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Ashley Daniels

Ashley is an Inbound Content Writer and recent graduate of Western Michigan University. She enjoys exploring downtown GR, whipping up a tasty recipe and reading a good book.
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September 4, 2018
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Marketing, sales, and....beer? We call that HubSpot on Tap.

by Ashley Daniels

Save the date! Coming up on October 2nd is a sales and marketing event that you won’t want to miss named HubSpot on Tap! From 3:30 to 6:30pm, we will be serving up some marketing and sales tips and ...more

August 30, 2018
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Minds of MINDSCAPE - 4 Questions to Ask When Choosing a CMS

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

July 20, 2018
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Minds of MINDSCAPE - 5 Signs a Chatbot is Good for Your Brand

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 21, 2018
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Minds of MINDSCAPE - 4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

June 7, 2018
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Minds of MINDSCAPE - Your Landing Page Doesn't Suck, Your Form Does

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 24, 2018
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Minds of MINDSCAPE - 3 Elements You Need for A Successful Email Campaign

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

May 10, 2018
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Minds of MINDSCAPE - 6 Tips for Designing a Click - Worthy CTA

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

April 27, 2018
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Minds of MINDSCAPE - 6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

In our video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 15, 2018
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Minds of MINDSCAPE - How to Measure the Success of Your Blog

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

March 1, 2018
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Minds of MINDSCAPE - 5 Easy Ways to Improve Your Marketing Emails

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 15, 2018
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Minds of MINDSCAPE  - How to Organize Website Content

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

February 1, 2018
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Minds of MINDSCAPE - Buyer Personas

by Ashley Daniels

In our new video blog series, Minds of MINDSCAPE, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 18, 2018
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Minds of MINDSCAPE - How to Prove the Value of Inbound

by Ashley Daniels

We are excited to announce the launch of our new video blog series, Minds of MINDSCAPE! In each clip, a member of our team will share a few words of wisdom about their particular area of expertise. more

January 10, 2018
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4 Reasons to Choose WooCommerce as Your eCommerce Platform

by Ashley Daniels

Launching an eCommerce component of your business can be quite stressful. You want to make sure that you choose a platform that not only has an interface that is easy for your customers to use, but ...more

December 20, 2017
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4 Must-Try Website Design Trends for 2018

by Ashley Daniels

The year is drawing to a close. You know what that means? The "best of 2017 " and "things to look for in 2018" lists are here! No matter your area of interest, there is a list for it: movies,travel, ...more

December 12, 2017

5 Tips for Getting the Most out of Your AdWords Spend

by Ashley Daniels

Here at MINDSCAPE, while we primarily work work to drive website traffic using Inbound Marketing tactics,  we are actually big fans of PPC. PPC is a fantastic way to bolster your SEO and media ...more

November 28, 2017

5 Signs a Chatbot is a Good Fit for Your Brand

by Ashley Daniels

If you’ve spent any time browsing the web in the last few years, you’ve probably encountered a chatbot. It popped up in the bottom corner of your screen and asked if there was anything that you ...more

November 13, 2017
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The Cost of Selecting the Wrong CMS

by Ashley Daniels

A content management system or CMS, is at the heart of each and every website. It’s the thing that makes your website, well a website. So, choosing the right one for your business can be a huge ...more

October 17, 2017
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5 Tips for Keeping Clients & Customers Happy

by Ashley Daniels

As marketers, we spend a lot of time and energy trying to move leads through the buyer’s journey and keeping them happy all the while. But what about once someone is actually a customer? What steps ...more

October 16, 2017

Why You Should be Using Heat Maps

by Ashley Daniels

Have you ever wondered what exactly people are looking when they visit your website? Or perhaps where they are clicking? Or if they are scrolling all the way to the bottom of a web page? If you've ...more

October 10, 2017

How to Create Content to Get Customer Feedback

by Ashley Daniels

When you think about creating content for your business, I’m sure the first thing that comes to mind is creating content that will benefit your customers and help move them along in their buying ...more

