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Connor Manion

Connor is a Content Writer here at MINDSCAPE. When Connor isn't writing, he enjoys camping, travelling, reading, and playing board games.
March 29, 2018
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Minds of MINDSCAPE - How to Measure the Success of a Marketing Event

by Connor Manion

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

November 16, 2017
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Beating Big Business by Owning the Buyer's Journey

by Connor Manion

In a world where the average shopper can have Amazon deliver anything to their house in under two days, life is rough for a smaller e-commerce site. I mean, how are you supposed to compete with ...more

October 24, 2017
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3 Examples of Why You Should Avoid the Latest Digital Marketing Trend

by Connor Manion

At somepoint in time, we have all fallen victim to trends that, in hindsight, have been...regrettable. Leg warmers, jeggings, man-buns, Crocs - I think we can all agree that we were blind to their ...more

October 19, 2017
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The Who, What, Where, When, and Why of Your Content Strategy

by Connor Manion

There are a lot of people out there with a lot of different opinions on what a content strategy is. In fact, many believe that a content strategy is just the "why" in the who, what, where, when, and ...more

October 12, 2017
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How to Pick the Perfect Inbound Agency

by Connor Manion

Awhile back we wrote a blog post about how you can find success in your partnership with an inbound marketing agency . We didn't, however, give any tips on how to actually choose an agency. To give ...more

October 5, 2017

10 Vlogs for the Aspiring Photographer and Videographer

by Connor Manion

I don't think I need to say how crucial video content is to a digital marketing strategy.  YouTube has over a billion users, and more than 500 million hours of videos   are watched on YouTube each ...more

September 20, 2017
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Creating the Perfect Video Testimonial Part 2

by Connor Manion

Awhile back,  we wrotea blog post covering all of the prep work that needs to be done to shoot the perfect video testimonial...but we never actually covered the shooting part. I talked to our in ...more

September 14, 2017
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Measuring the Performance of Your Content Offer

by Connor Manion

Measuring the performance of a content offer is one of the hardest things to do in digital marketing. Why? Because there are a million and one factors that play into a visitors decision to download ...more

September 12, 2017

4 Questions to Ask When Choosing a CMS

by Connor Manion

A CMS or Content Management System is a digital program or application that allows multiple users to create, edit, review, publish, manage, and archive the various forms of content that make up a ...more

September 7, 2017
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How to Measure the Success of Your Blog

by Connor Manion

In the digital marketing world there is no shortage of things to measure, analyze, and report on. It is all too easy to fall down the rabbit hole of data your site generates. That being said, I've ...more

August 31, 2017

It is Your Data, Why Isn't it Your Account?

by Connor Manion

Paid Advertising is a great tool to use in conjunction with your Inbound Marketing efforts. But if you are looking to start a campaign (or if you're already in the middle of one), you could be in ...more

August 8, 2017
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A Beginner’s Guide to Starting a Blog

by Connor Manion

I've always liked puzzles. Crossword, jigsaw, sudoku — the process of bringing all of these separate pieces together to create something whole —  has, for me, always been a fulfilling one. This is ...more

August 1, 2017

5 Things I Learned from a Year of Blogging

by Connor Manion

  Exactly 411 days ago, I started work here at MINDSCAPE. I was incredibly excited to begin work as a writer and knew I had the experience and talent to make a difference - or thought I knew. While I ...more

July 20, 2017
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Google Analytics Update: A Word From Our Strategist

by Connor Manion

If you are active in Google Analytics, you have probably noticed the latest update made to the "homepage." The new update automatically brings useful and relevant data to the front page of a Google ...more

July 18, 2017
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Your Landing Page Doesn't Suck, Your Form Does

by Connor Manion

 Stop. Stop what you're doing right now. You are making a HUGE mistake. There is nothing wrong with the landing page copy — you're making it worse. There is nothing wrong with the design, and if you ...more

June 15, 2017
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College Marketing Directors: How a Content Offer Turns Visitors Into Leads

by Connor Manion

Every month you have thousands of potential students visiting your website, some of whom are probably putting together their college lists. Regardless of how amazing your site content is or how great ...more

June 6, 2017

What a Road Trip Taught Me About Content Writing

by Connor Manion

This weekend, my girlfriend and I went on a little camping trip to the Nordhouse dunes, located on the beautiful shore of Lake Michigan. The drive was about two hours long, and despite the "no work, ...more

May 26, 2017
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Fostering a Company Culture for Millennials

by Connor Manion

The question of how to create an office-culture that Millennials will love has always struck me as odd. Because, well, I am a Millennial, and I'll tell you right now, I don't look for anything ...more

May 19, 2017

How to Create a Successful Email Re-engagement Campaign

by Connor Manion

Let's say you have an email list of exactly one thousand contacts. You have worked hard to collect these contacts, creating valuable content offers, engaging your social media followers, and blogging ...more

May 16, 2017

Defeating Writer's Block by "Flipping the Switch"

by Connor Manion

Yesterday I had a Monday morning from hell. You know, one of those Mondays where you have about a million things to do, but for some reason, every ounce of determination, self-discipline, and ...more

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