Snapchat. It’s not just for tweens or for sending funny pictures of your pets. As you probably have noticed, there are quite a few B2C companies absolutely killing it on Snapchat. Their success has convinced more B2B companies to jump on the Snapchat bandwagon. Using this platform can be a great way to set yourself apart from competitors who aren’t as on top of their social media game.
So, why is Snapchat a great new tool for B2B? Because it plays on people’s curiosity and allows you to connect with customers on a more personal level. If you’re intrigued, here are 4 great things your B2B company can do with Snapchat:
1. Show Off Your Company Culture
Give customers a peek into what life is like at your company and remind them that you’re human, not just a big, faceless entity. This can help them bond with you and build trust in your company. If people trust your company, they will have more trust in content you are providing them with. Speaking of which...
2. Promote Content
Snapchat can be a new avenue to promote some of your great content. Create a snap that is a short synopsis of a new blog post or previews new case studies.
3. Contests and Coupons
Use it as a platform to run contests, give out promo codes for sales and promote special offers. This is just another way to keep people on their toes and keep them coming back for more.
4. Educate Your Customers
Snapchat is a great avenue for showing product or service demos, just make sure to also post those videos on your website, blog, or other social media channels in case customers want to go back and watch it again.
Tip - To get your awesome new Snapchat campaign off the ground, urge fans and followers on existing social media channels to check out your Snapchat.
While Snapchat is by nature a more spontaneous social media than say, LinkedIn, it can still be helpful to have a game plan of the snaps you want to create and when you want to post them. Consider using a Content Calendar (like the one below) to stay on top of your Snapchat and social media game.