September 21, 2017
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Paid Web Fonts & Your Brand

by Ashley Daniels

One of the key elements of a brand are the fonts used in your print and marketing materials. Which makes sense because they are the thing that presents one of the most important things in your ...more

September 5, 2017
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Content Marketing: How to Save the Day Like Daenerys Targaryen

by Ashley Daniels

Photo credit : HBOmore

August 24, 2017
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4 Reasons to Rebrand Your Social Media

by Ashley Daniels

  Your brand is a bit like a puzzle. It's made up of many pieces that all fit together to create the overall perception that people have of your organization. In our blog post last week, 3 reasons ...more

August 11, 2017

How an App Improved Mobile Sales & Customer Experience

by Ashley Daniels

 As anyone who is involved in the world of e-commerce knows, it's a tough industry. You have to deal with a variety of external forces that aren't necessarily going to work in your favor. You face ...more

August 10, 2017
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The Importance of Learning CSS Basics : A Word from Our Developer

by Ashley Daniels

We've all heard it a thousand times, "You have to walk before you can run". You have to learn the basic aspects of something before you can move on to the more complex ones. This holds true for ...more

August 3, 2017
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Using Drones to Capture Footage: A Word From Our Photographer

by Ashley Daniels

Recently, a hot topic in the photography and videography space is the use of drones. While the more widespread accessibility of drones has allowed people to capture footage that wasn't otherwise ...more

July 17, 2017
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What is the best day to send marketing emails?

by Ashley Daniels

So, you've created a fantastic marketing email, the copy is eloquent, the template design is beautiful and you have a click-worthy CTA. Now you have to make the dreaded decision, when should you send ...more

July 6, 2017

5 Easy Things You Can do to Update Your Marketing Emails

by Ashley Daniels

Are your marketing emails not performing quite as well as you might like in terms of click through rates and conversions? Improving email performance doesn’t have to mean completely overhauling your ...more

June 29, 2017
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Should You Use GIFs in Your Digital Marketing Content?

by Ashley Daniels

I was going about my day today, texting friends, checking emails, perusing social media, I realized that no matter where I looked, I encountered GIFs (or Global Interchange Format). They were being ...more

June 19, 2017
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Understanding the user and their needs is critical to digital marketing success.

by Ashley Daniels

In eCommerce, providing user paths that meet a user's secondary needs can have a significant impact on revenue.more

June 8, 2017
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An Industry Article Synopsis: Long Scrolling Page Design

by Ashley Daniels

  A few days ago I was doing some research for a client and came across an article called, "Just Keep Scrolling! How To Design Lengthy, Lengthy Pages". There are portions of this article that are a ...more

June 1, 2017
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4 Automation Tools to Streamline Your Digital Marketing Efforts

by Ashley Daniels

I have a co-worker who is known to say "work smarter, not harder." He's always looking for ways to make the work we do quicker and more efficient. If there is an app, website or other tool out there ...more

May 23, 2017
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Content Creation for MQL's and SQL's

by Ashley Daniels

Lead generation. It's one of the greatest areas of concerns when it comes to digital marketing. The prospect of bringing in new customers for your business is super exciting. They are your lifeblood ...more

May 12, 2017
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Easy Navigation = Lower Bounce Rate!

by Ashley Daniels

Let me ask you a question. Have you ever left a web page with in minutes of arriving, because it wasn't easy to find the information you were looking for and quickly navigate to it? I'm sure that all ...more

May 9, 2017
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CTA 101- The Basics of Calls-to-Action

by Ashley Daniels

I want you to think back to elementary school. What do you remember most? A favorite game you played at recess? A favorite lunch that your mom used to pack for you? How about a favorite school ...more

April 14, 2017
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Case Study: Keeping up with Facebook's changing algorithms.

by Ashley Daniels

  In recent years, it seems like Facebook has been tweaking their algorithms every few months. Many of these changes have made it more difficult for marketers to share content with their full ...more

