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Jeff Bell

Jeff Bell is Chief Operating Officer. He strives to increase quality and efficiency through the use of innovative tools, approaches, and new ways of thinking. His past experience programming and leading web development and marketing teams allows him to bring a structured, analytical approach to a very creative team.
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October 25, 2018
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Minds of MINDSCAPE - How to Measure an Awareness Campaign

by Jeff Bell

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 27, 2018
Key Takeaways From My HubSpot Sales Services Kickstarter

Key Takeaways From My HubSpot Sales Services Kickstarter

by Jeff Bell

  Several weeks ago, I was invited to participate in the first ever Sales Services Kickstarter program hosted by HubSpot’s David Weinhaus and Dan Tyre. I have to admit, being an operations guy, I was ...more

August 22, 2017

Your website isn't perfect. It's never going to be.

by Jeff Bell

Nearly every time we partner with a business on launching their site, we run into the same roadblock - they want everything to be perfect. Every word must be reviewed, every part and product entered, ...more

May 11, 2016

How to Build the Best Website: 2016 Edition

by Jeff Bell

Remember the last time you redesigned your website? How long did that process take and how pleasant was it? If you're like most, chances are the project took far more time and money than you care to ...more

May 6, 2016

SEO and PPC: The Yin and Yang of Search Marketing

by Jeff Bell

We often have the opportunity to work with many different agencies throughout our client partnerships. Sometimes we will do design work while another agency builds the site. Sometimes we build ...more

May 2, 2016

The Best Way to Build a Website is Through Growth Driven Design

by Jeff Bell

Let's be honest. Building a new website sucks! Sure, it starts out fun when you get to see new design concepts but that's typically where the fun stops abruptly. It can take months to build out the ...more

January 28, 2016

How to Organize Website Content

by Jeff Bell

Whether you’re creating a new site from scratch or just giving your site a facelift, content on the site can be a challenge to deal with. Inevitably, there is always either too much content or not ...more

December 30, 2015

Measuring an Awareness Campaign

by Jeff Bell

Originally published on August 5, 2011 and continues to be relevant. Enjoy! As a service provider, we often have clients ask us to help them “increase awareness.” As one of the people responsible for ...more

December 20, 2013

MotoX Ad is Brilliant Union Between Digital and Print

by Jeff Bell

Have you seen this new interactive MotoX PRINT ad from Motorola? Mimicking the product’s website, the device changes color when you touch it. Here’s the link to the video for your reference: ...more

December 17, 2013

The NEW SEO: Now Bigger AND Smaller Than Ever!

by Jeff Bell

The other day I came across a great article on Search Engine Watch. Truth be told, I happened to see the article on Jim’s screen and the headline caught my attention. At any rate, I found it to be ...more

January 24, 2013

Marketing Goals and Objectives - But This is HARD!

by Jeff Bell

I have had many opportunities to help our client partners develop digital marketing strategies. One of the first things we require our partners to do is complete a Measurable Marketing Success ...more

June 26, 2012

Digital Marketing Canvas

by Jeff Bell

In a recent strategy development session with all the creative folks here, I had asked a couple of the team members to take notes for me since my whiteboarding abilities are… well, not very ...more

January 9, 2012

Setting Up Goals in Google Analytics

by Jeff Bell

In the spirit of the new year, I’d love to see everyone resolve to make sure their website is working. No, I don’t mean I want to make sure you have a website that is functioning. I mean I want to ...more

December 9, 2011

High Bounce Rate? Check Your Tracking Code!

by Jeff Bell

Recently I had the opportunity to look at the analytics for a potential client. I had been informed that their bounce rate was upwards of 66%! SIXTY SIX PERCENT? - Holy smokes! That means of all the ...more

October 14, 2011

Google Analytics Link Tagging

by Jeff Bell

Link tagging is one ninja-like feature built into Google Analytics is surprisingly powerful and rarely used outside of AdWords campaigns. Link tagging allows you to tag nearly any link with some ...more

August 26, 2011

Measuring Your SEO Efforts

by Jeff Bell

If you’ve been through the Mindscape Internet Marketing Academy, you know that it’s important to do your keyword research, filter the list based upon your research, and then start changing your ...more

July 25, 2011

How to Track Search Position in Google Analytics

by Jeff Bell

With Google’s latest Panda update and recent Google Account policy change, search results are becoming more and more customized to user’s individual habits. As a result, it’s becoming a little more ...more

February 15, 2011

Graphing Search Engine Rank

by Jeff Bell

Have you ever had to graph or chart your search engine rank over time, only to find that the results looked less than impressive? By default, when trying to graph these things in Excel, the picture ...more

January 26, 2011

Roll up Reporting in Google Analytics

by Jeff Bell

Every once and a while there are reasons where you may have some site owners who want individual reports for themselves and then some other entity wants to measure each site against the others.  This ...more

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