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Inbound Marketing Blog

How To Improve Local SEO Through Directory Listings

When you think of improving your visibility on local searches, do directory listings immediately come to mind? Perhaps it’s time that they do! Local directory listings play an integral role in boosting your organic search rankings and building your credibility. Turning to Google or Yahoo for information has become second nature for most, and directory listings have come to dominate the local search results pages. Search engines and individuals both heavily rely on directory listings to have as much accurate and consistent information about a business as possible. Business listings that show up on local searches are free to add and claim, meaning they’ll take up little of your time and none of your money, thereby producing results with little effort on your part.

Search engines have made a push for local advertising and drawing business information from reliable sources. It’s important not only to make sure your business is listed on influential directory sites, but also to have consistent information across all listings and your website. If you have conflicting information about your business (address, phone number, business name spelling), search engines, and even those who are doing the searching, will be confused, lowering their confidence that your information is accurate and trustworthy. Your rankings will suffer, as will your chances for business opportunities. If someone is getting conflicting messages from your listings, their eyes will wander to more dependable options.

If you’re not sure where to even begin regarding directory listings, don’t fret! We’ve created an eBook specifically to help walk you through the process of adding, editing, claiming, and verifying your directory listings. By getting your directory listings up to snuff, you’ll increase your chances of being found in relevant searches, and search engines and potential customers alike will view you as a trustworthy and influential resource.

Download your free copy of our directory listings eBook and learn what you can do to rise in rankings!

Topics: Marketing

MINDSCAPE

Written by MINDSCAPE

We work with companies and organizations who want to get the most out of their digital marketing: more leads, more sales, more profit. Our success is measured by the hundreds of millions of dollars we help our clients generate each year.

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