April 12, 2017

4 Trends in College Website Design and Content

by Ashley Daniels

The days where your college website could skate by on pure information and a design comparable to that of a hotel lobby brochure are long gone. You need a little more to make your website unique and ...more

March 22, 2017
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Branching Out - The Importance of Interacting with New People

by Ashley Daniels

A few weeks ago, MINDSCAPE decided to have a party at our office in honor of National Margarita Day. We laid out the snacks, mixed up the drinks, and invited the other tenants of our building to mix ...more

March 8, 2017

Using Storytelling to Create B2B Digital Content

by Ashley Daniels

Throw away your laundry list.  How a good story can make your content more compelling. The other day I was perusing Netflix, trying to decide what to watch. In its infinite wisdom, Netflix suggested ...more

February 8, 2017
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MINDSCAPE Q&A - Website Photography & Video for Beginners

by Ashley Daniels

I'm sure you've all heard the saying “everyone's a critic.” Well in 2017, everyone's a photographer — or so they think. Many marketers believe that because their Instagram feed looks great, ...more

January 19, 2017
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The What, How & When of Branded Keywords

by Ashley Daniels

Have you ever played the word association game? You know the one: where someone rattles off a list of words and you say the first thing that comes to mind when you hear that word. For example, ...more

January 12, 2017

3 Must-Try Web Design Trends of 2017

by Ashley Daniels

It’s the start of a fresh, new year. You know what that means? The "best trends of 2016 " and "things to look for in 2017" lists are here! No matter your area of interest, there is a list for it: ...more

December 28, 2016
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Google Analytics: A Map to Guide Your Blogging

by Ashley Daniels

Maps are one of the most valuable tools that humans have at their disposal. For thousands and thousands of years, they have helped us navigate unfamiliar places and prevented us from getting ...more

November 30, 2016
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3 Elements You NEED for a Successful Email Campaign

by Ashley Daniels

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November 9, 2016
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The Importance of Quality Over Quantity in Digital Marketing

by Ashley Daniels

Less is more. Quality over quantity. These old adages can hold true when it comes to gifts, interior decorating and ... digital marketing. Yes, you read that right. There are many instances in the ...more

October 19, 2016

3 Challenges Colleges Face When Creating Digital Content

by Ashley Daniels

Website content, blog posts, social media, emails; there are so many avenues that colleges and universities can use to create digital content and communicate with their prospective audiences. This ...more

September 21, 2016
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PPC & Inbound Marketing: Friends or Foes?

by Ashley Daniels

I am a huge fan of superheroes - Superman, Batman, X-Men; I love them all. So any chance I get to make a superhero analogy I take it, and I think this is one of those chances, so bear with me. more

September 15, 2016
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Inbound Marketing FAQ

by Ashley Daniels

Investing in an Inbound Marketing plan can be a big step, so naturally, it raises a few questions and concerns. I asked our Business Development Manager some of the questions he is asked most ...more

September 8, 2016

How to Get More Leads Through Conversion Rate Optimization

by Ashley Daniels

Jane owns a small coffee shop in a busy metropolitan area. As a responsible business owner, she is aware of how many people come into her shop, what they order, and if for some reason they leave ...more

September 7, 2016

6 Digital Marketing Acronyms You NEED to Know

by Ashley Daniels

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August 30, 2016
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Email Marketing: What are good click-through and open rates?

by Ashley Daniels

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August 23, 2016

What is White Hat SEO?

by Ashley Daniels

In the Wild West (or at least how it's portrayed in the movies) the "good guys" wore white cowboy hats and the "bad guys" wore black cowboys hats. But "white hats" and "black hats" aren't just for ...more

August 11, 2016

Voice vs Tone. What's the difference?

by Ashley Daniels

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August 2, 2016

How to Build a Better Landing Page Form

by Ashley Daniels

I hate small talk. I really, really do. I just don't see the point in it. Two people locked in a conversational script  littered with generic questions and answers that leave the participants equally ...more

