Launching an eCommerce component of your business can be quite stressful. You want to make sure that you choose a platform that not only has an interface that is easy for your customers to use, but also one that offers a level of security and support that will provide you and your customers with peace of mind that they are safe while they are shopping.
There are a few eCommerce platforms out there to choose from. While there is some debate in the developer community about which platform is the best, here at MINDSCAPE our platform of choice is WooCommerce (an open source eCommerce plugin from WordPress).
I asked one of our UI/UX developers, Taylor Bookwalter, for a few of the reasons why he believes that WooCommerce is the superior eCommerce platform. Check out what he had to say:
1 – It's free!
Most other eCommerce platforms cost money. Some people might assume that because it's free, it may be a basic option and perhaps not a professional eCommerce solution. However, they are quite mistaken!
WooCommerce offers detailed order tracking, customer engagement tools which allow merchants to view past and open orders, update delivery statuses, apply discounts, adjust tax settings, manage inventory, adjust shipping options, and setup coupon codes. Everything a professional eCommerce store would need to do.
2 – It’s easy to use and implement.
WooCommerce is extremely user friendly and easy to use, especially when compared to some of the other major eCommerce platforms. Since it is a Wordpress plugin, it is just as user friendly as WordPress and allows for users who already know/use WordPress to easily make the transition into eCommerce. With 53% of all websites on the internet currently using WordPress, that means there are quite a few people out there who would find using WooCommerce to be relatively easy!
3 – It's very customizable and can grow with your business.
WooCommerce is very customizable because there are hundreds of free and paid extensions available to add additional functionality to the WooCommerce store. These extensions include applications and services related to accounting, payment gateways, marketing, reporting, and much more. This allows businesses to select extensions and customize their store based on the unique needs of their business.
4 – It’s reputable and offers great customer support.
WooCommerce has been around since 2011 and is very well known for being a great and reliable eCommerce platform that has only improved over the years. The platform’s developers have a great record of being reliable and professional with their products and support.
Currently 42% of eCommerce sites on the internet use WooCommerce, which just goes to show that it is a reliable and trusted platform. This percentage is huge compared to some of the other top platforms (Shopify – 7% and Magento – 4%).
If you are looking for a user-friendly, easily customizable platform that is trusted by a majority of eCommerce sites; look no further than WooCommerce!
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