When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more
Paid Web Fonts & Your Brand
One of the key elements of a brand are the fonts used in your print and marketing materials. Which makes sense because they are the thing that presents one of the most important things in your ...more
Content Marketing: How to Save the Day Like Daenerys Targaryen
Photo credit : HBOmore
4 Reasons to Rebrand Your Social Media
Your brand is a bit like a puzzle. It's made up of many pieces that all fit together to create the overall perception that people have of your organization. In our blog post last week, 3 reasons ...more
How an App Improved Mobile Sales & Customer Experience
As anyone who is involved in the world of e-commerce knows, it's a tough industry. You have to deal with a variety of external forces that aren't necessarily going to work in your favor. You face ...more
The Importance of Learning CSS Basics : A Word from Our Developer
We've all heard it a thousand times, "You have to walk before you can run". You have to learn the basic aspects of something before you can move on to the more complex ones. This holds true for ...more
Using Drones to Capture Footage: A Word From Our Photographer
Recently, a hot topic in the photography and videography space is the use of drones. While the more widespread accessibility of drones has allowed people to capture footage that wasn't otherwise ...more
What is the best day to send marketing emails?
So, you've created a fantastic marketing email, the copy is eloquent, the template design is beautiful and you have a click-worthy CTA. Now you have to make the dreaded decision, when should you send ...more
5 Easy Things You Can do to Update Your Marketing Emails
Are your marketing emails not performing quite as well as you might like in terms of click through rates and conversions? Improving email performance doesn’t have to mean completely overhauling your ...more
Should You Use GIFs in Your Digital Marketing Content?
I was going about my day today, texting friends, checking emails, perusing social media, I realized that no matter where I looked, I encountered GIFs (or Global Interchange Format). They were being ...more
Understanding the user and their needs is critical to digital marketing success.
In eCommerce, providing user paths that meet a user's secondary needs can have a significant impact on revenue.more
An Industry Article Synopsis: Long Scrolling Page Design
A few days ago I was doing some research for a client and came across an article called, "Just Keep Scrolling! How To Design Lengthy, Lengthy Pages". There are portions of this article that are a ...more
4 Automation Tools to Streamline Your Digital Marketing Efforts
I have a co-worker who is known to say "work smarter, not harder." He's always looking for ways to make the work we do quicker and more efficient. If there is an app, website or other tool out there ...more
Content Creation for MQL's and SQL's
Lead generation. It's one of the greatest areas of concerns when it comes to digital marketing. The prospect of bringing in new customers for your business is super exciting. They are your lifeblood ...more
Easy Navigation = Lower Bounce Rate!
Let me ask you a question. Have you ever left a web page with in minutes of arriving, because it wasn't easy to find the information you were looking for and quickly navigate to it? I'm sure that all ...more
CTA 101- The Basics of Calls-to-Action
I want you to think back to elementary school. What do you remember most? A favorite game you played at recess? A favorite lunch that your mom used to pack for you? How about a favorite school ...more
Case Study: Keeping up with Facebook's changing algorithms.
In recent years, it seems like Facebook has been tweaking their algorithms every few months. Many of these changes have made it more difficult for marketers to share content with their full ...more
4 Trends in College Website Design and Content
The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more
Branching Out - The Importance of Interacting with New People
A few weeks ago, MINDSCAPE decided to have a party at our office in honor of National Margarita Day. We laid out the snacks, mixed up the drinks, and invited the other tenants of our building to mix ...more