June 17, 2016
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4 Ways Your B2B Company Can Use Snapchat

by Ashley Daniels

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June 10, 2016
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How to Choose the Right Social Media Channels for Your Organization

by Ashley Daniels

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May 27, 2016

3 Best Things You Can Do With HubSpot Workflows

by Ashley Daniels

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May 25, 2016

4 Statistics That Prove the Importance of Inbound Marketing

by Ashley Daniels

Sometimes the proof isn't in the pudding at all -- it's in the numbers. If you understand the powerful data behind Inbound Marketing, you might realize it's worth a second glance. While it's not as ...more

May 13, 2016

GatherContent: A Must-Have Tool for Content Creation

by Ashley Daniels

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April 4, 2016

Writing Inbound Content? Consider These 7 Things

by Ashley Daniels

Writing a piece of inbound content can be a lot like planning for a trip. I know, this sounds kind of out there but let me explain. I would be willing to bet that when you are packing for a trip you ...more

March 30, 2016

Tough Love: 5 Hard Truths About Inbound Marketing You Need to Know

by Ashley Daniels

Inbound marketing sounds fairly simple. After all, millions of teenagers "create content" on Facebook and Instagram every moment of their waking hours. Some even have followings in the ...more

March 7, 2016

4 Reasons Your Inbound Marketing Strategy Isn't Working

by Ashley Daniels

You've devoted time and energy to your Inbound Marketing campaign, but you're seeing less-than-stellar results. Maybe your conversion rate has fallen or your website traffic has reached new lows. ...more

February 18, 2016

Email Marketing Isn't Dead...

by Ashley Daniels

You've probably heard people say that email is dead, that it's too old school and not an effective marketing tool anymore. Well, they're wrong. According to HubSpot, 76% of marketers use email more ...more

December 28, 2015

Top 5 MINDSCAPE Blog Posts of 2015

by Ashley Daniels

With everyone looking back on the past year, we thought it would be a good time to take a trip down memory lane and look back on our blog posts of 2015. Here are our 5 most popular blog posts of 2015:more

December 15, 2015

Twitter for B2B Marketing: 5 Tips to Get Started

by Ashley Daniels

Twitter: The place to be for B2B inbound marketingmore

December 10, 2015

5 Ways to Add Holiday Cheer to Your B2B Marketing

by Ashley Daniels

The holiday season is upon us, so the web is filled with festive marketing campaigns and holiday themed content. If you’re thinking holiday marketing is only for B2C organizations, you’re wrong!more

December 8, 2015

3 Inbound Marketing Trends this Holiday Season

by Ashley Daniels

'Tis the season of holiday marketing with these 3 trends! more

November 24, 2015

Growth Driven Design: What it is & its benefits

by Ashley Daniels

Growth Driven Design Real business value in a fraction of the time.more

November 19, 2015

#TBT: 3 predictions in '99 by Bill Gates that helped shape today's inbound marketing landscape

by Ashley Daniels

Here's a great Throwback Thursday for you. In honor of Bill Gates’s 60th birthday, Entertainment Weekly re-released the interview they did with Gates that appeared in their January 2000 issue. The ...more

November 17, 2015

3 Reasons to Consider Long Form Content

by Ashley Daniels

It is often said attention spans are shorter and shorter, people can’t focus and are always on the go, much like the hare from the old children’s story we all know, The Tortoise and the Hare. While ...more

November 12, 2015

Buyer Persona: Get to know Small Business Sandy

by Ashley Daniels

Buyer personas & why are they so important when creating inbound marketing content According to Hubspot, buyer personas are “fictionalized, generalized representations of your ideal customers”. These ...more

November 10, 2015

Looking to Spice Up Your Online Marketing Mix?

by Ashley Daniels

Try These Inbound Marketing Tips How would you describe your organization’s online marketing mix? Is it like chicken noodle soup? While it may be satisfying it just doesn’t have that extra oomph and ...more

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