicate with your customers? Our sales and web marketing expert, Rebecca Dutcher, shares her thoughts.....more

March 31, 2011

An easier way to transitioning your "Friend" page to a "Fan" page


You may remember that I wrote a blog a while back about why you should set your business up on Facebook as a "fan page" instead of a friend account. And, you may remember my follow up blog about HOW ...more

March 21, 2011

A High School Student's Perspective on being a MINDSCAPE Intern


MINDSCAPE is pleased to be a part of the City of Grand Rapids Mayor's 50 program. This program is designed to give 50 local high school students an opportunity to intern for local businesses. As part ...more

March 18, 2011

Why Link Tagging is Important for Social Media ROI


For a few months now, my friend Jeff Bell has been bugging me to use link tagging in my social media postings and e-mails I send for the company. He’s all hopped up on his recent Google Analytic ...more

March 8, 2011

Email Marketing Strategies and Tips To Get You Started


Is email marketing still relevant? In a word, Yes! Email marketing is still a key connection point with your customers and prospects. With the influence and immediacy of Twitter, Facebook, LinkedIn ...more

February 28, 2011

How to Transition your Business' Facebook Friend Page to a Fan Page


NOTE: This is a follow up to my recent blog about the differences between a friend page and a fan page. It happens for many reasons: You hired someone to handle your social media who didn’t know what ...more

February 23, 2011

Fan page vs. Friend Page: Why your business needs to understand the difference!


I’ve talked about this before- the difference between a friend account and a fan page on Facebook, but for some reason, I don’t think that the message is getting through. So I’m dedicating a rather ...more

January 17, 2011

Why Small Businesses’ NEED to understand Social Media before Starting


Written by Christina Torri, Social Media Coordinator for Mindscape at Hanon McKendry Lately, I’ve noticed a lot of new brands popping up on social media. I’m not talking about “big names” brands, but ...more

December 17, 2010

22 Ways to Ensure Your Company is Seen Online


If you have the most amazing company in existence, a product that can fix everything short of bringing world peace, and you are offering those solutions for FREE … it does you absolutely no good if ...more

December 15, 2010

The Social Landscape of 2011: 4 Trends to Keep Your Eye On


From the emergence of location based applications like Foursquare to the rapid growth of Facebook to over 500 million users, no one can argue that social technologies exploded into mainstream staples ...more

December 3, 2010

Best Buy: Our Review of an E-Commerce Site


The holiday shopping season is upon us. Retailers are clamoring for the hottest deals, promotions, and attractions to gain your business. Given the huge focus on e-commerce this month, it seemed ...more

December 1, 2010

Celebrities "Die a Digital Death": #fail


Did you see this? Big name Twitter celebs like Justin Timberlake, Kim Kardashian, Lady Gaga, and others died a “digital death” today. The idea was orchestrated by Alicia Keys in efforts to raise $1 ...more

November 15, 2010

Getting Started in Social Media, on Twitter


Old ways to measure your online success were eyeballs, page-views, time spent on the site/page, number of fans and followers. Now, it’s important to look at interactions, the number of inbound inks ...more

November 5, 2010

The NFL.com: A Website Analysis from our Perspective


Websites are already a staple in business today. Whether your company is big or small, it is necessary for everyone to have a web presence. That’s why we thought it would be fun to analyze a ...more

November 4, 2010

Updates to webTRAIN support


We have made a significant effort to make sure you get the help or answers that you are looking for. There are two main channels to get help. 1. If you need help learning how to do something, our Get ...more

November 3, 2010

Facebook = Success in the Midterm Elections


Well, the midterm elections have come to a close. The constant commercials, media coverage, and discussions can calm down for, well, a few months at least. But as I sit here on the morning after the ...more

September 1, 2010

How much does a website cost?


Chances are if you’re in any kind of sales or marketing related position, the company’s website has come up. You’ve likely been part of a team considering updating the website, redesigning the site ...more

February 18, 2010

Value Added Selling Online


We all want the best possible deal. However, the best possible deal is not necessarily the lowest price we can find. That is the point I try to make to people when showing them how to find what they ...more

February 16, 2010

Internet Shopping and Marketing: A Consumer's Perspective


The web, as many know, is a new beast. Long gone are the days of first grabbing your phone book, flipping to the “Moving Company” section, and looking for the best looking ad or simply the nearest ...more

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